1. Basic Elements of
Communication

2. Communication
Communication
Communication
The sharing of information between two or more
individuals or groups to reach a common
understanding.
An important aspect of behavior means speaking
or writing or sending a message to another person
ensuring that it has reached the target audience and
able to understand, interpret and respond to the
message received.

3. Role of Communication in Business
Role of Communication in Business
Strengthen a mutual sense of commitment
Helps to bridge the gap between people who have
misunderstanding
Plays a critical role in all phases of interpersonal
relations
Holds an organization together

4. Role of Communication in Business
Role of Communication in Business
It is the tool that brings about
changes in the attitudes and views of
our associates, motivate them and
establish and maintain relations with
them.

5. Business Communication
Business Communication
Letters, reports, memos, notices,
interviews, meetings, conferences,
presentations, negotiations, ompany
meeting are the examples of business
communication.

6. Attributes of Communication
Attributes of Communication
Communication is unintentional
as well as intentional
It is a dynamic process
It is systemic
It is both interaction and
transaction

7. “ Communication is a process of passing information
and understanding from one person to another.”
Keith Davis
“Communication is any behavior that results in an
exchange of meaning.”
The American Management Association

8. “Communication is the process by which information is
passed between individuals and/or organizations by
means of previously agreed symbols.”
Peter Little
5 Key Terms in the Definition
Social, Process, Symbols, Meaning, &
Environment

9. The Elements or factors involved in the process of communication are:
Source/Sender, Audience/Receiver, Goal/purpose, Message/Content,
Medium/Channel, feedback and Environment/Context
Received
Idea Encoding
Message Medium Idea
Message Decoding
Tx Rx
(Transmitted) (Received)
One Way Communication Process
Feedback
Received
Idea Encoding
Message Medium Idea
Message Decoding
Tx Rx
(Transmitted) (Received)
Two Way Communication Process

10. Message conceived 1 Message decoded 4
Decision to send message Language is decoded from
as a result of thought knowledge of terms,
process or external stimuli vocabulary, previous
information
Message encoded 2 Message interpreted 5
Appropriate medium
Interpretation understanding
selected:
Underlying as well as
Letter, e-mail, interview,
explicit meaning
Meeting, telephone
Medium selected 3 Feedback supplied 6
Appropriated language Signals passed to sender/oral
Chosen oral, written word, or written reply/
Picture, or non-verbal non-verbal signals
communication

11. 1. Intrapersonal Level
2. Interpersonal Level
3. Level of public Communication