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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2017 EXAMINATION
COURSE: Business Statistics
1. Sixty per cent of students applying for admissions at NGASCE are female. 30 applications
were received on a particular day. What is the probability that exactly 15 of the
applications will be from females? What is the probability that fewer than 10 of the
applications will be from females? Also, calculate the expected number and variance of the
number of applications from females? (10 marks)
2. The following data represent the number of Pen drives sold per day at a local computer
shop and their daily average sales prices after bargain. (10 marks)
Price of each pen drive
INR 340 3
Develop a least-squares regression line and explain what the slope of the line indicates.
Compute the coefficient of determination and comment on the strength of relationship
between x and y.
3. The growth in bad-debt expense for Chadha and Chadha Company over the last 20 years
is as follows.
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
0.11 0.09 0.08 0.08 0.1 0.11 0.12 0.1 0.07 0.09
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
0.08 0.05 0.04 0.08 0.5 0.01 0.4 0.03 0.11 0.13
a) With the help of different statistical tools discuss the financial health of the company. (5
b) Assume that you are a branch manager with a leading bank and if the Chadha and
Chadha Company’s Managing Director approaches you with a funding request for its
expansion plan, what will be your decision? Justify your decision based on your statistical
Financial Accounting & Analysis
Income statement for the year ended 31st March 17, is as under (10 Marks)
(Rs in lacs)
Less: Cost of goods sold
Less: Selling and
Less: Interest expenses
Earnings before taxes
Earnings after taxes 177 176.4
Convert it into common size income statement.
The matching concept of accounting suggests that in order to calculate accurate amount of
profit or loss for the period the expenses or revenues should be recognized correctly. Thus,
it is important to differentiate between the capital and revenue items. Mr. Ramchandani
purchased Shaper Jet 3D printer at Rs90000, extra printer cartridges and ink for Rs10000
for his business. Discuss how the expenditure will be treated while preparing the financial
statements. Provided the rate of depreciation on printer and related assets is 10 % p.a. (10
a) TCD Ltd provided Rs50 lacs for inventory obsolescence in 2013-14. In the subsequent
year, it was determined that 25 % of such stocks are usable. The accounts manager of the
company wants to adjust the same through prior period adjustment account, as the
provision was made in the earlier years. Give your opinion whether the contention of the
accounts manager is correct or not. (5 Marks)
b) Rectify the following errors by passing Journal entry (5 Marks)
recorded in the books
Taxation – Direct & Indirect
1. “There are certain instances where the cost of an asset to the previous owner shall be
taken as the deemed cost of acquisition for the purpose of computing capital gain if such
asset is transferred later on”. Discuss.
2. Discuss any four types of losses that can be carried forward mentioning –
• The income against which such carried forward losses can be set off in next year
• The time limit for carry forward of such losses. If, any.
3. A) Valuation under section 4A of the Central Excise Act, 1944 is based on Maximum
Retail Price. Discuss the conditions to be satisfied in order to impose duty on any
commodity based on its MRP.
3. B) HDILL Ltd provides interest free loan to its employees. Mr. Ravi being an employee of
the company has taken a loan of Rs one lac from the company. Discuss how the value of
benefit arising from this perquisite will be determined. What if, the loan was taken by the
employee amounts to Rs 20000 only?
Supply Chain Management
Q1. Explain with a suitable example the supply chain management in the book publishing
industry and the challenges faced in the same.
Q2. With the help of an example from the retail industry, discuss what are the major supply
chain decisions undertaken by organizations with respect to type of facility, inventory,
transportation and sourcing.
Q3.a. With the help of an example discuss the factors affecting the network design decisions
of Lenovo or Lava or Samsung mobile phones?
Q3.b. Explain the SCOR model for an online food delivery startup such as Holachef,
Foodpada, Swiggy etc.
Strategic Cost Management
1. Pepsi Co. is planning to replace one of its machines with a new one. The old machine has
a purchase value of Rs.10,00,000 and a useful life of 10 years. The machine was bought 5
years back. The company does not expect to realize any returns from scrapping the old
machine at the end of 10 years but if it is sold to another company in the industry it would
receive Rs.600,000 for it. The new machine has a purchase price of Rs.20,00,000. It has an
estimated salvage of Rs.200,000 and useful life of 5 years. The new machine will have a
greater capacity and annual sales are expected to increase from Rs.10,00,000 to Rs.
12,00,000. Operating efficiencies with new machine will also produce savings of
Rs.200,000 a year. Depreciation is on SLM over a ten year life. Cost of capital is 8% and
50% tax is applicable.
Based on the NPV and PI should the machine be replaced?
2. A drug manufacturing unit is planning to establish a Total Productive Maintenance for
the first time and is confused as to what is the meaning and the objectives of such a system.
You being a newly passed out Cost Accountant, is expected to guide the management
through the above.
3. A) A newly appointed Independent Director on the Board of Infinity Ltd. has challenged
the decision of the existing management to enter a new market as a non-strategic one. To
help the management board understand if this is true or otherwise, you are expected to
briefly explain the characteristics of Strategic Business Decisions.
3. B) A new start up with latest technology at its disposal is facing a unique problem of
excessive wastage in its production. They have appointed you as a management consultant
to explain the various reasons for the wastage that are prevalent and what is the role that
the management team can plan in controlling the same.
1. Snapdeal is currently undergoing crises. The owners Rohit Bansal & Kunal Bahl met Mr
Ajay Singh (the Co-Founder of Spice Jet), to understand how he turned around Spicejet
from an almost certain closure. You are part of Ajay’s team, in your opinion one of the
biggest loopholes are in the formulation of Strategy. You have been tasked by Ajay to
discuss Strategy formulation with Rohit Bansal & Kunal Bahl next week. How will you go
about it? Discuss the levels with examples.
2. You have been appointed as the Chief Strategy Officer of your company. This is a new
position indicating that the company is serious about establishing the strategy function in
the company. However, this has never been done in a structured manner. How will you go
about establishing the Company Strategy? Give examples.
3. A) You believe that the HR department needs a complete restructuring. You need to
convince your MD to invest in the effort by convincing him about the benefits of Strategic
HRM as compared to the existing Traditional HRM approach.
3. B) As the head of HR you are currently inducting a new member of the Talent
Management Team. She will be responsible to designing the Career Planning and success
planning for the key talent and for the business continuity plan. You are her guide and
mentor. Explain the concept of Career planning to her.
Strategic Financial Management
1. Madras Rubber Factory, popularly known as MRF, the first Indian company to export
tyres to USA is looking forward for entering into partnership with renowned toy brands all
over the world. The company is planning to access foreign funds from the international
market. Discuss any four methods which can be employed by the company to raise fund
from the international market.
2. Dell is the best example of a turnaround strategy. A Turnaround strategy is adopted by
business entities when the entity’s management feels that that the decision made earlier is
wrong, need to be rectified before it damages the profitability of the company. Today, dell
is identified as the second largest computer retailer in the world. Almost a decade back in
2007; Dell withdrew its direct selling strategy and started selling its computers through the
retail outlets. What can be the reasons for any corporate to adopt this strategy for survival.
Also, discuss its types. If, any.
3. A) TCS has following capital structure. From the information provided find out the
Weighted Average Cost of Capital
Components of capital structure Market value (Rs in crores ) After tax cost of capital
Equity share capital 1050 12
Preference share capital 225 18
Retained earnings 150 10
Long term debentures 1250 6
Total 2675 WACC ?
