1. PRINT BASE - MAGAZINE
RESEARCH AND PLANNING
SOPHIE HUDSON

2. • This magazine cover
• Masthead – So would fit into the social
recognisable no need needs and esteem needs
for the whole word of Maslow‟s Hierarchy's
“VOUE” theory of needs, as it
Large font- shows the reader the
recognisable, old latest trends and the
fashioned style perfect buys, which
relating to comeback makes the reader feel
vintage on trend good when they know
style. they are up to date with
Formal font- Black fashion, and beauty tips.
connotes Also it fits into the
seriousness/ glamour social needs
. group, because if the
reader feels good about
themselves, people
surrounding them will
• Model Image- Iconic model, wearing latest trends , representing magazine and image.
Powerful gesture code with hand on hip, suggesting strength and seriousness,
also feel good and want
Direct mode of address- entice reader to be with them
But also looking down on you, Confident- male gaze theory, attracting male gender to be attracted more, creating a larger
to this magazine. The camera shows a long shot of the model, to show what she is wearing and range of friends.
her femininity.

3. • Main sell line- This pink curly font is much more feminine than the head mast, suggesting
that the model on the front cover and this issue of the magazine is very feminine. It is of a
larger font to stand out more to the reader than the other cover lines catching the readers
attention before, and also gives the reader an idea of the reason what the model is
advertising or celebrating inside of the magazine.
• Cover lines- all black
coloured, some italic and some
bold to give variety to the cover,
capitals make the writing stand
out and attract the audience to
the catchy phrases used to
encourage the reader to buy the
• The date and month are shown to the near left of the mast product. The pink writing gives a
head of this brands magazine, which is useful to the sense of femininity and colour,
audience, although vogue magazine is expensive at £4.10, so it is relating to the model image
shown in small print to ensure the audience do not notice the which is also bold and colourful.
price at first glance, before seeing the facts and model image. The The cover lines fonts‟ are
month is stated above the price of the magazine, because the relatively small as they are extra
vogue magazine is issued monthly, so it tells one months issue information on the page, so it is
apart from a other which is useful for its audience. Also, vogue important that these are bold and
customers usually purchase this magazine regularly, so the price engage the reader so they do not
and specific date do not need to be stated clearly as they know the get ignored.
details of the brand already.

5. - Model image- The direct
gaze from Justin Timberlake
shows confidence,
addressing the reader - Cover lines- The
directly, and the slight frown capital letters attract
he gives shows seriousness the readers attention,
although it also suggests making them want to
strength and power. The read more about the
gesture codes – hands in catch phrases, the
pocket represents a casual white, blue and black
and laid back image, which colours make the cover
will attract the reader to lines look more
want to read more about this interesting and give the
model to have their style. magazine cover some
Also this model will attract colour, which is vital
female and male, as he is an for a successful
iconic figure and will be seen magazine, as the
as a role model. The jumper, magazine cover needs
shirt and tie with formal to stand out to other
jeans shows that JT is smart magazines.
and successful, although he
is still cool and young as the
jeans and jumper do not
make him too smart. It is a - This cover fits into Maslow‟s Hierarchy of needs, relating to the social needs group, being
medium camera shot to able to discuss the latest news with peer groups, and also relating to the model, which could
show the style and image of be included in the uses and gratifications theory.
the model.

6. - Head mast- Large, blue font, suggests that this
magazine is masculine, along with the grey - The main sell line on this cover is not of such
background, capital letters attract the reader to this a large font unlike other main sell lines on other
magazine rather than others on the shelf, and the magazines, although the writing on this cover is
bold writing also helps to make this possible. The bold, which still engages the reader. The model
curvy edges of the writing create a slick, cool look image on this cover will also attract the
which suggests that the brand helps to give this audience to look for more information of what
image. he is promoting in the magazine. The white and
black fonts for this main sell line connote
formality, and class.
- The date and issue number are not shown on the front cover of this
„detail‟ magazine, which could connote that the company are trying to hide
the price so the audience of the magazine do not get distracted by the
figures, but by the information and model image on the front cover.

