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Why Most Surveys Suck – But Yours Don't Have To: Part One
1.
Success is possible!
Start with clear goals to avoid failure. Why Most Surveys Suck – But Yours Don’t Have To: Part I by Lauren Franco
2.
You’ve decided that
you’ve got a need a survey can fill. But exactly what does that survey need to accomplish?
3.
Surveys don’t just
happen – at least, they shouldn’t. Planning a successful survey takes thoughtful preparation, execution, and follow through.
4.
Sound like a
lot? We can help.
5.
Begin with the
end in mind, says author Stephen Covey. Beyond advice for only Highly Effective People, this advice suits survey development.
6.
Think about the
end – You’re not just trying to be done, but to reach some kind of understanding, right? Otherwise, what’s the point?
7.
What is your
point? If your goal is “obtain data” or “run the numbers”, you haven’t put in the work.
8.
“Data-driven decisions” is just
jargon when it’s an empty idea. You might as well shift paradigms or build synergy…
9.
Worse: If you’re just
running a survey to check a box, that’s not compliance. That’s probably just wasting everyone’s time.
10.
The end goal
of any survey activity should be to strengthen an existing relationship or to start a new relationship.
11.
When you don’t
have a goal beyond collecting data, your survey will fail. Key problems: Trust Deficit Gi-Go-it-is Tunnel Vision
12.
We’ll continue this
series by exploring these failure points – and providing tips for survey success.
13.
SoGoSurvey.com @SoGoSurvey
Download now