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AGENCY OF RELEVANCE HOW TO 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
HOW TO READ THIS REPORT
Moving at the speed of culture and staying relevant is challenging
for brands and people alike. We all want to be culturally in sync in
2015. However, with so many trend reports, lists, and predictions
this time of year, it can be hard to separate the signals from the
noise. To help the “curious class”, we’ve assembled an A-Z
glossary of the top must-know terms to be aware of to stay
culturally relevant in 2016. This A-to-Z-of-culture contains all the
key words, concepts, and trends that will be topical in 2015 and
can serve as a cultural crib sheet (and conversation starter) as
you enter the new year. Read on and instantly increase your
Cultural IQ. Enjoy!
© SPARKS & HONEY 2015
A
MEDIA
TECH/SCIENCE
AESTHETICS
IDEOLOGY
HUMANITY
DEFINITION
A simple definition of the must-know terms, with a brief
explanation of why it’s important to know
CULTURAL CHALLENGE
Tricks, tips, and exercises so you can develop your knowledge
in this area (we do not endorse the content, we’re merely pointing it out)
ELEMENT OF CULTURE CATEGORY
sparks & honey uses a taxonomy of trends called the Elements
of Culture to organize signals; all trends fall into 5 major
categories

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