Jesper Müller-Krogstrup, partner in Nosco, was in charge of a masterclass about idea management on the New Product Development World Tour Scandinavia.
NPD World Tour. January 31st to February 2nd 2012, at Bella Sky Hotel, Copenhagen, Denmark.
5. ABOUT NOSCO /software
NOSCO APP
• Publish, comment & rate ideas
• Idea Campaigns and suggestion box
• Social platform for innovation
BENEFITS
• One platform
• Replicates work process'
• Highly addictive
6. CATEGORIES
WHAT MAKES
A GOOD IDEA?
BE ANONYMOUS
21. Whyyoushouldlove
IDEA CAMPAIGNS
Align with strategy
Locate the topic owner
What does a good idea look like
De ne topic owners
De ne the selection and evaluation process
De ne the ‘screen team’ and ‘selection board
Time and deadlines are key-factors for participation
Involve stakeholders in process
Expectations and communication