SlideShare a Scribd company logo

IPA Excellence Essay by Sarah Morning

•
•
Tim Sparke
Tim Sparke

The Long Idea? Why is today’s marketing so focused on transient activities rather than more experiential ones?

Business
1 of 4
Download to read offline
IPA Excellence Essay by Sarah Morning
IPA Excellence Essay by Sarah Morning
IPA Excellence Essay by Sarah Morning
IPA Excellence Essay by Sarah Morning

Recommended

Display advertising 2011
Display advertising 2011Display advertising 2011
Display advertising 2011Tim Sparke
 
Google 1 Page SEO Guide
Google 1 Page SEO GuideGoogle 1 Page SEO Guide
Google 1 Page SEO GuideTim Sparke
 
Service Brands and the Internet
Service Brands and the InternetService Brands and the Internet
Service Brands and the InternetTim Sparke
 
Present tense (& future perfect)
Present tense (& future perfect)Present tense (& future perfect)
Present tense (& future perfect)Tim Sparke
 
Agency Republic Learning Lunch Aug 2010
Agency Republic Learning Lunch Aug 2010Agency Republic Learning Lunch Aug 2010
Agency Republic Learning Lunch Aug 2010Tim Sparke
 
The digital landcsape
The digital landcsapeThe digital landcsape
The digital landcsapeTim Sparke
 
Oh my god what happened and what should I do?
Oh my god what happened and what should I do? Oh my god what happened and what should I do?
Oh my god what happened and what should I do? Tim Sparke
 
FMCG Digital Overview
FMCG Digital OverviewFMCG Digital Overview
FMCG Digital OverviewTim Sparke
 

Recommended

Display advertising 2011
Display advertising 2011Display advertising 2011
Display advertising 2011Tim Sparke
 
Google 1 Page SEO Guide
Google 1 Page SEO GuideGoogle 1 Page SEO Guide
Google 1 Page SEO GuideTim Sparke
 
Service Brands and the Internet
Service Brands and the InternetService Brands and the Internet
Service Brands and the InternetTim Sparke
 
Present tense (& future perfect)
Present tense (& future perfect)Present tense (& future perfect)
Present tense (& future perfect)Tim Sparke
 
Agency Republic Learning Lunch Aug 2010
Agency Republic Learning Lunch Aug 2010Agency Republic Learning Lunch Aug 2010
Agency Republic Learning Lunch Aug 2010Tim Sparke
 
The digital landcsape
The digital landcsapeThe digital landcsape
The digital landcsapeTim Sparke
 
Oh my god what happened and what should I do?
Oh my god what happened and what should I do? Oh my god what happened and what should I do?
Oh my god what happened and what should I do? Tim Sparke
 
FMCG Digital Overview
FMCG Digital OverviewFMCG Digital Overview
FMCG Digital OverviewTim Sparke
 
Visualisations 2018
Visualisations 2018Visualisations 2018
Visualisations 2018Tim Sparke
 
Social Media for CEOs
Social Media for CEOsSocial Media for CEOs
Social Media for CEOsTim Sparke
 
Assess your clients social business maturity level
Assess your clients social business maturity levelAssess your clients social business maturity level
Assess your clients social business maturity levelTim Sparke
 
Master Innovators
Master Innovators Master Innovators
Master Innovators Tim Sparke
 
Talk for Creatives 2011
Talk for Creatives 2011Talk for Creatives 2011
Talk for Creatives 2011Tim Sparke
 
Display advertising 2011
Display advertising 2011Display advertising 2011
Display advertising 2011Tim Sparke
 
Social Commerce & Shopper Marketing
Social Commerce & Shopper MarketingSocial Commerce & Shopper Marketing
Social Commerce & Shopper MarketingTim Sparke
 
Learning Lunch @ Republic June 2010
Learning Lunch @ Republic June 2010Learning Lunch @ Republic June 2010
Learning Lunch @ Republic June 2010Tim Sparke
 
May update Digital Sponsorship & Foursquare
May update Digital Sponsorship & FoursquareMay update Digital Sponsorship & Foursquare
May update Digital Sponsorship & FoursquareTim Sparke
 
