38. Store Front: At the front of the store, there was a big hoarding of KFC to increase the visibility. Also there was two display windows in both the side of the entry and the exit door to attract the customer.
39. Entrances: At the entrance there was a gatekeeper to welcome and to greet the customer.
40. Display Windows: in that stores the display window is full of attractive adds of KFC’s product. Also the window is transparent, so that outside people can see inside easily. It was done to create attractiveness among the outside people.
46. Lightning: The lightning of the store is not bright but u can easily see everything. But at the food counter they used bright lightning so that, the advertisement of their product can be well visible to the customer.
47. Personal: They have many personal to help their customers. Separate division also there for every personal. They have food counter controlling personal, drink counter controlling personal, personal to clean the table and personal at the back store to help in order processing. But everybody wearing red t-shirt with KFC logo printed on it.
48. Cleanliness: The store is well cleaned. Cleaning personal, cleans the tables when the customer left the tables. They also frequently cleans the washroom and the clean the floor 2 times in a day. They also cleans the glass window one time in a day.
49. Wall: The wall is colored in red to reflect the patent color of the company. The wall also consist of various adds of their products to attract the customer.
50. Wash Rooms: the wall is well cleaned and there was board telling the customer that ”Please use liquid soap to avoid the spread of Swine Flu”.
53. Sitting areas: They have different sitting areas, like, two chair table for the couples, large tables for the families and for the large group of friends, crouches are also there.
54. Music’s: They play the music continuously to make the customer relax and comfortable.
56. Assortment: They have long and deep assortments of their products and cold drinks of PEPSI only.
57. Self Service: Customer have to bring their foods to the table and they have to choose their foods and drinks themselves, which is attractive to the customers.
58. Payment Counters for Foods: They have separate counters for food, where first the customer have to pay after that they will get their foods.
59. Payment Counters for Drinks: They have separate customers for drink also like the food counter.
64. Store Front: At the front of the store there was a big logo of BMW and also there were various cars of BMW standing outside of the store. They do that to attract their customers.
65. Entrances: The entrance door is of transferable glass so that the cars inside the store, is easily visible.
66. Display Windows: They don’t have any display windows but the cars inside the store do the job of displaying.
68. Visibility: The store is situated at the junction of four lanes and they have big hoarding, which consist of the logo of BMW, to increase the visibility.
69. Adjoining Stores: Though they have an adjoin store of SKODA but they don’t target the same category of the customer as BMW targeting. They mainly target the high class segment in automobile sector.
71. Flooring: The floor of the store is well cleaned and it consist of white marbles to attract the desire customer.
72. Lightning: They use bright lightning strategy to make their cars glow, to catch the customer eye.
73. Personal: The personal in the stores is well dressed. They have to wear suits and tie and they must be good looking to attract the customer. They also have back store personal in the store.
74. Cleanliness: The store is well cleaned and after some time one of the back store personal clean the cars to make it glow.
75. Wall: The wall of the store is of white color to reflect the light on the cars and make them glow.
76. Wash Rooms: They have their washrooms at the back store, which is also well cleaned.
80. Assortment: They have a long but not deep assortment of their products and they first took the order from the customer and after some time they deliver that product to the customer.
81. Theme: They design their store on theme basis to attract their customer.
82. Payment Counter: The payment counter have four chairs and a pretty girl sitting over there to attract the customer.
83. Interior Kiosk Sign System: BMW stores using this system only for visual merchandising purpose.
87. KFC colored the walls inside the store in red to reflect the brand image as they are using red as the color of their brand during promotional activities.
88. The lightning inside the store is not bright to give a comfortable environment to the customer while they are using bright color at the outside to increase the visibility.
89. Their store situated at the junction of four lane so that it can be easily accessible.
90. They don’t have any adjoin fast food store to avoid competition.
91.
92. They colored the wall in white to reflect maximum light on to the cars and to make them glow.
93. They have a screen touch computer into their store, which displaying various features, performance of the cars continuously, if any customer want to know about any part in details then he/she have to touch that options in the menu bar and the details will be displayed.
94. They brought the sitting crouches and carpet from Italy to attract high class customers into their stores.
95.
96. In the cold drinks section they only have PEPSI and their own products. They should keep COKE and other verities also so that the customer can have what they wants.
97. They are playing only western music in their store. They should play hit hindi songs also while they are operating in India.
101. At the front gate they should hire a gatekeeper, who will open the gate for the customer and greet them.
102. They should increase their sitting space. Because if two or three customer come to the store at the same time then they might face a problem of shortage of sitting space.
117. http://www.google.co.in/APPENDIX<br />APPENDIX:<br />WITH THE STORE MANAGER IN KFC AT CP<br />WINDOW DISPLAY OF KFC<br />VISUAL MERCHANDISING INSIDE THE STOREWITH THE STORE HEAD OF THE BMW AT CP<br /> <br />WINDOW DISPLAY AT BMW STORE<br />