3. B) Aesha Motors is considering a proposal to install new machine. The initial expenses
will be 31 lacs. The cost of capital being 15 %. The expected cash inflows from the
operations will be as under-
year Cash inflows
Calculate the NPV of the proposal.
Total Quality Management
1. Using an example explain how Shewhart’s PDSA cycle can be used as an effective process
2. Quality management systems (QMS) can help companies to remain ahead of their
competition. Explain with an example how ISO 14001 Environmental management system
(EMS) can be implemented and used as a tool for gaining competitive advantage in the
3. Andhra Pradesh Dairy Development Cooperative Federation Ltd. (APDDCF) an
enterprise of farmers for Dairy Development, started in the year 1981, with a three tier
cooperative structure provides mechanism for regular timely pickup of milk, ensures
minimum support price to the farmers and ensures availability of milk and milk products at
a. How does a dairy organization like APDDCF ensure that its processed milk is of good
b. How can APDDCF apply the various principles and tools of statistical quality control?
Treasury Management in Banking
1. Neha has recently joined a branch whose cash management system was not proper due
to which they faced certain issues. Neha was appointed to resolve the issue so that such a
cash management system can be created that can cater to global needs as well. Mention the
important steps that Neha would need to develop the system.
2. Amit has joined the Treasury Management team for the international level. He was asked
by his manager to prepare the report on different objectives that needs to be kept in mind
in order to tap the international market. Prepare the report and explain the relevance of
3. A Bank enters into an interest rate swap agreement for Rs 30,00,000 with firm A for a
period of 2 years on 1st January 2015. The contract terms are as follows:
• The Bank will pay interest of 3% semiannually to the firm
• The firm will pay floating rate of LIBOR+1.5% semi-annually to the bank
Calculate the interest payment obligations of both the parties in case:
a) LIBOR= 1.5%
b) LIBOR= 2.5%
World Class Operations
1. Identify an organization in your local area with which you are associated or have some
knowledge and discuss its current operations and quality practice. Based on your
understanding suggest the organization with some tools and practices for world class
2. Assume you are the General Manager in a small bank which is currently facing multiple
quality issues resulting in severe customer dissatisfaction. Being the General Manager of
the bank, how are you going to handle the situation and implement “Total quality
management (TQM)” practices in the bank? Apart from practicing TQM what other
initiatives would you suggest to the Board of Directors for achieving operational
3. AFFSA is an Indian subsidiary of a multinational company. Its product portfolio includes
chemicals, fertilizers, oil & natural gas, agricultural products, etc. AFFSA’s chemical unit
manufactures and supply paint to automotive industry. It provides a full range of paints to
meet the car body painting needs at different auto manufacturing companies. Recently the
chemical unit launched several initiatives to improve its total productivity. It employed
tools such as benchmarking, Six sigma, Kaizen, Lean manufacturing, etc.
a) The company is planning to implement flexible manufacturing system (FMS). Suggest
how AFFSA can implement and use FMS in its chemical unit.
b) With an increase in the global concern for environmental issues AFFSA decides to
implement green production practices in all its plants. Assume yourself as a green supply
chain management consultant, suggest AFFSA how it may control the environmental
pollution and implement green production practices.
1. A reputed pizza company wants to make its foray in launching burgers. You have been
appointed as a Marketing Manager & have to develop the 7 P’s of Marketing. What will you
do so as to create a USP? Also what will be the advertising strategy for the same?
Note: Assumptions should be supported with relevant justification.
2. Develop a Service Blue print with the diagram for any organisation in organized retail
3. Read the following Case & solve the questions given:
Amol booked a table in a restaurant for 12 people at the beginning of the Diwali period to
celebrate the festive season with his family and friends. He had been a regular visitor to
Moti Restaurant and had developed loyalty for this place famous for South Indian food.
Most of his friends were from the South, so he preferred to treat them at Moti. Another
reason for his selection was that the patron of Moti, Raj Kumar knew him well. Since he was
regular visitor, he was quite confident that this dinner would be a success. Three days
before the scheduled get-together dinner Amol spoke to Raj Kumar and asked him to
increase the booking to 16. He looked busy but informed Amol it would be quite in order
and he looked forward to seeing Amol and party later that week. As per programme's, all
Amol’s friends met at his residence at 7.00 p.m. on the appointed day and after having a cup
of coffee left for Moti to be there at the schedule time of 8.30 p.m. They were all relaxed and
exchanged jokes on their way and reached the restaurant at 8.20 p.m. With slight difficulty,
they located parking place at three different locations for the four cars in which they were
traveling. The guests arrived at the restaurant on time and Amol was taken aback to find
that the table has been set only for 12 persons. Raj Kumar came over seeing a large group
gathered around the small table laid in one comer of the dining room. Amol reminded Raj
Kumar of his earlier conversation which he had with him three days ago. He asked him to
recollect that the booking had been increased from 12 to 16, and suggested that it may be
an oversight that he had forgotten to set the table for 16 people. Amol then asked him to
reset the table immediately for 16 people to avoid any embarrassment to him and his guest.
To Amol's great amazement and embarrassment Raj Kumar denied that Amol has asked for
a booking for 16 people. He, rather, told Amol that he had not phoned him at all this week
to make amendments in the booking. "You must have been mistaken" said Raj Kumar. Amol
tried to make him admit his mistake but Raj Kumar was too rigid and continued to take a
stand that he had not received any such call and that the booking was for 12 people only.
The restaurant was full and Amol asked Raj Kumar to resolve the matter as his guests had
been standing for more than ten minutes. Raj Kumar expressed his helplessness and said
there was nothing he could do at the moment. At such time, Amol knew that there was
nowhere else they could go at this time. Amol and his wife along with another couple opted
to wait and let 12 members of the group seat themselves. It was after a long wait that they
could be accommodated with the group. This could happen only when the guests sitting
next to them left after their meal. All of them settled for the dinner but discussions mostly
centered around the service provided by the restaurant. At the end of the dinner Amol
checked the bill and did not leave any tip for the waiters. Before leaving the restaurant,
Amol met Raj Kumar in private and explained him that he would not be visiting him again.
Raj Kumar admitted that he may have been hasty but thought Amol was being
unreasonable as it was his busiest evening and he could make allowances. Amol never
visited the restaurant again and his friends too stayed away. They narrated this incident to
a. What according to you are the causes of poor delivery in this case? (5 Marks)
b. What steps could have been taken to rectify the situation as a service recovery strategy?
1. One of the small Indian company engaged in new product development in the area of
surgical instrumentation which are highly specialized. However company is not having
strength in the area of manufacturing, Sales & Marketing. You being their Sales & Marketing
external consultant, give your recommendations how their products can be marketed and
sold in the Indian market.
2. Indian company engaged in the field of manufacturing of Automobile spare parts who are
interested in expanding their business portfolio with new products in the same segment.
You being their head of Sales & Marketing, what are your recommendations for new
products and also how you are going to expand your sales force. Explain your
recommendations with logical reasons.
3. One of the largest Indian company engaged in building materials manufacturing would
like to go for forward integration of their business what are your recommendations as CEO
of the company to achieve the company’s objective:
a. Which will be probable area of entry for forward integration of the business keeping in
mind the current business they are into?
b. Do you recommend green field project or acquiring route for forward integration?
Explain with logical reasons.