People, Technology and Advertising
People, Technology and AdvertisingPeople, Technology and Advertising
People, Technology and AdvertisingTim Sparke
 
Promax Talk
Promax TalkPromax Talk
Promax TalkTim Sparke
 
Tv 2.0
Tv 2.0Tv 2.0
Tv 2.0Tim Sparke
 
LOCATION BASED ENTERTAINMENT
LOCATION BASED ENTERTAINMENTLOCATION BASED ENTERTAINMENT
LOCATION BASED ENTERTAINMENTTim Sparke
 
Digital Champions
Digital ChampionsDigital Champions
Digital ChampionsTim Sparke
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 

More Related Content

More from Tim Sparke

Visualisations 2018
Visualisations 2018Visualisations 2018
Visualisations 2018Tim Sparke
 
Social Media for CEOs
Social Media for CEOsSocial Media for CEOs
Social Media for CEOsTim Sparke
 
Assess your clients social business maturity level
Assess your clients social business maturity levelAssess your clients social business maturity level
Assess your clients social business maturity levelTim Sparke
 
Master Innovators
Master Innovators Master Innovators
Master Innovators Tim Sparke
 
Talk for Creatives 2011
Talk for Creatives 2011Talk for Creatives 2011
Talk for Creatives 2011Tim Sparke
 
Display advertising 2011
Display advertising 2011Display advertising 2011
Display advertising 2011Tim Sparke
 
Social Commerce & Shopper Marketing
Social Commerce & Shopper MarketingSocial Commerce & Shopper Marketing
Social Commerce & Shopper MarketingTim Sparke
 
Learning Lunch @ Republic June 2010
Learning Lunch @ Republic June 2010Learning Lunch @ Republic June 2010
Learning Lunch @ Republic June 2010Tim Sparke
 
May update Digital Sponsorship & Foursquare
May update Digital Sponsorship & FoursquareMay update Digital Sponsorship & Foursquare
May update Digital Sponsorship & FoursquareTim Sparke
 
People, Technology and Advertising
People, Technology and AdvertisingPeople, Technology and Advertising
People, Technology and AdvertisingTim Sparke
 
LOCATION BASED ENTERTAINMENT
LOCATION BASED ENTERTAINMENTLOCATION BASED ENTERTAINMENT
LOCATION BASED ENTERTAINMENTTim Sparke
 
Digital Champions
Digital ChampionsDigital Champions
Digital ChampionsTim Sparke
 

More from Tim Sparke (14)

Visualisations 2018
Visualisations 2018Visualisations 2018
Visualisations 2018
 
Social Media for CEOs
Social Media for CEOsSocial Media for CEOs
Social Media for CEOs
 
Assess your clients social business maturity level
Assess your clients social business maturity levelAssess your clients social business maturity level
Assess your clients social business maturity level
 
Master Innovators
Master Innovators Master Innovators
Master Innovators
 
Talk for Creatives 2011
Talk for Creatives 2011Talk for Creatives 2011
Talk for Creatives 2011
 
Display advertising 2011
Display advertising 2011Display advertising 2011
Display advertising 2011
 
Social Commerce & Shopper Marketing
Social Commerce & Shopper MarketingSocial Commerce & Shopper Marketing
Social Commerce & Shopper Marketing
 
Learning Lunch @ Republic June 2010
Learning Lunch @ Republic June 2010Learning Lunch @ Republic June 2010
Learning Lunch @ Republic June 2010
 
May update Digital Sponsorship & Foursquare
May update Digital Sponsorship & FoursquareMay update Digital Sponsorship & Foursquare
May update Digital Sponsorship & Foursquare
 
People, Technology and Advertising
People, Technology and AdvertisingPeople, Technology and Advertising
People, Technology and Advertising
 
Promax Talk
Promax TalkPromax Talk
Promax Talk
 
Tv 2.0
Tv 2.0Tv 2.0
Tv 2.0
 
LOCATION BASED ENTERTAINMENT
LOCATION BASED ENTERTAINMENTLOCATION BASED ENTERTAINMENT
LOCATION BASED ENTERTAINMENT
 
Digital Champions
Digital ChampionsDigital Champions
Digital Champions
 

Recently uploaded

M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 

Recently uploaded (20)

Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications