1. SKY-HIGH
FOR
KILIMANJARO 2012

2. T HE S TORY B EHIND
Sky-High for Roger’s House is a fundraising initiative brought forward by two
former Roger’s House clients, Sophie Rosa and Angelo Garcia. They met through
the bereavement group at Roger’s House in January 2010; Sophie had lost her
youngest son, Simon, to a drowning accident during a school outing, while Angelo
lost his son Misha to brain cancer. Sophie and Angelo, both outdoors enthusiasts,
quickly became friends and remained in close contact after they left the Roger’s
House bereavement group.
Long before meeting each other, both Sophie and Angelo had planned to climb
Kilimanjaro. Sophie was in training to climb when her son passed away, while
Angelo and his son had planned to climb Kilimanjaro together. However, the
return of Misha’s tumour kept them from fulfilling their dream. In his will, Misha
asked his father to scatter his ashes on top of Kilimanjaro so they may still reach
the highest peak of Africa together.

3. During the Roger’s House Telethon in March 2011, Sophie and Angelo were sitting
next to one another answering phones and taking donations when Angelo
confided he was looking into climbing Kilimanjaro to scatter Misha’s ashes. It
instantly renewed Sophie’s desire to do the climb and they committed on that
very night to doing a charity climb for Roger’s House in 2012.
They are now training to prepare for the climb, along with other Roger’s House
parents and volunteers. At the official Sky-High for Roger’s House launch on June
25th, they will extend the invitation to other Roger’s House and Sens Foundation
supporters to climb and reach with them the highest peak of Africa.

4. T HE J OURNEY
The climbers will undertake the Lemosho route and ascend Mount
Kilimanjaro from the west. The 12-day itinerary includes two nights at
the foot of the mountain in Moshi at 914 metres, which will give them
time to acclimatize to the already thin air, meet with their guides and
receive a detailed climb orientation and gear check. On day 3, the
climbers will enter Kilimanjaro National Park and start their 9 days of
climbing.
The Lemosho route does not require any technical skills or mountain
climbing experience and is one of the newer routes on Mount
Kilimanjaro. It is considered the most beautiful route and grants
panoramic vistas on various sides of the mountain; it offers a great
balance of low traffic, scenic views and a high summit success rate.

5. B E P ART OF THE A DVENTURE
Sophie and Angelo would like to contribute the funds raised through the “We live each day being grateful for the
climb to the endowment fund through the Dancing in the Rain for gifts our children have given us. Life is not
about waiting for the storm to pass, it has
Roger’s House major gift program. Roger’s House sustainability is very
become a journey of learning to dance in
important to both Sophie and Angelo; both want to ensure Roger’s the rain. The staff at Roger’s House helps
House has the necessary operating funds come rain or shine. our family dance and gives our children
the same unconditional love that we do.”
Sue and Missy Lumley-Pfeil,
Support the Sky-High for Roger’s House climbers by becoming a camp
mothers
sponsor; raise their spirits to 2,795 metres, 3,916 metres, 4,556 metres,
or all the way to the summit to 5,895 metres.

6. M KUBWA $ 2,795.00
C AMP
After a trek along a • Company logo or name in all advertising opportunities and on promotional
2,795 METRES materials linked to the event:
little used track
through the Montane
‐ Sky-High for Roger’s House blog
‐ Initiative’s landing page on Sens Foundation’s website
forest, where
‐ 2 @SkyHigh4rh account tweets about company’s support, and re-
vegetation is so tweeted by @sensfoundation account
untouched that it ‐ Posters, brochures and pledge forms
grows right across the ‐ Mkuba Camp banner displayed at various events, including the two
trail , the climbers will Play for Roger’s House hockey tournaments, and in team picture at
spend their first night Mkuba Camp
in the Kilimanjaro • Inclusion in newspaper thank-you ad to announce fundraising total
National
Park in the
• Company name mentioned in all media relation’s activities, special events
(all Play for Roger’s House Hockey days and the Wine Boutique event) and
rain forest
electronic event promotion
at Mti
Mkubwa • Industry sponsorship exclusivity for the initiative
(Big Tree). • Post-event fulfillment report provided within 60 days of the end of initiative