1. Rakesh had approached Lena Bank for a Home Loan, one of the conditions of availing
Home Loan was to obtain a Surety. Rakesh had for this purpose convinced Mohan to act as
a Surety for Rakesh. Mohan agreed to act as a Surety for Rakesh. Can you explain what type
of contract that Mohan will have to execute with the Bank. Give the features of such type of
contract? In event of default by Rakesh, what steps can the bank take against Mohan? (10
2. Please elucidate elaborately 2 practical instances where Right to Information Act, 2005
has increased transparency, accountability and better performance in the working and
administration of the public authorities. (10 Marks)
3. Arvind had purchased a 3-BHK flat in Mumbai from Goldfin Builders in 2015. He had
entered into a registered Agreement with the Builder towards the purchase. Arvind was
promised possession of the Flat on or before 30th September 2016. The cost of the Flat was
Rs. 4 crores, which Arvind had entirely paid for. However, the Builder had not handed him
over the possession till date. Mr. Arvind has the Following queries:
a) Which Forum he should approach for filing a claim against the Builder? What reliefs
should Arvind claim against the Builder? (5 Marks)
b) Can you help Arvind in identifying with at least 2 legal precedent (cases) supporting his
claim against the Builder? (5 Marks)
Essentials of HRM
Rohan works as a Sr. Executive in HR department of a construction company. It has been a
practice in his organization that whenever there is a shortfall of human resources a mail
would arrive from the SBU head expressing a need for immediate recruitment. Rohan
detests this kind of working and harps on Human Resource Planning. He has been asked by
the management to prepare benefits or advantages of HRP. What all benefits can be listed
by Rohan? (10 Marks)
The world is changing and globalization has a big role to play in the same. Does this
changing world has also changed the way individuals are recruited and selected. Discuss,
compare and contrast any two modern and two traditional recruitment and selection
methods. (10 Marks)
POP Ltd. is a leading FMCG company where recently it has been discovered through an
initiative taken towards organizational development by the HR department with the help of
a third party survey that the employees are really demotivated. The employee morale has
also found to be very low. The third party has recommended to come up with job designs to
fight monotony and demonization.
a) What approaches can be used in POP Ltd towards job design? List all the approaches and
discuss any two. (5 Marks)
b) What could be the disadvantages/challenges of the two job designs you have selected?
Discuss. (5 Marks)
Q1. Assume that you are planning to buy the first new car for the family. What will be the
various stages involved in decision making process of a car? (10 Marks)
Case Study for (Q2 and Q3):
The demand for Green Tea has increased in the last few years. M/s ABC launches a new
brand of green tea called as “Green Chai” and wants to sell its product in the Indian Market.
“Green Chai” is available in tea bags with two flavours ie lemon and honey. Green Chai is
naturally rich in antioxidants. The antioxidants help to reduce the harmful effects that
stress and pollution may have on your body. The company wants to sell the green chai at 4
rupees each tea bag. It will be available in the size of 10, 20, 30 and 50 units pack size. The
company is confused in finding the right market, right segments for “Green Chai”.
Q2. You as marketing head of the organisation for Green Chai have been asked to prepare
the report on type segmentation for “Green Chai”. (10 Marks)
Q3. Answer on the basis of the case above:
Prepare the targeting and positioning strategy for “Green Chai”. (5 Marks)
Explain the promotion mix for “Green Chai”. (5 Marks)
Q1. Select any multinational corporation of your choice and explain various strategy levels
of the same. Explain any two decisions taken at each level in an organization.
Case Study for Q2 and Q3
Q2. Assume you are starting a new company “Indian Tourister” which will deal with
manufacturing and selling of Bags of all types i.e. Hand Bags, Purse, Slings, Luggage Bag,
Back packs, etc. The company will sell the bags of all sizes and will target male and female.
The bags will be available online as well as company owned retail outlets. Frame the Vision,
Mission, Goals, Objectives, Plans and Policies of the organisation “Indian Tourister”. (10
Q3. From the case above answer the following question:
Explain the Mintzberg’s 5P strategy for “Indian Tourister” (5 Marks)
Prepare a SWOT analysis for “Indian Tourister” (5 Marks)
Course: Business: Ethics, Governance & Risk
1. McDonalds is the biggest food chain in the world. Beef is served in only those places
where it is culturally accepted. In India, where vegetarian food is preferred, one finds
ample varieties of it in their outlets. What is your opinion about cultural clashes in
business. With the help of a real life product/ business example showcase how business
has ingenious ways to cross over cultural differences. (10 Marks)
2. “Reach for the stars but always keep one foot on the ground”, was the best advice that
L.N.Mittal received. He says that ambition soars high and along with that the compulsions
of achieving the goals. It then becomes difficult to practice integrity and to stay in touch
with reality. Success means you fly and cannot keep your feet grounded. What do you
understand by business ambition. Is it a moral quality? When does success define good
business? (10 Marks)
3. A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made to
recharge the car batteries of Reva, the electric car. Unlike Nano, Reva did not get much
publicity, but the way it works is quietly making sense to the consumers. How can ethical
consumerism change businesses, explain using Reva as a case. (5 Marks)
3. B) An ordinary consumer in the market recognizes the various common brands, for
instance Lipton, Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that
supply to the varied needs of consumer jostle for a place in the consumer’s heart and mind.
These companies would like to build a good reputation and present themselves as most
sethical. In this manner they build a good corporate culture. What brings ‘good’ in the
corporate culture, elaborate?
Course: Employee Development and Talent Management
Q.1. SoloBolo Channel a leading name in Media industry is looking out for common
development programmes used by organisations to develop the skills of their employees
and improve their performance. Provide your inputs for the same. (10 Marks)
Q.2. Mr. Zishan is chalking out Process of Talent Management for the ease of policy making
by the HR managers. Help Zishan to brief each of these steps in 500 words.(10 Marks)
Q.3. a) Raymond is your mentee. He is keen on understanding finer aspects of training from
an excellent trainer like you. Explain The Kirkpatrick’s Model of Evaluation in about 500
words for Raymond. (5 Marks)
b) You have recently attended a conference of “How to retain your talent” in the
organization. As a part of HR team in Dance Forever which is a dance academy create a
comprehensive list of the various talent assessment tools and also state its significance for
the growth of the organization. (5 Marks)
Course: HR Audit
1. It was a big day for Devendra Basu. He had got a job of a jobber at Rilex Textiles. There
will be food in the house, bills will be paid and may be an end to all suffering for Basu. Basu
was very excited. After few days he realised that his supervisor Shastriji wanted to get his
nephew on the job but he was appointed. Shastrji also a relative to Ram Tyagi, Sr. Manager
of the department stated plotting against Basu. They both showcased lack of performance
by Basu. Devendra Basu was terminated from his job by Mr. Ram Tyagi on grounds of non
performance. Basu went to the HR Manager and narrated his grievance. HR manager was
now wondering how this did all happen. Where is the gap? He appointed you to conduct the
audit of relevant systems. Write a report.
2. An engineering company had more than 500 employees working with them. This
company had robust contracts of employment in place and many HR policies and
procedures. They wanted to know whether all statutory requirements of different
categories of employees viz. full time, contractual etc are being fulfilled. They did not have a
specific HR person to conduct an HR audit. You are requested to conduct the audit for them.
