1. Search Engine Optimization
(SEO)
by

2. Who We Are
Solutel delivers IT Business Management Consulting & Software Development Services for Global 1000
companies by solving complex business challenges with break through technical innovations. Solutel specializes
in Branding, Web Design & Development, E Commerce Solutions, Digital Marketing, Cloud Enablement,
Business Applications/Management Systems, ERP & Software Development. Our continued rapid growth is a
testament to the growth our clients experience every day. Building on more than 7 years of experience, we add
real value to global organizations through domain expertise plus solutions with proven success in the field and
world-class service. It’s how we help you “Experience Growth” - See more at: http://www.solutel.sa/about-solutel.
html

3. SEO Objectives
• To make your website easily findable over the web
• To increase the visibility
• To get more traffic (visitors) to the website
• To scale up the number of footfall

4. Introduction
• Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding
a few tags that contain your important keywords. It is an art and a science, because it is applying
creative techniques to an in- depth study of the search engines and directories.
• We are committed to meeting SEO needs of your website and proposes a campaign plan. Our goal
will be to meet your SEO outsourcing needs thoroughly and professionally.
• Included within this proposal is a detailed Scope of Work outlining specific proposed activities and
fees for your review. The Scope of Work will include site optimization and allied web promotion &
development activities, SE- friendly content writing and submission and tracking to over all major
and support Search Engines and Directories

5. SEO Program Specification
Our SEO Program is designed to address search engine algorithms of all main search engines. The
scope of the SEO Program is customized according to the needs of the website, the target audience it
addresses and the online competition associated with it.
The SEO process is divided into the following 6 Stages
• Stage I - Evaluation & Planning
• Stage II - Execution
• Stage III - SEO Implementation
• Stage IV– Completion
• Stage V – Off-page optimization
• Stage VI – Monitoring

6. STAGE -I Evaluation & Planning Phase
Process Deliverables
Current site stats recording (Link Popularity, PR etc) Report
Search Engine Friendliness Analysis Report
Keyword Research Report( for feedback)
Keyword selection (based on your feedback) Report
Keyword finalization (based on your selection) E-mail
Pre-optimization Search Engine rank recording Report
Content writing recommendations Report
Selection of Web Pages for optimization Report
Note : Keyword research will be carried out on the basis of data gathered from Google Adwords and the Competitor analysis

7. STAGE -II Execution Phase:
Process Deliverables
Optimization data creation (to be used later in SEO implementation) Excel Sheet Report
SEO rule recommendation Excel Sheet Report
Note: The Optimization data creation will contain complete details of the on-page optimization that is to be carried out on the
Web Pages short listed for SEO. This includes Title Tag, Meta Tags, Content optimization, Image Alt-Text, File/Directory name
optimization, Title Attributes etc.
This phase will include creation of customized 404 error page

8. STAGE III SEO Implementation Phase:
Process Deliverables
SEO Implementation execution for the entire site Checklist
Quality Check (QC) Checklist
Changes if any Checklist
Note: The Optimization data creation will contain complete details of the on-page optimization that is to be carried out on the
Web Pages short listed for SEO. This includes Title Tag, Meta Tags, Content optimization, Image Alt-Text, File/Directory name
optimization, Title Attributes etc.
This phase will include creation of customized 404 error page

9. STAGE IV – On page SEO Completion Phase:
Process Deliverables
Final site re-submissions to free search engines Report
Completion Report Report
STAGE V – Off Page Optimization
Process Deliverables
XML Sitemap Submission Report
Manual Web Directory Submissions Report
Social Bookmarks Report
Forum Profile Links Report
Article Creation Report
Article Submission Report
Blog Post Creation Report
Blog RSS Feed Submission Report
Link building Report

10. STAGE VI SEO Monitoring Process
Process Deliverables
Rank monitoring Report Report
Traffic report analysis Report
Further on page recommendations Report

11. When can you see Rankings?
Organic or Natural Search Engine rankings are achieved due to a combination of both On-Page optimization
(SEO) and Off-Page Optimization (Link Building). Realistically, you can expect to see results for some keywords
starting 4-6 weeks after the final submission. Rankings usually stabilize after about three months after the
implementation phase. However, your traffic rises continuously since more and more search engines index more
and more optimized pages of your website.

12. Guarantees
• Website will be submitted to the major free search engines and directories, including a few industry- specific
free directories.
• All our suggested keywords will have searches as determined by our tools
• We will include all keywords give by the client in the optimization if client wants post
• keyword research analysis also.
• Unethical SEO techniques will not be used in our SEO.
• None of the SEO techniques used by us will get our clients website banned.
• The SEO techniques used to optimize the site will help make your website Search Engine Crawler Friendly.
• We will not carry out any changes on your website without prior approval.
• We do not give false ranking guarantees.
• It is not possible for any one to guarantee you a particular ranking on any search engine. Google and most
other search engines clearly state this on their website. Check here -
http://www.google.com/webmasters/seo.html.

13. Why we are special?
• We have Team of Experienced Google Certified Digital Marketing Specialists
• Unethical SEO techniques will not be used in our SEO.
• None of the SEO techniques used by us will get our clients website banned.
• We will do all Submissions manually. we don’t use any automated tools for Submissions
• We will follow Google Webmaster Guidelines 100%

14. Any Questions ?
SOLUTEL
Office #205, Rabiah Tower,
Near King Fahd Library (NORTH), Olaya Street, Al Olaya District,
Riyadh, Kingdom of Saudi Arabia.
T: 011-4161679
E: info@solutel.sa, www.solutel.sa

15. Thank You