1.
SWOT SWOT Analysis
⚫S - Strength
⚫W - Weakness
⚫O - Opportunity
⚫T - Threat
⚫SWOT Analysis is a
structured planning
method that evaluates
the fourelements
(strength , weakness ,
opportunity , threat) of
an organisation.

2.
⚫Having an excellentstaff.
⚫Good customerrelationships.
⚫Ability to meet thedemand.
⚫Strong relationswith partners,
employees ,suppliersetc.
⚫Strong internal communication
system.
⚫Well-designed marketing
strategies.
⚫Accessablegeographical location.

3.
⚫Outdated market research data.
⚫Inefficient record maintenance
system.
⚫Infrequentcashflow system.
⚫Lack of co-ordination among the
individuals in theorganisation.
⚫Maintenanceof higher inventory
costs.
⚫Missed deadlineswhich leads to
cancellationof orders.

4.
⚫Increase in customerswants.
⚫Internetas a marketing tool.
⚫Loyal customers.
⚫Seasonal demand.
⚫Poorqualityof competitorsproducts.
⚫Excessivepriceof similarproducts.
⚫Global offerings.
⚫Changing lifestyle.

5.
⚫Competitors reducing prices.
⚫Supplycosts increase.
⚫New technology.
⚫Governmentregulations.
⚫Economic slumpsor recession.
⚫Alteration in demographics.
⚫Changes in consumer behaviour.

6.
Positive Negative
Internal factors Strength Weakness
External factors Opportunity Threat

7.
SWOT Analysis of ITC
 Strengths
• Established market
reputation.
• Expanding market share.
• Focus on new product
development.
• Diversified business
portfolio.
• Increasing financial
performance.
Weaknesses
• Lack of geographical reach.
• Overdependence on
cigarettes division.
• Limited liquidityposition.

8.
Opportunities
• Indian Hospitalitysector.
• Favourable trends in Rural
market.
Threats
• Highlycompetitive market.
• Shortageof skilled labour.
• Rising counterfeit Goods
Market.

9.
SWOT Analysis of INFOSYS
• High skill level in IT.
• Strong financial position.
• Positioned as high-end
differentiated player.
• Large workforce.
Strengths Weaknesses
• Much smaller revenue than
its global competitors.
• Weak in high end
management consultancy
.
• Struggles to grab high
profit US federal govt.
projects.

10.
Opportunities
• Newemerging market in
China , Korea.
• Greaterscope for
product innovation.
• Growing domestic
demand for IT products.
Threats
• Global economic
slowdown.
• Management transmission
from founders to
professionals.
• Increased competition
from low waged countries
like China , Indonesia.

11.
Advantages
⚫Sourceof information forstrategic planning.
⚫Buildsorganisation’s strengths.
⚫Reverse itsweaknesses.
⚫Maximizes its response toopportunities.
⚫Overcomeorganisation’s threats.
⚫Helps in identifying corecompetenciesof the firm.

12.
Limitations
⚫Sourcesof information.
⚫Oversimplification.
⚫Identifying elements.
⚫Lack of control.

13.
Conclusion
SWOT Analysis can be used as a means of
gathering information from a range of perspectives
that may be able to use the results to strategic
advantage by either matching the strengths to
opportunities or by converting threats or weaknesses
into strengths and opportunities.

14.
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