8.  Head mast- This title is  Maslow‟s Hierarchy of
so well known that the  Model image – this shows a medium shot of needs- Esteem needs, as the
whole word does not have Kelly Rowland, in which she is smiling, connoting clothing and accessories in this
to be visible, and the models happiness and her direct contact to the camera also magazine and revealed on this
head can cover some of the connotes friendliness to the reader. Her quite low cover making the reader more
letters. The sharp, original dress and glowing skin, perfected hair and appearance confident.
font of this „Look‟ cover appeals to the male gaze, although the cover clearly
title is powerful although it implies that this magazine is aimed towards the
is feminine with its bold, female gender, because of the female clothing and
tweaked edges to give a accessories, and colours used on the front cover.
sophisticated style. The Janice Winship also stated that the woman's face
yellow font is bright so it hallmark showed young, white females, although this
stands out against the light cover shows that this statement has changed over the
blue background colour years, as other ethnicities have been more included in
contrasting and emphasising our modern day society, and many are seen as iconic
the title. figures, such as Kelly Rowland.
 The issue number and price of this magazine is hidden on this
cover, with it being stated at the bottom of the page next to the
barcode. This is useful if you know that a few brands of magazines
place the price here, but if you did not know this it would not be
helpful to the reader as it does not stand out. Although the fact that
the price is not clearly shown, does not stand out, because this
magazine attracts its audiences‟ attention by its bright colours and
images, so it should not matter how much the magazine is if the reader
is interested in its contents.

9.  Main sell line- This is also of a yellow bold bright, capitalised font,
although it is very sharp and connotes confidence and strength, as well as being
a larger font.
Then the writing changes colour to white, which also contrasts against the skin
colour of the mode, and the background colour of the magazine.
 Cover lines- there are no
specific cover lines of this
brand of magazine, although
there is a column down the  The strap line above the head mast on this
right side of the cover, magazine is outlined with a black box, so the
showing different styles and white font of the information is bold, and draws
on trend fashionable heels, the readers attention to this key information and
with good priced tags next to gossip. The boldness of the celebrities name
them, to show the reader that „CHERYL‟, stands out so the reader knows who
this magazine will find you the strap line is talking about before they read on.
bargain buys at appropriate Also, the capital letter in front of each word is a
prices on the high street. trademark of this magazines brand, which gives it
a unique style.

11.  The strap line included on the cover of this magazine is also printed in
a small, white font, which does not stand out very noticeably, which could
cause the reader to miss this information, although the age range this
magazine would be targeted to, around 40+ tend to look carefully at
magazines to see if it the one they are looking for, so this could suit them.
 Head mast- White font, feminine style, shadow surrounding
each letter gives a slight 3D effect to the title, although I think
the white does not stand out very much against the light pink
background, so would be better if it was a darker colour to
contrast this.
 The price of this magazine is clearly shown in a dark pink
circle overlapping the head mast of this cover, which catches
the readers attention straight away, so the reader knows how
much money the magazine is. This is useful as people always
want to the know the prices of products and are not usually
very noticeable on magazines, so this is an advantage to the
magazine. It is also clearly stated to show that magazine is
appropriately priced.
 Main sell line- The main sell line of this magazine cover is not so
clear, as it is similar to the other cover lines, although this is
interesting as the reader will want to know who the model is and
what this magazine contents making them open it and read on.

12.  Model image- this model is smiling, which suggests
happiness and a relaxed image, also shown as she leans on her
arms to create a casual effect. This model also looks natural, as
she wears natural coloured lipstick and make up, with a neat
cropped hairstyle. The direct gaze given from the model
suggests genuine happiness and confidence, which is what
older people look for and like to be. The colours surrounding
the model are very natural, which relates to the older age range,
as women want to look youthful, glowing and graceful, as well
as looking natural.
 Cover lines- The cover lines of this magazine are
black and white, which connote formality and style, as
well as wisdom, so the target audience of older people
will be attracted to this cover. Also the bold and small,  I think esteem needs fits relates to this
different varieties of font and sized writing give variety magazine from Maslow‟s Hierarchy of
to the cover, making the reader read the bold words needs, as it shows its target audience,
first, then reading the smaller text if they are interested, being older people want to look after
which is a clever way to promote a magazine. them selves, becoming like this model. So
it will be useful to help gain readers
confidence and esteem.

14. VOGUE
Arthur Turnure founded Vogue in 1982, and in this same year he
published the first issue. This magazine has been issued monthly
since in eighteen national countries, and has grown and become
more well known for its on trend items/news.
A men's Vogue was published in 2006, and announced the plans for
the American living Vogue. Condé Nast picked up the magazine
after Arthur Turnure died in 1909, and from there it slowly grew.