3. Devi Steel Ltd was set up in 1954. In 1986 they acquired Lina Steel Pvt. Ltd. The wages of
the workers were as per public sector but lesser than private sector. However Devi Steel
Ltd had provided residential facilities to its workers. There was dissatisfaction amongst
Devi Steel employees which led to rivalry with Lina Steel staff. This disturbance was
affecting the production and ultimately the markets. You are asked to help the HR manager
to conduct the audit of:
a) Wages and Salary Compensation (5 Marks)
b) Grievance Procedure
Course: International HR Practices
1. A leading telecommunication services company, ABC Ltd, is planning to start its
operations in India. You are appointed as a compensation consultant by the company. To
bring the clarity among the promoters of the company, you are asked to draft the objectives
of the compensation management. Draft the same. (10 Marks)
2. Which compensation strategy will you choose for a Multinational Food Chain based in
USA wanting to set up its chains in a country like India? (10 Marks)
3. As an international HR consultant, you are approached by an MNC for an advice on
HRM issues in different regions. With respect to this, write on following.
a) HRM issues in North America (5 Marks)
b) HRM issues in Asia (5 Marks)
Course: Business Communication and Etiquette
Q 1) What are the major blunders that you have seen speakers commit while addressing an
audience? As a proficient public speaker, what advice would you like to share with these
speakers to improve their delivery? (10 Marks)
Q 2) Under what circumstances, would you recommend your team to employ surveys,
interviews and focus groups. Which medium have you used the most to gather information
in your career and why? (10 Marks)
Q 3). Shreyansh was heading the team meeting at ABC Corporation. He seemed to have left
home in a hurry for his appearance. He seemed stressed and his voice was shaky too. He
did not seem to be in the best of his element which was unlike his usual confident self. His
team which is always very attentive could not focus on the point that he was making
despite their best efforts.
a) Which aspect is most important according to you – sound, appearance or body language?
b) In what ways can non-verbal communication complement verbal communication?
Course: Organisational Behaviour
1. Rajesh works as a Manager-(Employee relations & wellbeing) in a leading organisation.
He deals with all the behavioral issues in the workplace. Varun his colleague in marketing
department always mocks at him saying that with the kind of profile he has in which he
needs to look after the organisational behaviour overall does not call for much work. He
also tells him (Rajesh) that marketing department has to face a lot of challenges which
people from his domain cannot fathom. Rajesh then smirks and lists down all the
challenges to Varun. What all challenges could Rajesh face in terms of organisational
behaviour? Discuss (10 Marks)
2. Consider any leader of your choice and discuss his traits as a leader with the help of any
one leadership theory. (10 Marks)
3. Rohit works as a designer in a décor company but since past few months he is not happy
with the kind of work he has been doing. He wants to go back to fashion industry from
where he originally hails. He is really not able to concentrate in his current work and it
shows in his behaviour as he snaps at people at the drop of a hat. He is thinking of
consulting his colleague and best friend Ajit in order to resolve this kind of behaviour.
Keeping this scenario in mind, explain:
a. What kind of conflict Rohit is facing here? Explain. (5 Marks)
b. What can Ajit suggest Rohit for resolving such conflict? Discuss
Course: Management Theory and Practice
Q1. Shyam’s spare parts business was doing very well. He was looking to expand into Asian
countries like Japan and South Korea. Both these countries have great management
practices and culture. As his close confidant he connected with you, he believed that
management functions are not universal; they differ from types of company and country to
country. What advise will you give him? Explain with reasons. (10 Marks)
Q2. The head of Sales for XYZ has just joined the company. He comes from a large
organization and has a tendency to compare the existing processes and culture to the
previous company. He is a senior resource and this behavior was beginning to impact the
morale of the sales team negatively You being the head of HR of the company felt the need
to have a counseling session with him in an attempt to explain that corporate culture is
unique to every organization. Discuss this with him by giving at least 2 examples (10
Q3a. Snap Deal is currently undergoing crises. The owners Rohit Bansal & Kunal Bahl met
Mr Ajay Singh (the Co-Founder of Spice Jet), to understand how he turned around Spicejet
from an almost certain closure. You are part of Ajay’s team, Ajay has explained to them the
importance of having an organization structure that responds to the market situation. As
an expert in organization structure Ajay asks them to meet you and understand this better.
Explain this with examples (5 Marks)
Q3b. Your CEO has called you and asked you to ensure that the new joiners in the company
are well introduced to Effective Communication skills. You have a 30 min time slot to do it
for the current batch. What aspects will you explain to the new joiners
Course: Information System for Mangers
Q 1. A company designs and manufactures modular microwave communication systems
and exports them to the USA, Europe, and Mainland China. On the one hand, the existing
system limited the company’s operating efficiency, caused much duplication of effort, and
confused the business processes. On the other hand, the sales cycle of export and the need
to maintain good customer service in the highly dynamic business environment put
increasingly heavy pressure on the company. In order to maintain its competitiveness, the
top management announced the launch of a series of projects including the adoption of an
ERP system and the re-engineering of the complex business process to enhance the
effectiveness of its global logistics and provide quick responses to customer demands. You
have been appointed as a consultant to this company. How will you try to ensure smooth
implementation of such an ERP software and what criteria will you keep in mind during the
selection of the ERP vendor for this company? (10 Marks)
Q 2. The use of information technology (IT) is considered a prerequisite for the effective
control of today's complex supply chains. With the help of an example, explain how a
company like Apple or Mc Donald’s manages its global supply chain with the help of
Information systems. (10 Marks)
Q 3. a. Retailer’s build long lasting relationship with their customers to ensure repeat store
visits, brand loyalty and ultimately sales conversions. With an example from the retail
sector, explain how information systems play an important role in managing your
customers. (5 Marks)
b. Data mining is the process of extracting maximum information from a data set and
converting it into meaningful observation for further application. With the help of an
example, explain how data mining is used by a bank to its benefit.
Course: Business Economics
1. Analyse various factors influencing the demand for a commodity. Which of these factors
will particularly influence demand for the following commodities? Why? a) Ice-cream b)
Sugar c) Pen d) Designer Jean (10 Marks)
2. What do you mean by Monopolistic competition as a common type of market? Discuss
two important features of monopolistically competitive market – product differentiation
and selling cost by taking real world cases. Also discuss how these two features have an
influence over the demand for products under monopolistic competition. (10 Marks)
3. Read the paragraph below and answer the question given at the end of the paragraph.
a. According to a study of a rental market for VCDs, the price elasticity of demand for VCDs
rental is 0.7. It means, 10% increase in the price of rentals, leads to 7% fall in the demand.
This further means, the demand for VCD’s on rental is price inelastic. Mr. Jagjit, who is in
the business of VCD rentals, increases the rentals by 25% on the basis of the information
made available by the study, with expectation of raising the revenue. But contrary to his
expectation, his revenue in fact has decreased. What is the mystery? (5 Marks)
b. Business cartels are the unique feature of oligopoly. Explain the nature and working of
cartels with the help of an example of OPEC as an international cartel.
Course: Corporate Social Responsibility
M/s Ujala deals with manufacturing and selling of Consumer Durables in the Indian Market.
The largest selling items for company are TV, Washing Machine, Refrigerators, Tablets and
Mobile Phones. The company is well known for exchange offers. The company has been
positively involved into recycling of old products and also has a brand that sells
refurbished products. The company board has keen interest towards free digital education
for the poor.
The company has appointed you as the Social Responsibility Head. Your task will be to
manage all the CSR activities of this organisation.
Q1. You have been asked to identify all the stakeholders and list down the responsibility of
an organisation towards each stakeholder. (10 Marks)
Q2. Identify any five CSR activities for M/s Ujala that will be helpful to the society and is in
line with current business operations. Explain each activity in detail with reason. (10
Q3. Relate the given below theories of CSR with M/s Ujala. How will you apply the
learning’s from these theories in your organisation?
a) Social Contract Theory (5 Marks)
b) Gandhiji’s Trusteeship Theory
Q1. Assume that you are the Quality Head in a Pharmaceuticals manufacturing company.
