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AGENCY OF RELEVANCE INSTAFASHION Some 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
INSTAFASHION
Some of the big designer names are changing the way
they create fashion by factoring in what their clothes
would look like on Instagram. Proenza Schouler’s
designers admitted that they take Instagram into
consideration when designing clothes: they think about
how clothes are constructed and colored for social
media. This is a metaphor for what we expect in 2016 to
be increasing “Instagram-ability” requirements of
businesses.
CULTURAL CHALLENGE
Given that colors “translate” to
Instagram better, do you think
we’ll see more people wear
colorful clothes? What about
food? Look through your photo
feeds and pay attention to color
and the impact it may have.
I
© SPARKS & HONEY 2015
image: Kseniia Perminova/ SHUTTERSTOCK

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