15. Vogue has been described as ‘ the world’s most influential
fashion magazine’, it has mostly good reviews, even up to
five stars, stating that you have made it if you are seen in
Vogue, and that it is the best fashion magazine around.
Although others, giving the popular magazine only one
star, state that it is a waste of money, being £4, as it only
consists of adverts, and they would rather read true articles
than look through the advertisements.

16. AUDIENCE OF VOGUE
 Vogue targets women in their late twenties to thirties, as it advertises designer brands that this age range
would be interested in, as well as using models around this age range to show and model the items in the
magazine that are suitable for this audience.
 Although there is ‘Teen’ Vogue, which is specifically targeted towards teenage girls, so all ages can be
involved and informed of the latest trends, with their age groups considered.
 Whether the audience are English, or of other ethnicities, Vogue is diverse and uses a variety of cultural
models to relate the magazine to everyone.
 The ‘Male Gaze Theory’ could be applied to this magazine, as well known, famous icons are usually
shown on the front, such as ‘Rihanna’, who expressed a provocative image, engage male readers to pick up
this magazine.
 The ‘Uses and Gratifications’ Theory could also be applied, whether it is adults or teens reading this
magazine, the models and icons shown in the magazines can relate to the different age ranges, making the
reader want to see the latest trends and the appearance of the people. It is also useful, as the readers of
Vogue can discuss the contents with their peer groups, or family, as a social aspect. The audience can also be
informed of trends and read information about the icons, which will lead to entertainment.

17. A few stars that have appeared in Vogue

18. DETAILS
MISSION STATEMENT
Details continues to revolutionize the men‟s market by providing the blueprint to a new era of masculinity for
affluent, educated, metropolitan men. These cultural leaders care about more than just their appearances, with
interests ranging from design and art/culture to fashion, grooming and fitness. Details‟ smart journalism,
unparalleled design aesthetic and actionable service provide everything our reader needs to accessorize his
lifestyle and embody the new masculine ideal.
Details was founded in 1982, Conde Nast Productions, and is an American men's magazine which is issued on
a monthly basis. It includes information about lifestyle and fashion, as well as political and social issues. Paul
Jowdy is the publisher of this magazine.

19. REVIEWS OF DETAILS
MAGAZINE
Many reviews mentioned the price of the magazine, being $3, which is
exceptionally cheap for a magazine, which boosted some review ratings.
Although many other reviews stated that this magazine was similar to a
„playboy‟ magazine, and was not as good as they‟d heard. Overall, the
magazine rating was seen as „ok‟.

20. Target Audience
The target audience of this magazine is men, between the ages of 25-35, as this
relates to the models and information included in the magazine. Seeing as the
magazine is about fashion and lifestyle, the magazine gives a clear idea of its up
to date style and way of living, by placing well known male icons onto the front
cover, engaging the reader and encouraging them to buy the product. The front
cover models are meant to stand out and make the reader want to read the
magazine, so the audience will see the style, fashion and happiness of the models
by their body language and facial expression and want to be like them. So they
will buy the magazine. The uses and gratification theory could also relate to
this, as men can relate to the information and style tips in the magazine as well as
the life style articles etc. Which would then help and fit in with the esteem needs
category in Maslow‟s Hierarchy of Needs, as these men will feel better about
themselves, creating a brighter mood and lifestyle as well as being an enjoyable
person to be around.

21. A FEW STARS THAT HAVE
APPEARED IN DETAILS:

22. LOOK
Looks’ company is based in London, and each issue is around
£1.50, so this magazine is not too expensive, but still provides
on-trend styles, the latest fashion bargains and tips for hair,
make up and more.
Look is associated with Marie Claire, NOW and InStyle.

23. REVIEWS OF LOOK
MAGAZINE
Overall, this magazine received positive feedback, with customers saying that this
magazine gives it‟s reader the latest trends for reasonable prices. Although some
readers did think the magazine was a little too invasive on celebrities lives, such as
their love lives and the articles included inside of the magazine. However, a
couple of readers said that this magazine was very stereotypical, and similar to
other magazines, including the same photos and facts as other magazines. But
there were not many reviews that gave this magazine less than three stars.