Your CEO has just asked you to prepare a report on TQM implementation in the company.
Use the eight building blocks of TQM to prepare your report. (10 Marks)
Q2. Imagine that you are a Senior Production Planning and Control (PPC) Manager in Tata
Steel and you are invited to “NMIMS Global Access School for Continuing Education” to
share your knowledge in PPC. How/what are you going to explain as the role of PPC in any
manufacturing company? (10 Marks)
Q3. Assume that you are the Production Head in an Automobile manufacturing company.
Discuss how you are going to explain the following to the new recruits in the Production
a) Different types of inventory and different type of inventory costs. (5 Marks)
b) Different inventory models. (5 Marks)
Q1. Explain in detail the physical distribution activities of any automobile company such as
Tata Motors, Royal Enfield or Chevrolet. (10 Marks)
Q2. All businesses, especially those in logistics need to think carefully about the way they
manage their inventory due to increased competition, shrinking margins and rising costs.
Efficient warehouse operations lead to less stock being parked, less time being spent by the
staff in picking, locating and preparing items for timely delivery of the orders to the clients.
Give a suitable example of an organization that helps illustrate how warehouse
management system helps in improving the operations of an organization? (10 Marks)
Q 3. a. Give an example to explain how an organization practices ‘Green Logistics’. (5
Q 3. b. At a manufacturer who produces CD’s, the Demand is reasonably constant
throughout the year, and last year the company sold 2,000 units of this product. It
estimates the costs of placing an order at around Rs.25 each time an order is placed, and
calculates that the annual cost of holding inventory is 20 per cent of purchase cost. The
company purchases the material for the CD’s at Rs.60 per unit. Calculate the EOQ to
determine how much the company should order at a time. (5 Marks)
Enterprise resource planning
Q1. Enlist the modules that are available in an ERP package. Elaborate on any three
modules which can be used by fast food restaurants. (E.g. McDonald’s, KFC) (10 Marks)
Q2. Founded in 2000, BVC Resorts manages four time-honored resorts with outstanding
recreational amenities. They are Blu Resort Temple Bay (Mamallapuram, TN), BVC Cecil
(Shimla, HP), Vednata Spa Resorts (Rishikesh, Uttrakhand), and Park View (Goa). BVC
Resorts have served as hideaways for Bollywood legends, inspirational retreats, captains of
industry, and have hosted dinners for heads of state. BVC Management provides hands-on
leadership and counsel in all facets of resort operations, with a relentless focus on service
and bottom line efficiency. It’s a successful balance. BVC properties consistently receive
high marks from guests, volumes of positive consumer press, and industry-leading margins
and returns on owner investments. The aim of BVC Resorts is to make sure that their
customers have the same experience across different properties. The company is looking
for an ERP software that would help them with creating a unique experience for the
customers, reporting, forecasting, consolidations, balance sheet account reconciliations,
and various ad hoc reports. The monthly forecasts are especially important for hospitality
companies in today’s economy, where consumer demand changes as quickly as gas prices
and airline rates, and they are essential to setting room rates, marketing special offers, and
maintaining margins across the fiscal year. The company continues to grow, adding prime
resorts to its portfolio. What are the few factors that BVC Resorts must consider while
selecting a vendor for their ERP implementation? (10 Marks)
Q3. a. With the help of an example of any organization in the ecommerce industry, discuss
how ERP logistics package is used. (5 Marks)
Q3. b. Compare ERP and SCM with an example of a sports bat manufacturing company. (5
Customer Relationship Management
Q1. In the wake of a major drop in Sales for Volkswagen post the cheating conspiracy,
consultants are suggesting them to go for CRM in order to boost their sales. But they are
skeptical about the same and don’t know how will it help them. Can you guide them on the
same (10 Marks)
Q2. Indian Hotels Ltd. wants to set up CRM across their properties in India. But seeing the
failure of the same at Courtyard by Marriot are now worried about the same happening
with them too. Another of their worries is not knowing the precautions to be kept in mind
while setting up one and how can they reap maximum benefits from it. Can you help them
on the same (10 Marks)
Q3. Read and Analyze the below given case and answer the questions at the end of it
Traditional ‘low price’ and ‘reliable service’ mechanics are no longer as effective at driving
customer loyalty as they used to be, and organisations that stick to traditional approaches
and don’t explore the new drivers influencing loyalty risk draining profitability and
pushing customers away, a new study by consulting firm Accenture Strategy said. “It’s time
for organisations to take a fresh look at loyalty… they are wasting billions every year on
customer loyalty programmes that don’t create impact like they used to,” according to the
study. With millions of loyalty points sitting dormant and 85% Indian consumers retracting
loyalty at profit-crushing rates, organisations must pay attention to new factors driving
customer loyalty in the digital age or risk losing customers for good, Accenture said. The
report, called ‘Seeing beyond the loyalty illusion’, gauges the experiences and attitudes of
25,426 consumers around the world, including 562 Indian consumers, about their loyalty
relationship with brands and organisations. According to Accenture, the report found that
86% Indian consumers have switched providers over the past year, while 43% confirmed
that their expectations from brand loyalty have ‘completely changed’ Accenture India said:
“New ‘languages of loyalty have emerged, driven by brands experimenting with creative
digital experiences, which have changed the dynamics of customer loyalty today.” Among
Indian consumers, 33% have a negative or non-existent reaction when brands try to earn
their loyalty, while a 25% think brands should do everything possible to earn their loyalty,
the study adds.
a. Based on the results of this study, according to you why firms are not able to sustain
customers in spite of spending billions? (5 Marks)
b. What should they do in order to satisfy and maintain loyal customers? (5 Marks)
Q1. Assume that your company is planning to construct a chemical factory in Navi Mumbai.
Who are the key stakeholders? Why stakeholder analysis is important as a precondition of
the decision whether or not to follow through with such a plan? As a Project manager how
are going to negotiate with different stakeholders in the project? (10 Marks)
Q2. Construct a WBS (Work break-down structure) for a project in which you plan an event
in your office/organization. (10 Marks)
Q3. All projects encounter some risk. New and unique projects have more unknowns and
therefore more risks. A project manager needs to use an appropriate level of detail in risk
planning enough to plan for all major and minor risks. solution by distpub.com
a) Assume yourself to be a project manager of a company involved in “new products
development projects”, how are you going to do the risk planning to identify potential
problems that could cause trouble for your project? (5 Marks)
b) What all methods will you use to assess the identified risks? (5 Marks)
Public Relations Theory & Practice
1. Design a CRM strategy for any Service industry brand of your own choice.
2. A leading brand of departmental stores (Organized Retail Sector) intends to create a
buzz in the market through Social Media. List down with justifications the choice of Social
3. Maruti has launched the latest addition to its Nexa lineup – the Ignis with prices ranging
between 4.59 lakhs & 7.80 lakhs (ex-showroom, Delhi). The Ignis is available in four
variants – Sigma, Delta, Zeta & Alpha.
The Maruti Ignis goes up primarily against the Mahindra KUV 100, Hyundai Grand i10, & its
own sibling – The Maruti Suzuki Swift.
(a) Prepare a Strategic communication Plan focusing on creating a strong awareness.