7. B ARRANCO $ 3,916.00
C AMP
After the climb toward • Company logo or name in all advertising opportunities and on promotional
3,916 METRES materials linked to the event:
Lava Tower, the
climbers descend
‐ Sky-High for Roger’s House blog
‐ Initiative’s landing page on Sens Foundation’s website
down through the
‐ 3 @SkyHigh4rh account tweets about company’s support, and re-
Giant Senecio forest to tweeted by @sensfoundation account
Barranco Camp, which ‐ Posters, brochures and pledge forms
is beautifully set up on ‐ Barranco Camp banner displayed at various events, including the
a ridge at the foot of two Play for Roger’s House hockey tournaments, and in team
the Barranco Wall. On picture at Barranco Camp
their fourth night on • Inclusion in newspaper thank-you ad to announce fundraising total
Kilimanjaro,
the climbers
• In-game recognition of support with company representative to have a role
in charitable in-game’s cheque presentations
sleep above
the clouds… • Company name mentioned in all media relation’s activities, special events
(all Play for Roger’s House Hockey days and the Wine Boutique event) and
electronic event promotion
• Industry sponsorship exclusivity for the initiative
• Post-event fulfillment report provided within 60 days of the end of
initiative

8. B ARAFU $ 4,556.00
C AMP
Barafu means "ice" in • Company logo or name in all advertising opportunities and on promotional
4,556 METRES materials linked to the event:
Swahili, and at an
altitude of 4,556 metres,
‐ Sky-High for Roger’s House blog
‐ Initiative’s landing page on Sens Foundation’s website
it is extremely windy and
‐ 4 @SkyHigh4rh account tweets about company’s support, and re-
cold. There is a buzz of tweeted by @sensfoundation account
excitement in the air, as ‐ Posters, brochures and pledge forms
climbers anticipate the ‐ Barafu Camp banner displayed at various events, including the two
summit push the next Play for Roger’s House hockey tournaments, and in team picture at
day. The clouds move in Barafu Camp
and out, revealing the • Company logo on the Roger’s House video box on the Sky-High for Roger’s
eroded peak House blog, to be regularly updated and advertised trough @SkyHigh4rh
of Mawenzi, and @sensfoundation twitter accounts
painted with
• Inclusion in newspaper thank-you ad to announce fundraising total
colors of the
African sun. • In-game recognition of support with company representative to have a role
in charitable in-game’s cheque presentations
• Company name mentioned in all media relation’s activities, special events
(all Play for Roger’s House Hockey days and the Wine Boutique event) and
electronic event promotion
• Industry sponsorship exclusivity for the initiative
• Post-event fulfillment report provided within 60 days of the end of
initiative

9. S UMMIT $ 5,895.00
With the most stunning
• Company logo or name in all advertising opportunities and on promotional
5,895 METRES materials linked to the event:
views of Mawenzi, the
‐ Sky-High for Roger’s House blog
Kibo Saddle and the
‐ Initiative’s landing page on Sens Foundation’s website
plains below, the ‐ 6 @SkyHigh4rh account tweets about company’s support, and re-
climbers slowly wind tweeted by @sensfoundation account
their way up over the ‐ Posters, brochures and pledge forms
rocky outcrops and ‐ Summit banner displayed at various events, including the two Play
push to the summit. for Roger’s House hockey tournaments, and in team picture at
The view from the summit
summit is dramatic, but • Company representative to kick-off special events, introduce the climbers
weather and effects of and announce their Summit sponsorship during the Sky-High for Roger’s
altitude determine how House events.
long they can
• Inclusion in newspaper thank-you ad and use of the team’s summit picture
celebrate their with summit banner to announce fundraising total
achievement.
• In-game recognition of support with company representative to have a role
in charitable in-game’s cheque presentations
• Company name mentioned in all media relation’s activities, special events
(all Play for Roger’s House Hockey days and the Wine Boutique event) and
electronic event promotion
• Industry sponsorship exclusivity for the initiative
• Post-event fulfillment report provided within 60 days of the end of
initiative

10. T HE S UMMIT
After the summit celebrations and taking a few pictures to
capture this amazing moment, Angelo will proceed with
scattering the ashes of his son Misha. In honour of her son
and of Roger’s angels, Sophie will leave two stones; one
taken from her son Simon’s collection and one from Roger’s
House. Stones are an endearing symbol at Roger’s House;
during the bereavement sessions each parent hold on to
one as they honour the memory of their children and share
their struggles and pain.