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Laying down a concept note for  launching & sustaining the strategy on  Online Marketing platforms for AL Jazeera Finance
Introduction SPANCO   Golden Key Solutions ,  a collaborated entity of two distinctly varied professional corporations, is a leading provider of State of the Art Contact Centre and BPO services and IT services from the Gulf Countries. Through a combination of experience, people, latest technologies, domain expertise and rigorous quality processes, the company helps clients improve operations, quality and efficiency, while lowering costs by outsourcing.  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Spanco GKS…..Beyond BPO ,[object Object],Few of our latest initiatives Web Souq (Qatar Day, My Car Souq, Bank Souq) Marhaba Dial Uniqtel And many more ,[object Object],[object Object],[object Object],[object Object],[object Object],We are also developing an in-house team of designers and application developers on Mobile and Digital platforms to offer a 360 degree experience By 2012, we see ourselves leading the social web revolution in MENA region.
Al Jazeera Finance Established in 1989, Al Jazeera Finance pioneered the introduction of Islamic financing in the State of Qatar. Since then, the Company has grown and developed to become a market leader. Al Jazeera Finance is one of the most preferred destination for Car Financing in Qatar . Al Jazeera’s Vision Our vision is to continually build upon our pioneering reputation so that we are recognized as the leading Islamic finance company in the State of Qatar .
The Purpose ,[object Object]
The challenge Al Jazeera Finance The challenge and purpose of this proposal is to ultimately increase the loan applications for Al Jazeera Finance, Qatar. It has been correctly identified that one of the primary issues to be addressed is the low levels of awareness within the broader mass market.
Brand Awareness Increased Sale HOW? Online Offline Information Channel
Online Brand & Reputation Management
Do you think Social Media is Not Important?
A Few facts about Social Media Years to Reach 500 million…. Facebook added 100 million users in less than 9 months 38 yrs 13 yrs 4 yrs
Still Think Social Media is Not Important? Welcome to the Revolution…
Power of social Media There are 200, 000, 000 Blogs   54% of bloggers post content or tweet daily 78% of the consumers trust their peer recommendations   Only 14% trust advertisements
So why aren't people doing it? ,[object Object]
Proposed Model- 1 Concept note for the marketing strategy Developing a mascot for the brand Sustained strategy on social media platforms (Web2.0) 2 3 Qatar Day 4
Concept Note ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enters The Brand Mascot
Mr. Money: Taking Promotion to next level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conversations can be entertained- Marhaba,  You Can contact us through the following mediums or you can share your contact number with us, we will call you… Call us – 44050444 Email-  [email_address] Our Website-  www.aljazeera.com.qa Happy Banking!!
Social Media Strategy Social media optimization allows you to promote your company’s product & services through an interactive method.  You can be popular among the social media users and can leverage your business, through social media optimization. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media has millions of users around the world and the number keeps increasing, everyday.  We help you to tap the immense potential of social media to your advantage. Our Deliverables- SMM Strategy Account setup/enhance & promotion Account Management & updates Ads campaign mgmt. Fan seeding Custom Background design Wikis promotion Article writing
[object Object],[object Object],[object Object],[object Object],Our Deliverables-
Qatar Day
Few Facts- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Solutions Offered By Qatar Day ,[object Object],[object Object],[object Object]
Flash Banner on the Home Page
Web Space on Individual Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advertise your brand on these pages and attract crowd from various demographics
Example Look on the Entertainment Page
Your World Your Space ,[object Object],[object Object],[object Object],[object Object]
Viewers  Choice Viewers Choice
Viewers  Choice NAME: Mr. Joseph AGE:  30 Current Profile – Platinum Trainer at  XYZ Gym PROFESSION: Physical Trainer EDUCATION:  Masters in Physical Training Awards – Awarded best trainer for 3 times.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ASK THE EXPERTS 1 . WHAT IS THE MIN AGE  FOR FITNESS?  2. WHAT IS THE MIN AGE  FOR FITNESS?  3. WHAT IS THE MIN AGE  FOR FITNESS?  4. WHAT IS THE MIN AGE  FOR FITNESS?  GENERAL QUESTIONS 1.  WHAT IS THE MIN AGE  FOR FITNESS?  2. WHAT IS THE MIN AGE  FOR FITNESS?  3. WHAT IS THE MIN AGE  FOR FITNESS?  4. WHAT IS THE MIN AGE  FOR FITNESS? FITNESS
What's in it for you??? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Complete set of deliverables and costing Package Costing per month Designing the character of brand mascot $7200 Designing the Flash Page on Qatar Day  Designing the dedicated web page on Qatar Day-Your Own Space Social Media Commerce Banner Advertisement On Qatar Day Home Page Blogging & Article Writing & Posting Total $ 7200
A La Carte Pricing Activity Cost Designing the character of brand mascot (One Time) $1000 Designing the Flash Page on Qatar Day (Every 3 Months) $ 500 Designing the dedicated web page on Qatar Day-Your Own Space $ 1500 Banner Advertisement on Qatar Day Home Page $ 3000 Social Media Marketing  $ 3500 Blogging & Article Writing & Posting  $1200 Total $10,700
Shukran! Connect with us! Gurpreet Singh Ahuja AGM-Projects [email_address] M- +974-33251417 Zohar Jivan Manager-Projects [email_address] M- +974-33602601 www.spancogks.com www.QatarDay.com Our growth depends on your growth

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AJF-SMM

  • 1. Laying down a concept note for launching & sustaining the strategy on Online Marketing platforms for AL Jazeera Finance
  • 2.