(b) If Maruti Ignis intends to focus on Sponsorships, which events/programs shall it
1. In your view, is content analysis limited to media and related fields or can it be applied to
other fields of study as well? Justify your views with examples.
2. Amongst the various functions of mass media which one fulfills your needs the best.
Provide valid reasons for your preference.
3. “Mushrooming of satellite—based transnational TV in recent years is a cause for concern
as well as hope.”
a) What is your interpretation of the above statement?
b) If you were to compare new technologies, what would be your parameters of
Written and Oral Communication
1. Mrs. Damle is a double Ph.D. in Physics and Statistics. She has been teaching for 12 years
in one of the top colleges. Due to the reputation of the college, they usually get the very best
of students who are also offered the best facilities in the campus. Mrs. Damle is considered
to be a quiet yet focused professor in the college. While, she is a master in her subjects and
related administrative tasks, she does not get a very good feedback from the students every
year. The management attributes this communication gap to students’ listening barrier. In
relation with this case, discuss various barriers to listening. Which barrier is most aptly
applied to this case in your opinion? Discuss in detail.
2. Mr. Ahuja wanted to sell his house, as he was moving to another city. The valuation
expert told him that he could get anything between 1crore and 1.10 crores for his house. He
also added that if Mr. Ahuja waits for 2 months, the prices might go up. However, Mr. Ahuja
must join his new job by next month and hence, cannot wait. At the same time Mihir is
looking to buy a house since he is getting married after 2 months. He has his savings and
his new promotion allows him a budget of 800, 0000 for a new house. If he adds some
home loan, he can stretch his budget a bit too. Mihir decides to start his talks for Mr.
Ahuja’s house. Keeping in mind a WIN WIN situation for Mr. Ahuja and Mihir, discuss
negotiation process. (Consider the BEST OFFER / BEST PRICE factor).
3. Consider the following Situations: An organization in the field of courier and package
delivery arena has grown from 20 employees to 120 employees in two years.
• An employee is promoted from an executive level to managerial level in
administration department. He handles office boys, delivery boys, packaging staff.
• An employee is recruited from B-school as a Sales Manager, working independently,
handling one geographical area.
• A female employee working as senior executive in customer service
a. What type of communication style will be suitable for each of these employees?
(Assertive, Aggressive, Passive). Explain the characteristics of each style applicable.
b. In your opinion, which style of communication may work in all the three given
Performance Management System
1. Nilesh is employed with Neelkamal Enterprises since the past 2 years as HR Manager.
Neelkamal Enterprises is in the plastics industry and the company has grown from 200
employees to 1000 employees over the past 5 years. As the company business is expanding
Nilesh’s team size has increased from 1 to 7 subordinates. Nilesh has been playing a crucial
role in creating a performance feedback and review culture in the company. The annual
appraisal is due. Nilesh would like coach all managers in avoiding errors in appraisals. How
will you propose to guide Nilesh in handling the appraisal and overcoming errors in
2. Omkar is the General Manager - Marketing at Arihant Manufacturing Ltd. He leads a team
of 15 team leaders who report to him directly. While each region has its challenges, there
are two team leaders Rohan and Akshay who are constantly at logger heads and keep
having conflicts. Omkar has now decided that he needs to have a performance-related
coaching conversation with both Rohan and Akshay. What steps should Omkar take to
ensure that the coaching conversation is meaningful and achieves a successful outcome.
3. Green Recycling Solutions Ltd is a medium scale company involved in all kinds of
recycling solutions. The company started as a start-up 3 years ago. The company has
ambitious growth plans and has now understood the importance of Performance
Management and HR.
a. What are the challenges that can crop up in implementing the Performance. Management
process at Green Recycling Solutions Ltd?
b. What proactive steps should the HR take to overcome pitfalls in the Performance
Organisational Theory, Structure and Design
1. Take any organisation of your choice which is not given in your text book and discuss its
vision, mission and Objectives. You can take reference from web but should not copy
2. Ritu is the HR manager in a software company, she looks after the needs and concerns of
the expatriates and is responsible for work place diversity. Recently she has been hearing a
lot of concerns raised by them in terms of not-able to adjust to new place, discrimination
etc. List down other barriers which are faced in creating and managing organisational
3. Karoye is a multinational company dealing with FMCG. Recently in their India location
the national head left the organisation. Now they are planning to fill the vacancy by
transferring Mr. Takayuki who is the head of their Japan location to India. Many top
executives did not agree to this move and not supported Mr. Takayuki in his work. He is
finding it difficult to implement his decisions. Based on the case discuss:
a. Sources of resistance in karoye right now.
b. Linking with any one the change management model how Mr. Takayuki implement
change in karoye?
1. A famous European Car Manufacturer wants to enter the Indian Market but is confused
whether it’s a good sector for them to enter or not. They want to analyze the Indian
Automobile Market using Porter’s 5 Forces Model. Can you help them with the same?
2. AliBaba.com now wants to enter India full-fledged very soon. For this reason, they want
to first analyze the market before taking such a big step. Can you help them by conducting a
PESTEL Analysis of the Indian Market for them?
3. a PVR now plans to take its PVR Talkies model to more small towns and tier III cities. But
it is confused about the pricing strategy to follow. Can you guide them about the same?
3. b. With JIO now planning to charge its subscribers from 1st April’2017, they feel that
they should analyze their current status before planning their strategies ahead. Can you
help them conduct a SWOT analysis for the same?
1. “Sampling is usually preferable over a census method of conducting research”. Give your
views on this statement by giving supporting reasons for your views. Also discuss the same
with reference to the various sampling methods employed by Research firms to conduct
any Research/ Survey.
2. “Organisations have to frequently conduct Brand Equity Researches to enhance brand
value”. Discuss this concept of Brand Equity Research with an emphasis of Sales Promotion,
giving a relevant example where a Sales Promotion program has boosted a Brand’s
3. A leading Men’s Clothes wear brand wants to study the youth in a leading metro city to
find out their clothing taste and preferences. The result would be used to strategize a
communication strategy by finding out demographic and psychographic profile of the
a. Design the objective of research & Design the questionnaire for the research.
b. In the above case, how will you collect primary & secondary Data, briefly discussing the
various options that you have decided for data collection?
Marketing of Financial Services
1. Design a Financial Literacy program for a financial services company of your choice.
2. Structure a better alternative to the Child Plans offered by Life Insurance companies.
Please ensure the alternative suggested covers both a life insurance plan as well as an
3. You are a Financial Planner. Your client Mr. Advani aged 40 years, married, with 2
children requires your help to make some investment decisions. (You can make any
assumptions to further build up your case.)
a. Suggest a Mutual Fund investment option to your client where the portfolio gets
periodically rebalanced between equity and debt. Discuss the advantages of such
a Mutual Fund.
b. Your client is looking for a medium risk investment avenue. Would you suggest trading
in derivative instruments of large cap companies or investing in a Mutual Fund SIP of a
diversified equity fund? Explain the benefits of your recommended option.
Manpower Planning, Recruitment and Selection
1. Mr. Bose is a businessman operating in textile industry, he has a son Sukanta. He wants
to ensure that Sukanta is suitable to fill his vacant position in future. He finds potential in
his son but wants to make sure to empower Sukanta before he (Mr. Bose) retires from his
position which is five years from now. As a HR manager you need to give Mr. Bose the
objectives and the benefits of succession planning.
