1. Decoding Advertisement Ideology and Meaning in Advertising

2. Each ad focuses on a purpose. Every ad exists in its own world. Ads : Made for you

3. Impossible & unlikely things always happen in ads. Either for humour to draw attention Or to emphasise a characteristicrelevant to the product. Rules don’t apply here...

4. Assigned a value by association (made by creators). But also by the viewer – Why is it all valuable to me? Value of ads..

5. Making each brand have its own “way” Each brand focuses onsomething differentin their field. Differentiation

6. Examples given..

7. Other examples..

8. Sean Connery ≠ Catherine Deneuve || || Jim Beam ≠ Chanel No.5, 6 or anything Chanel ad Correlation...

9. Sometimes they go too far..

10. http://www.youtube.com/watch?v=U18VkI0uDxE – dos equis http://www.youtube.com/watch?v=y9ajRIgTJNA&NR=1 – mcdonalds.

11. Thanks for listening..