1. BRAND , SALES & MARKETING
CONSULTANCY OF FMCG

2. BRAND GURU CONSULTANCY
INDIA OFFICE INTERNATIONAL OFFICE
 Mr. SOUMIIK MITRAA  Mr. Fourd CHAKER
 C43,Vishal  210 Boulevard de la libération
Tower, Ramdevnagar, Ana 13004 Marseilles-FRANCE .
ndnagar Tel: +(33).679.043.904.
Satellite, Ahmedabad- Email: ceo@brand-guru.in
380015 , Gujrat,INDIA Mr Jean-Etienne Ghyoot
Tel : +(91) 966 200 9015 Belgium
Email: md@brand-guru.in  Mr Michel Spencer
Branch: Delhi ,Mumbai  USA
,Kolkata ,Chennai, Bangalore

3. INTRODUCTION OF MD
MR SOUMIIK MITRAA
 No entrepreneur can prosper & progress unless it is backed-up by a qualified &
capable expertise in Sales Wing. Well-Known Companies have therefore
appropriately searched quite a competent personality of Shri Soumiik Mitraa.
 He has a wide & varied experience in Sales & Marketing in FMCG field
for over 25 years. He has headed Sales & Marketing of very well-known
Multinationals. Successful Marketing & Distribution of company’s products to
the consumer’s doorsteps is his seasoned expertise. Wide & varied contacts in
India & at abroad is his asset which would definitely be useful for any good
company to carry its varied products not only in India but at Global level too.
Any FMCG company is therefore quite confident of his dynamic line of
thinking coupled with his devoted & dedicated efforts to build-up the Forward
Integration front…..
 Commence Career: 1984 to 1988 Richardson Hindustan Ltd Sales
Representative ,1989 to 1991 Balsara Hygiene Products Ltd Sales Officer
,1991 to 1994 Backmen's Industries Ltd Area Sales Manager,1998 to 2002
Hulas Biscuit & Confectionery (P) Ltd Marketing Manager(Export),2002
to 2005 Jagdale Industries Ltd National Sales Manager,2005 to 2008
Natraj Cold Storage & Food Pvt Ltd Vice President,2008 to 2010 RASNA
International as a General Manager -International

4. INTRODUCTION OF
MR FOURD CHAKER ,CEO
Since January .2007 Indywood Concept enterprise Ltd London-UK
Managing Director
Market and sales beverages soft-drinks into distribution channel.
Launch projects with key products, established subsidiaries link, set the
distribution network. Free trade market and India market expert.
From January 2002 to December 2006: Industrial Beverages ltd (Port-Louis
- Mauritius) - Managing Director:
Exclusive Monarch Beverages soft drinks franchiser concerning
Indian, South African and East African markets in charge of prospects
and negotiate contracts with local distributors
(Shoprite, Continent, Super U, 7/11). The role included local bottling
relationships, set up licensing and contracts management.
From July 1993 to December 2001: Monarch Beverages of Atlanta, (USA) –
VP Sales-Marketing:
Soft drinks agent based in Marseilles, in charge of developing and
retaining customer relationships with large distributors and
manufacturers in the field (Carrefour, Auchan, Casino and others)
concerning MENEA and North Africa. Strong expertise to adapt US
concept at each market including franchising.
From February 1986 to June 1993: Ziegler Morocco, (Casablanca - Morocco) -

5.  Mr. Jean-Etienne Ghyoot, MD at IEOD, assists
Belgium companies enter Indian market. He has
also been with IBM, PWC, BOMBARDIER, Bank of
America NT & SA. Also, member of Board
BICCI, Belgium India Chamber of
Commerce, Professor Export
Finance, HONIM University,
Brussels.

6. INTRODUCTION
 We are seasoned professionals with 25.5 years of success achieving
revenue, profit and business growth objectives within start-
up, turnaround and rapid-change environments. Major experience in
heading diversified industries in Domestic & International Sales &
Marketing operations with niche market segments and also volume
Brands with market spanning across all cross section of demographic
profile. Extensive experience in setting up and managing business
operations which require deep understanding of critical business
drivers in multiple markets and industries; highly successful in
building relationships with upper-level decision makers and business
partners. Well versed with all Part of
India, Nepal, Bhutan, Bangladesh, Africa, Gulf, USA, Canada, U.K., Sri
Lanka, Netherland, Australia, New Zealand. A planner with cross
functional expertise in planning, market penetration, product launch &
management, key account management, Channel
Management, Franchise Management with skills in P & L management
and competitor / market analysis. Spearheaded numerous business
development & market expansion initiatives. An effective
communicator & team leader combined with detail oriented attitude
with ability to interact effectively.

7. Management Efficiency
 Strategic Planning & Management
 Profit Centre Operations
 Business Development KNOWLADGE
 Sales & Marketing
 Product Management EXPERIENCE
 Sales Promotion
 Key Account Management
APLICATION
 Channel Management
 Liaising & Coordination
 Team Management

8. PROFICIENCY FORTE
 Establishing short / long term budgets in tune with corporate strategies for achieving
business targets. Formulating business planning, forecasting & analysis for assessment of
revenue potential in business opportunities.
 Developing relationships with key decision-makers in target organisations and
establishing tie-ups for business development.
 Analysing & reviewing the market response / requirements and communicating the same
to the sales teams for accomplishment of the business goals.
 Executing promotions / launches in sync with regional characteristics.
 Identifying and networking with channel partners, resulting in deeper market
penetration and reach; building brand focus in conjunction with operational
requirements.
 Evaluating performance & monitoring their sales and marketing activities.
 Designing and managing brand image building and product awareness campaigns.
 Overseeing sales & marketing operations; achieving increased business growth.
 Identifying streams for generating revenues & developing marketing plans to build
consumer preference.
 Conducting competitor analysis by keeping abreast of market trends & achieving market
share metrics.
 Networking with financially strong & reliable dealers / distributors for deeper market
penetration & improved market share.
 Recruiting, leading, mentoring & monitoring the team members to ensure efficiency in
process operations and meeting of individual & group targets.