2. Shweta is a science graduate and is very confused regarding her career choice. She has
been told about some good options in science field in regards of higher education which
she can pursue. She is not very convinced about this so she goes to the career advisor. She
explains Shweta that right now it is the exploratory phase of her career stage, which is
considered to be the most vital with respect to an individual’s career choice. Now, Shweta
is very keen to know the details about all the stages of one’s career. Keeping in view
Shweta’s query discuss all the stages of career and with special reference to exploratory
3. Ayurvedic solutions is an organisation dealing with personal care products. Recently
they have hired Navya as their HR manager. On joining Navya understands that till date the
organisation did not have any demand and supply forecasting methods in place. Due to this
practice the estimates have never been right which shows that some departments have
excess of manpower whereas some are having vacant positions. Navya proposes the
management to use demand and forecasting techniques to have some clarity about the
manpower needs. Based on this discuss
a. Two demand forecasting techniques suitable for the organization.
b. Two supply forecasting technique which Ayurvedic solutions should incorporate.
Introduction to Retail
1. How will you differentiate between a customer, a visitor and a consumer? How can loyal
customers help a store to become competitive? Cite this from your own experience?
2. Why is managing a store a complex activity? Elaborate. Discuss some of the activities that
take place during trading hours.
3. Case Study
French car makers entry level car skids on volume
The French car, one of the most successful small cars in recent years and the growth engine
for French carmaker Famous in France, appears to be losing speed, at least in volumes. The
numbers sold by the company (to dealers) hit an eight-month low at 6,924 units in January
after peaking to 10,719 units in August 2016. Volumes have been less than 8,800 for three
consecutive months since November. Launched in September 2015, the unconventional
sports utility vehicle-styled entry segment aggressively priced car shot to success,
attracting thousands of buyers instantly. A consequent waiting period, running into several
months, prompted the company to ramp up production. Eyeing more market share, The
French car maker also decided to expand its sales and service network. Seen as a challenger
to the Japanese entry-level vehicle Which is the basic car (the most sold car in the country),
The French car started figuring among the top 10 most sold domestic passenger vehicles
since June last year. However, the rank slipped from fifth in June to ninth in December and
it did not figure in the list last month when 6,924 units were sold. The French car maker,
however, says that their car numbers are growing according to plan. “In India Q4 sales are
impacted by seasonal trends wherein sales tend to dry. The same can be seen in the mini
segment. We have communicated our targets or their car between 8,000 to 10,000 units
per month and we are on track with this” said a spokesperson. After hitting a high of
10,000 units around August-September, the number looks under pressure since November.
Pace of new bookings are also subdued unlike in the initial few months. The company last
announced in July 2016 bookings has hit 150,000 units. There was no update since then.
The basic Japanese entry car made by the Japanese company in India which is most sold
small car, has seen gradual pick up of volumes and 22,000 units were sold in January. The
spokesperson did not give any reason for the decline in January volumes but said while the
mini car industry grew 15.1 per cent in January 2017, for the French car, the growth was
15.7 per cent. “So clearly, we are above the industry trend.” The company said February
volumes were good and it was confident of retaining the volume levels hit in Q1 of calendar
year 2016.The small car market, dominated by Japanese car, has seen another entrant,
Entry car from Indian manufacturer. The Indian car manufactures by the well known
Indian conglomerate clocks an average monthly volume of 4,600 units. An analyst said that
some impact on the French car might have come from the entry of that new car from Indian
manufacturer (launched in April last year). “Both the French car and the Indian car appeal
to the same set of buyers.” He said.
The French car begins at price of Rs. 2.65 lakh while the Indian car entry level model comes
for Rs. 3.24 lakh.
Data Jun-16Jul-16 Aug-16 Sep-16Oct-16 Nov-16 Dec-16 Jan-17
French Car 9549 9879 10719 10558 9801 7847 8797 6924
Japanese Car 15750 19844 20919 27750 18854 23320 17351 22998
a. Looking at the stastics in the chart how will you plan to boost up the sales of the “French
car” in the competition that is coming from Japanese and Indian car manufacturer? What is
your strategy to retain and grow your market share?
b. What kind of sales promotion activities would you do to increase the sales of the “French
Car”? What should The French car manufacturer do to differentiate their car showrooms
from their competitors?
1. Critically evaluate the importance given to packaging in International Marketing?
Illustrate your answer with 2-3 examples.
2. “Market Research is an important tool in International Marketing, which is often ignored
during expansion plan”. Do you agree/disagree with the statement and why?
3. The challenges in International Marketing are increasing with restriction imposed thru
artificial barriers. How as an Export manager, you will handle the following conditions:
a. If Anti-Dumping duties are imposed on your product.
b. If subsidies are provided to the domestic manufacturer.
International Logistics & Supply Chain Management
1. Explain how Logistic & Supply Chain management is different in Retail and Online
Shopping sector. Explain your answer with 2/3 examples.
2. Recently USA and other developed Countries has started protecting their own markets.
Explain with example how developing countries will have to respond to it and how it will
impact our Logistic and Supply Chain Management?
3. Your company is manufacturing Auto parts and have factories/units in Northern India.
As an expansion plan, your company now wants to expand in Southern Indian market.
What will be the challenges in Logistic and Supply Chain Management in the below given
a. If supplies of auto parts are done from North Indian Factories/Units only?
b. If whole sellers & retailers are developed and established in this market?
1. 8th November, 2016 is considered as very important day for Indian Economy. What
happened on that day? What were the impacts of that incident on USD: INR value?
2. There are many Indian Companies listed in international stock market rather than Indian
stock market. What are the advantages and disadvantages of listing in International stock
market? Explain the procedure for the same.
3. CASE STUDY
India's foreign exchange reserves went up $1.3 bn to touch $ 367.2bn as of the week ended
August 19 said the Reserve Bank of India in its weekly statistical report. According to
market sources after two weeks of remaining flat the reserves went up supported by strong
capital inflow which has given the chance to RBI to mop up more dollars to prepare for the
FCNR(B) outflows that are expected to begin next month.India's forex reserves have been
steadily climbing up to a record high, only with occassional hiccups in the event of
international issues like Brexit, impending Fed rate hike and even uncertainty in the
Chinese economy. The stability of the Indian markets have also caused net inflows to the
tune of Rs 5397 crore in the month of August thereby taking the total inflow into Indian
equities and debt markets to Rs 32,452 crore this year shows data released by NSDL.
Source: The Economic Times, Aug 26, 2016
a. What is the meaning of BREXIT? What is the relation between India’s foreign exchange
b. Why most of the investors prefer to invest in Indian Market? Explain with the help of
1. “Many artificial trade barriers has been created by developed countries in doing
International Business with developing countries? Do you agree/disagree with the
statement? Give 2-3 Examples to illustrate your answer.
2. Auto Industry is growing rapidly in African Continent. As the Global Head, of an Indian
Auto Tool Kit manufacturing company, which countries will you choose for International
Business and why?
3. Exchange Rate of various currency effect the International Business in long run.
On the basis of this critically examine the following scenarios:
a. If you are Exporting to developed countries with strong currency?
b. If you are Importing from developed Country with strong currency.
International Banking & Foreign Exchange Management
1. What are the difference between domestic bank and international bank? How the scope
of international banking improve after 1991 LPG policy?
2. Why government of India changed FERA ACT to FEMA ACT? What are the difference
between FERA ACT and FEMA ACT?
