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AGENCY OF RELEVANCE FEMALE GAMERS 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
FEMALE GAMERS
150 million Americans (that’s over 59%) play games.
48% of gamers are female. 52% of the gamers in the
UK are women, and we are likely to see the same in
the U.S. very soon. Mobile and casual gaming were
primary contributors to the steady rise in female
gaming, but more than half of female gamers say they
play on a console and online. Women play games, but
few women design games. We expect to see the
number of female game designers surpass its current
22% mark in 2016.
CULTURAL CHALLENGE
Listen to six gaming podcasts
produced by women for women.
F
© SPARKS & HONEY 2015
Image: elwynn/ SHUTTERSTOCK

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