This document discusses reputation and link building strategies in SEO. It notes that reputation is a dominant part of SEO and describes past questionable tactics like over-optimized anchor text that led to Google Penguin updates. It provides advice on diagnosing Penguin issues and engaging in a new link building campaign through relevant sites, quality content, and social engagement. Specific recommendations are given for using tools and strategies on Facebook, Twitter, LinkedIn and Google+ to naturally build audiences and drive traffic.
3. Live
Guest Posting
Content Marketing
Link Wheel
Forum Posting
Blog Commenting
Social Bookmarking
4. April 2012, The worst day for SEO World!
Google Penguin
A Nightmare to every marketer!
5. What Happened? 3.0% website all over the world
got HIT!
Reason
Low Quality links
Over Optimization of Anchor text
Stuffing with Keywords
Penalize for questionable SEO tactics
6.
7. How To Return Traffic
Diagnose the Problem
Identify the Poison Links
Engage in a Link-Removal Campaign
Start a New Link-Building Campaign
Avoid Anchor text over optimization
Hate!! Low quality Backlinks
Oh No!! Hidden links and Hidden texts (Black hat
SEO practice)
Forget! Any other black hat SEO techniques used
8. Link Building? Which Strategy you should follow!
• Creating Link Building Graph
• Love Relevance site OR Relative page
• Expand your Anchor Text quality
• Don’t Use Exact Anchor Text
• Google Like Quality Link Building
• Fresh link Building behavior
• Avoid Unusual Link
• Don’t be speedy
• Make sure of indexing
• Nofollow is important
• Be Social!!
• Say No!!! Black hat and Old Strategy
9. Link Building? Oh Shit, It’s Earning!
Death!!! Old School Link Building
Link from Relevant Traffic or Site
Need High PR Link for Ranking
Grow Activity In Social Network
Try and Get competitor’s Backlink
Link from Content or Post
Active in Community
10. It’s the of era Facebook, mammma!!
Make natural your profile or page
Use attractive and lovely picture
Be friendly and have fun
Play with fans
Run great content
Ask?? Give solution
Be regular
Invite “Build Audience” feature of Facebook Page.
11. Using Twitter? Must have tools!
Use http://friendorfollow.com to know who is
following you back and who don’t.
Use tweepi.com: for bulk follow, unfollow.
Use Hootsuite.
Use Twitteradder.
Use search.twitter.com to find Keywords.
Use # “Hash” tag in your keyword.
12. The Secrets
More than 500 global monthly searches.
Have 3 words or more in your chosen keyword phrase.
Your Title Needs to be Optimized.
Keywords In Your Tags.
Manage Likes & Comments.
Use vagex.com & u2bviews.com
13. Linkedin, Google Plus?
Build your right profile
Increase audience
Join Community or Group
Passing huge time
Use ethical way