9. BRAND PROMOTION
 Brand Promotion: We can promote your brand with
different promotional activities like Proper
Launching, In-Shop Campaigning, Door-to-
door, Road Show, Attend in different
Exhibition, Campaigning deferent Corporate
House, with Sales Promoters where we can display
your products, Sales & demonstration with Hand
LOGO
Bill, Canopy, T-shirt, Cap, etc required to promote the
brand. DESIGN
PACKAGING

10. NETWORK DEVELOPMENT
 Network Development : we can establish the Distribution
network through C&F ,Super Stockist, Distributors to ensure
that your products reaches the micro-interior markets, it also
depends on product to product basis where we can use
two/three tyre system depending upon the
profitability, acceptability ,product category & volume of the
business. If you are interested to promote your products
throughout India and capture a minimum 60% of the potential
market then we have to follow three tyre distribution systems
where we can increase our Sales by 25 to 30 % only through
network development. Also with this system Distributors can
take some advantage like, maintain low inventory, quick
delivery, credit facility from SS, so that they can comfortably
handle the product and make good ROI due to which they will
concentrate on that particular Brand.

11. DISTRIBUTION NETWORK
 Distribution Network: Depending on products category,
per capita income, culture, economic growth, population,
etc we can appoint of distributors/super stockist, etc. Also
we should follow that minimum retailers should cover at
least 300 outlets (A/B/C) i.e. 50 outlets per bit/one day
coverage plan should be followed by the distributors and if
we are appointing of any Super Stockist they should cover
100 km surrounding area for better distribution with
economical cost and C&F may appoint for state wise to
avoid C/F from, better investment, stock holding,
inventory management, etc to ensure the availability of
proper stock.

12. SALES & MARKETING
 Sales & Marketing : We can appoint qualified ,experienced
,hardworking sales personnel through advertisement ,agency, personal
reference ,etc to ensure good and motivated team required for good
volume of business, we can also motivate them by training
,competition, incentive on target ,conference, monthly meeting, sales
revue plan, monitoring, reports analyzing, sales co-ordinate, etc .A
good sales team is an assert of any good company to promote ,growth
and establish the Brand in the market and take proper volume of the
business and remember a good & talented sales team makes the
deference between companies .Simultaneously a good marketing team
can develop the brand by making their good effort ,knowledge
,experience ,etc ,can make a brand successful. Marketing team can also
help to survey the market regarding new products
launching, designing, consumer scheme, development of new
packaging, price, etc. for the betterment of Brand building.


13. STATISTICS
6
5
4 HIGH
3 MEDIUM
LOW
2
1
0
PRODUCT SALES BRAND MARKET

14. INTERNATIONAL EXPOSURE
 Having exposure in International Marketing as a Ex –GM-
International in RASNA International (RASNA Group) Directing
MANUFACTURER
a wide range of activities entailing sales, marketing operations, C
& F Operations, Recruitment, Business Development in SAARC
Countries. Gulf, Middle
East, USA, Canada, U.K., Netherland, Australia, New
Zealand, Africa, etc.
 Overseeing Brand development; rejuvenating cordial interest
BRAND GURU
between company & importers, marketing research project and
IMPOTERS
its other related duties Launched lots of new product (Ethnic
Food Products, Jam, Pickles, Tea Mix, Milk Shakeup, Ready to
Eat, Snacks, etc) of 10 varieties.
 Managing various functions such as new Branding, third part job
work arrangement, designing, attractive packaging, attractive
consumer schemes (Especially for kids & Trip to India Contest).
 Joint Venture in Bangladesh, UAE, Egypt & USA

15. NEW PRODUCTS
LAUNCHED IN
RASNA FOR
INTERNATIONAL
MARKET AS GM-
International
New Products
Range Launched
Successfully in USA
,Canada ,Australia
,New Zealand
,UK, South East
Asia ,Gulf ,Africa
,etc…..

16. PRODUCT
5 P of MARKETING FUNDA
PRODUCTS : Means quality of products or segment
PROMOTION PACKING
PACKING : FMCG products should be attractively designed
PRICE : Pricing of the products MRP/Retailers/Distributors
PLACEMENT : Launching ,Network ,etc
PROMOTION : Very important is Brand promotion.
PLACEMENT PRICE

17. Organize JV with
Leading
European
Company with
Indian Co
A leading Belgium company
manufacturing Biscuits with
Organic & Natural
ingredients ,No Egg ,No
Sugar , Healthy Foods

18. Organize JV with
leading
European
Company with
Indian Co
A leading Romanian
manufacturer in Cold Drinks
,Fruit Juice ,Energy Drinks
,Water ,Food Products,etc

19. ACHIVMENT
AWARD AS VICE
PRESIDENT IN
NATRAJ FOODS
Where sky is
limit……

20. BRAND
I Believe in making
Relationship
forever....Hard
Work & Honesty is
my Motto....Brand
Building is my
Passion.....
SALES MARKETING
Thanks & Regards
Soumiik Mitraa
MD & Founder