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AGENCY OF RELEVANCE FAN ACTIVISM 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
FAN ACTIVISM
Fan Activism happens when the passion of fans is
turned into action. The Harry Potter Alliance (HPA)
showed the way: one local HPA chapter galvanized to
source prom dresses for poor families, another chapter
came up with a campaign addressing economic
inequality in Europe. Meanwhile a Game of Thrones fan
group has spawned a literacy campaign. We expect to
see much more of this as an antidote to lazy activism –
slacktivism — in 2016.
CULTURAL CHALLENGE
Watch the “Superman is an
Immigrant” video to get a sense
of what today’s mighty fans can
do:
F
© SPARKS & HONEY 2015 

Image: r.nagy/ SHUTTERSTOCK

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