  • 3.
  • 4. Al Jazeera Finance Established in 1989, Al Jazeera Finance pioneered the introduction of Islamic financing in the State of Qatar. Since then, the Company has grown and developed to become a market leader. Al Jazeera Finance is one of the most preferred destination for Car Financing in Qatar . Al Jazeera’s Vision Our vision is to continually build upon our pioneering reputation so that we are recognized as the leading Islamic finance company in the State of Qatar .
  • 5.
  • 6. The challenge Al Jazeera Finance The challenge and purpose of this proposal is to ultimately increase the loan applications for Al Jazeera Finance, Qatar. It has been correctly identified that one of the primary issues to be addressed is the low levels of awareness within the broader mass market.
  • 7. Brand Awareness Increased Sale HOW? Online Offline Information Channel
  • 8. Online Brand & Reputation Management
  • 9. Do you think Social Media is Not Important?
  • 10. A Few facts about Social Media Years to Reach 500 million…. Facebook added 100 million users in less than 9 months 38 yrs 13 yrs 4 yrs
  • 11. Still Think Social Media is Not Important? Welcome to the Revolution…
  • 12. Power of social Media There are 200, 000, 000 Blogs 54% of bloggers post content or tweet daily 78% of the consumers trust their peer recommendations Only 14% trust advertisements
  • 13.
  • 14. Proposed Model- 1 Concept note for the marketing strategy Developing a mascot for the brand Sustained strategy on social media platforms (Web2.0) 2 3 Qatar Day 4
  • 15.
  • 17.
  • 18. Conversations can be entertained- Marhaba, You Can contact us through the following mediums or you can share your contact number with us, we will call you… Call us – 44050444 Email- [email_address] Our Website- www.aljazeera.com.qa Happy Banking!!
  • 19.
  • 20. Social media has millions of users around the world and the number keeps increasing, everyday. We help you to tap the immense potential of social media to your advantage. Our Deliverables- SMM Strategy Account setup/enhance & promotion Account Management & updates Ads campaign mgmt. Fan seeding Custom Background design Wikis promotion Article writing
  • 21.
  • 23.
  • 24.
  • 25. Flash Banner on the Home Page
  • 26.
  • 27. Example Look on the Entertainment Page
  • 28.
  • 29. Viewers Choice Viewers Choice
  • 30.
  • 31.
  • 32. Complete set of deliverables and costing Package Costing per month Designing the character of brand mascot $7200 Designing the Flash Page on Qatar Day Designing the dedicated web page on Qatar Day-Your Own Space Social Media Commerce Banner Advertisement On Qatar Day Home Page Blogging & Article Writing & Posting Total $ 7200
  • 33. A La Carte Pricing Activity Cost Designing the character of brand mascot (One Time) $1000 Designing the Flash Page on Qatar Day (Every 3 Months) $ 500 Designing the dedicated web page on Qatar Day-Your Own Space $ 1500 Banner Advertisement on Qatar Day Home Page $ 3000 Social Media Marketing $ 3500 Blogging & Article Writing & Posting $1200 Total $10,700
  • 34. Shukran! Connect with us! Gurpreet Singh Ahuja AGM-Projects [email_address] M- +974-33251417 Zohar Jivan Manager-Projects [email_address] M- +974-33602601 www.spancogks.com www.QatarDay.com Our growth depends on your growth