24. TARGET AUDIENCE
The target audience for this magazine is between 15-26, as it has a range of
different styles and articles to suit the needs of this age group.
LOOK is also a diverse magazine, having models of different ethnicities on
the cover. Although it mainly uses female models to relate to the audience
it is aimed at.
Uses and gratification theory could also relate to this magazine, as women
can talk to eachother about the latest styles, new trends n the magazine,
helping the social interaction, and also see what their role models are
wearing, wanting to wear the same style/ look like them, and then be able
to inform their friends of their new finds.

25. STARS SEEN IN LOOK:

26. PRIMA
Prima magazine was launched by the German publisher Gruner and Jahr,
and this magazine cost £1.5 million to launch. It has been the top selling
domestic women‟s monthly magazine since it launched. Although it‟s sale
peak was estimated to be around one million sales, and this has dropped to
350,000 since.
First issue of
Prima in 1986.

27. REVIEWS OF PRIMA
MAGAZINE
There were no reviews with less than three stars, which shows that the audience of this
magazine enjoy the magazine and it provides them with useful information, and variety.
Many of these reviews stated „I have been a long time subscriber and continue to enjoy
the magazine. I especially appreciate the good value fashion sections--mostly
affordable!-- and the recipes, patterns, creative ideas and articles.‟

28. TARGET AUDIENCE
This magazine is most likely aimed towards late 30‟s-50‟s, as it consists of
many sewing, cooking , fashion and more tips and activities that this age range
would be starting to get involved in. Although many readers said that this
magazine would be suitable to people of every age, depending on their
interests.
The uses and gratifications theory would be useful to this magazine, as people
can share their interests and the tips they have learnt with friends and
family, and also be able to relate to people/celebrities in the magazine that have
the same interests.
This magazine would help with the social needs section of Maslow‟s Hierarchy
of needs, as it will help to build a strong relationship with friends as tips and
information gained from the magazine is shared.

29. COVER STARS OF PRIMA
MAGAZINE

30. MY QUESTIONNAIRE LINK:
http://www.survey.com/cgi-
bin/pollxtl.pl?poll=PM2U1AR9V6Q8

31. The first question of my survey revealed that the public
enjoyed reading about „celebrity gossip‟ the most. Which
means to achieve the best in my magazine I should add a
lot of celebrity images and gossip!
The second question in my questionnaire asked the
surveyor their age, and the most popular age group
to complete my survey was between 10-17.
Although the 51+ age group came second which I
was surprised about, so I think variety of gossip/
fashion and contents in a magazine is important.

32. The third question showed that most people enjoy
reading magazine related to fashion, although 15%
did not, so again I think variety is needed in a
magazine to suit different peoples needs.

33. The fourth question of my
survey gave a wide range of
ideas for the contents of my
magazine. Many people
mentioned images, trends and
models representing fashion.

34. The last question in
my questionnaire also
showed that colour,
celebrity images and
stories included in the
magazine were
important for the front
cover of the magazine.

35. MY QUESTIONNAIRE
HELPED
 I found my survey useful, as I found out what the public most
enjoyed reading in magazines, instead of just predicting what they
liked in magazines myself. This information will now help me towards
creating and building further ideas for my print base production.

36. THEORIES
 I think the uses and gratification theory is the most important theory for my
magazine, as I need to ensure the people in my magazine can relate tot he readers,
and be able to be interesting enough for the readers to want to talk about and
discuss with peer groups and family etc.
 Although I think it is important that I include Maslow‟s Hierarchy of needs into
my magazine, with the main groups relating to the social and esteem needs, as I
want my magazine to make the readers feel good, and for people around the readers
to feel good aswell, being able to talk about the magazine to create a stronger
friendship/relationship.

37.  Two step flow theory will also be useful, as I would like to widen
the range of target audience. So the readers that I am targeting will
lead others to want to read and discuss the magazine, being able to
trust in the creator of the magazine and peers.

38. PREFERRED READINGS
An effective and informative magazine that
entertains its audience and gives a variety of
different news, gossip and facts/information.

39. OPPOSITIONAL READINGS
The magazine does not interest the reader, or
make them want to read it. It does not include
enough variety and is a stereotypical text to read.

40. MY TARGET
AUDIENCE
PROFILE

41.  Age: 13-20
 Gender: Female
 Occupation: Students/ part time jobs
 Income: Most likely little income, enough to purchase the
magazine regularly
 Media Interests: Internet, print base, adverts
 Demographics: E- Students, unemployed or part time jobs,
little income
 Mainstreamers, aspirers, explorers.