1.
Ideation 101
Sourav Basu
Tech Lead, Yahoo!
http://slideshare.net/souravbasu1

2.
What’s an Idea?

3.
An Idea

4.
Bright Idea

5.
Green Idea

6.
Business Idea

7.
Broken Idea

8.
Small Idea

9.
Big Idea

10.
Many Ideas

11.
No idea

12.
An idea is a thought or a concept,
which proposes a course of action
to achieve a desired goal

13.
Idea Generation

14.
Random Throw?

15.
Diverge/Zoom Out First!

16.
Converge/Zoom In Next!

17.
Brainstorming

18.
Brainstorming - Solo
1. Exhaust all options
2. Sketch or Draw
3. Avoid Disruptions
4. Keep a journal
5. Do what works for you

19.
Brainstorming - Group
1. Set a time limit
2. Keep groups small
3. Stay on track
4. Give everyone a chance
5. Don’t criticize

20.
STOP – Lets get to a solution

21.
Convergence
Business User
Goals Consideration
Problem
Constraints
Definition
Hack

22.
Idea Visualization

23.
Workflow Diagrams

24.
Wireframes

25.
Paper Mockups

26.
Storyboards

27.
Recapitulation
• Conduct a quick brainstorm by yourself or in a
group
• Define a problem statement
• Identify constraints, target users, business
goals
• Visualize and capture ideas by using
wireframes, mockups, storyboards

28.
Some problem challenges
from our side

29.
Thank You!
&
happy hacking