3. CASE STUDY
MUMBAI: Foreign investors can now buy more shares in HDFC Bank BSE -0.32 % as the
Reserve Bank has removed restrictions imposed on it with immediate effect. The aggregate
foreign shareholding through ADR/GDR/FIIs/FPIs/FDI/NRIs/PIOs in HDFC Bank Ltd. BSE -
0.32 %. have gone below the prescribed limit stipulated under the extant FDI Policy, RBI
said in a notification. "Hence the restrictions placed on the purchase of shares of the above
company are withdrawn with immediate effect," RBI said. FIIs, NRIs and PIOs (Persons of
Indian Origin) can invest in primary and secondary capital markets in India through
portfolio investment scheme (PIS). RBI monitors the ceilings on FII/NRI/PIO investments
in Indian companies on a daily basis and has fixed the cut-off points two percentage points
below the actual ceiling
Source: The Economic Times.
a. What are the difference between FII and FDI? What are the impacts of investment in
Indian Bank Shares by NRIs.
b. What is the role of RBI in monitoring investments in securities by PIO? Which are the
other regulatory bodies’ involved in FIIs investments, explain their role?
Financial Institutions and Market
Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is languishing
for more than a year. As a CFO of the Company you are required to make presentation to
the Board of the Company on various anomalies/ events that have impact on stock price
movements? Also explain in brief the EMH concept.
Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200 Crores.
The Company has decided to go public to fund the future CAPEX plan. The Company is
looking to raise about Rs. 500 Crores. As a CFO, discuss the process and method of listing of
the shares in the stock market.
Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of Rs.
700 Crores. The Company is expecting inflow of US$ 5 million in the month of April 2017.
As a CFO you have to guide the management to hedge the financial exchange risk. Explain
various hedging techniques.
(b) Indian financial system and financial market are witnessing a fast paced liberalization
over past few decades. In light of these changes, as a CEO of a new E- commerce Start up,
briefly explain various financial services/ payment options that you can offer to all your
Decision Analysis & Modeling
1. “Executives at all levels in business come across the problems of making decisions in
their day-to-day activities.” In your opinion to what extent quantitative techniques are
helpful to managers in decision making, comment with examples.
2. A firm manufactures three products Product 1, Product 2, and Product 3. It uses two
types of raw materials RM 1 and RM 2. Currently 4000 units of RM 1 and 5000 units of RM
2 are available in the plant. The raw material requirement for each product is given below:
Raw Material Requirement per unit of product
Product 1 Product 2 Product 3
RM 1 2 1 4
RM 2 3 1 1
The time taken by a laborer to manufacture each unit of Product 1 is twice as that of
Product 2 and three time that of Product 3. The entire labor force together can produce
2500 units. The minimum demand of the three products in the market is 500, 600, 550
units respectively. The ratio of number of units produced must be equal to 2:3:5. Assume
that the profit per unit of Product 1, Product 2 and Product 3 are INR 20, 30 and 40
respectively. Formulate the problem into a linear programing problem (LPP) to solve for
maximizing the profit.
3. Raj electronics is a leading electronics component supplier to different manufacturing
companies across the country. Its projects typically have a short life as it introduces new
components periodically. Consider yourself as a financial analyst in the company and you
are assigned to identify the best new project out of three projects A, B and C selected by the
executive committee. The expected net cash flow of the three projects are as follows:
Year Project A Project B Project C
0 (Initial Investment) (50000) (50000) (50000)
1 25000 10000 15000
2 20000 20000 25000
3 15000 30000 20000
Evaluate the projects. You can assume the firm’s cost of capital to be 11 per cent over the
a) Calculate the payback and discounted payback period for each of the project? Based on
your finding which project you are going to recommend.
b) Calculate the internal rate of return (IRR) for Project A, B, C. Out of the three projects
which one is giving the best IRR.
Cost and Management Accounting
Massachusetts Mutual Life Insurance Company has high Labour Turnover ratio. Labour
Turnover is costly, lowers productivity, morale of employee and tends to get worse if not
dealt with. Discuss any five factors that can be controlled by the management so as to have
the least of Labour Turnover.
Thhakar Supplies Ltd is the manufacturer and supplier of protein powder. The company
wants to start up with the manufacturing of the tin cans needed to supply the powder
instead of buying it from outside. Discuss the probable reasons, why the company wants to
manufacture the tin cans on its own?
a) Dettol being identified as the leading brand of antiseptics. For promoting its various
products like hand sanitizer, shaving creams, soap etc. the company spends a lot in the
form of selling and distribution expenses. At times, company finds it difficult to control
these costs. Discuss the problems associated with controlling these selling and distribution
b) From the data given below, calculate
Raw material Standard Actual
A 250 units@50 200 units@ 55
• the material price variance,
• the materials usage variance and
• material cost variance
Compensation & Benefits
1. White collared employees in your organization, which is an automobile company, are
protesting against the recent decision of the company to implement ESOPs at the level of
shop floor level. As a response, you are explaining the concept of equity. In this light,
explain the concept of equity.
2. Female employees in your recently set up company are demanding all legal benefits.
Which legal women employee benefits they are entitled to?
3. After the success of group incentive system in your textiles organization, you are now
considering to implement the individual performance pay program. Explain the following
types of the same:
a) Lump sum bonuses
b) Individual spot awards
M/s Day & Night deals with selling LED Lights in the Indian Market. The company has
never done any advertisement in the past. The company is known for the quality products.
The company has launched many innovative lighting solutions for the consumers. The
company is giving 30% discount on products to promote LED Lighting. The company will
give direct competition to SYSKA and other companies in the Indian Market. Mr. Sharma
the head of Marketing and Sales appoints you as a Brand Manager and has given you the
Q1. Prepare at least two Brand logo (Day & Night) for the company so that selection can be
easy. Explain each logo with description about it. Also, identify the three celebrities for the
brand with reason for their selection.
Q2. Explain in detail Kotler’s five level of product for the LED Lights. You can assume the
features for explaining the answer.
Q3. With reference to the above case; a) What are the five brand personality traits and
which one personality trait will best suit the Day & Night Brand? Explain with reason.
b) What will be the Central (Inner) and Peripheral (Outer) Identity for the Day & Night
Advanced Supply Chain Management
1. An organization’s competitive strategy is formulated depending on the customer needs
that it seeks to satisfy through its products and services, relative to its competitors. Study
any Indian or multinational organization and discuss the relationship between its
competitive strategy and supply chain strategy.
2. What would be your suggestions to Government for improving transportation and
logistics in India? Discuss with examples.
3. Supra Motor Limited is an automotive spare parts manufacturing company supplying
parts to two major automobile manufacturers. In the year 2015 when Mr. Barath took over
as its managing director its cost of goods sold was Rs.240 crores and the company was in
very bad shape with a huge accumulated losses. After an in-depth study Mr. Barath realized
that the organization was not adopting different processes and technologies for aligning
the capabilities of its supply chain with its business strategies. Supra had a huge average
inventory (Rs.60 crores) and Mr. Barath estimated the cost of capital as 10%, storage cost
was 7% and risk cost was 6% per unit per annum of inventory. He quickly put together a
team to examine different supply chain drivers and utilize them appropriately. By 2017,
though the annual cost of goods sold value did not change, through various improvements
measures and initiatives, the team could increase the inventory turnover by 4 times the
2015 value. The MD congratulated the team for the substantial savings in inventory cost
achieved and wanted them to continue working to improve performance of supply chain.
3 a Calculate the savings achieved by Supra by its various improvement and other
3 b Discuss the different performance metrics Barath can use for measuring the
performance of Supra’s supply chain.
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