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It is the time to save the world “together”. 
Jaehyun Ahn + Seohee Kong 
AMC2031-01 10/12/2014 
Dear. Superheroes
• The success of Superhero movie is an influential 
cultural phenomenon worldwide. 
• The dominant discourse is looking at...
What is symbolized by Superheroes? 
3 
Superhero Movie, influential 
cultural phenomenon worldwide 
Illustration of superm...
Superhero Movie, influential 
cultural phenomenon worldwide 
Superheroes spread worldwide… 
4 
Vote for Spiderman: Indian ...
5 
Superhero Movie, influential 
cultural phenomenon worldwide 
Super pope Graffiti Appears @Vatican 
1. http://washington...
6 
Superhero Movie 
Americanization = Globalization 
1. Dress in “Stars and Stripes”
7 
2. Movie scenes 
Superhero Movie 
Americanization = Globalization
8 
3. Story 
Superhero Movie 
Americanization = Globalization 
Analogy!
9 
4. Fetishism of Consumer 
Superhero Movie 
Americanization = Globalization
Superhero movie 
Moving toward Globalization including Americanization 
Applying Appadurai’s Five Scapes, 
10 
Financescap...
11 
Superhero movie 
Moving toward Globalization including Americanization 
Explicit scenes of Americanization
Superhero movie 
Moving toward Globalization including Americanization 
Heterogenization of Superheroes 
12 
KRRISH: India...
Superhero movie 
Moving toward Globalization including Americanization 
Emergence of new superheroes 
13 
Transformer4 (20...
14 
Superhero movie 
Moving toward Globalization including Americanization 
Changing of the main character 
Terminator2 (1...
15 
CONCLUSION 
 We anticipate that one day, we can confront 
superheroes, not fixed to American 
stereotypes but that is...
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Superhero discourse in Americanization

We think that Superhero movies are not cultural, not ideological, but it is totally cultural. Moreover, it delivers Americanization as if it is Globalization. We analyze this topic on cultural way, and suggest its ideal way.

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Superhero discourse in Americanization

  1. 1. It is the time to save the world “together”. Jaehyun Ahn + Seohee Kong AMC2031-01 10/12/2014 Dear. Superheroes
  2. 2. • The success of Superhero movie is an influential cultural phenomenon worldwide. • The dominant discourse is looking at the phenomenon of globalization as Americanization, a cultural homogenization. • We argue that this situation will gradually change toward globalization including Americanization, a cultural heterogenization. 2 THESIS
  3. 3. What is symbolized by Superheroes? 3 Superhero Movie, influential cultural phenomenon worldwide Illustration of superman, a tribute to real 9/11 heroes By Marvel Comics Funeral of 7-year-old boy in Philadelphia 1. http://www.comicvine.com/forums/gen-discussion-1/what-would-superman-have-done-during-9-11-1501241/ 2. http://www.edweek.org/ew/articles/2014/06/04/33philly_ep.h33.html
  4. 4. Superhero Movie, influential cultural phenomenon worldwide Superheroes spread worldwide… 4 Vote for Spiderman: Indian politician scales buildings as superhero in bid for voters 1. http://www.vancouverdesi.com/news/vote-for-spiderman-indian-man-scales-buildings-as-superhero-in-bid-for-voters-w-video-photos/ 739713/ 2. http://blog.daum.net/landjstyle/3 Wall paining at a Korean pub
  5. 5. 5 Superhero Movie, influential cultural phenomenon worldwide Super pope Graffiti Appears @Vatican 1. http://washington.cbslocal.com/2014/01/29/vatican-tweets-graffiti-of-super-pope/ Man of Steel (2013)
  6. 6. 6 Superhero Movie Americanization = Globalization 1. Dress in “Stars and Stripes”
  7. 7. 7 2. Movie scenes Superhero Movie Americanization = Globalization
  8. 8. 8 3. Story Superhero Movie Americanization = Globalization Analogy!
  9. 9. 9 4. Fetishism of Consumer Superhero Movie Americanization = Globalization
  10. 10. Superhero movie Moving toward Globalization including Americanization Applying Appadurai’s Five Scapes, 10 Financescape Mediascape Ideoscape Ethnoscape Technoscape
  11. 11. 11 Superhero movie Moving toward Globalization including Americanization Explicit scenes of Americanization
  12. 12. Superhero movie Moving toward Globalization including Americanization Heterogenization of Superheroes 12 KRRISH: Indian Batman RA-One: Indian Ironman Application of Appadurai’s ‘Active Agency’ 1. http://www.cla.purdue.edu/English/theory/postmodernism/modules/baudrillardsimulation.html
  13. 13. Superhero movie Moving toward Globalization including Americanization Emergence of new superheroes 13 Transformer4 (2014) Hancock(2012) X-men(2014)
  14. 14. 14 Superhero movie Moving toward Globalization including Americanization Changing of the main character Terminator2 (1991) Terminator5 (2015)
  15. 15. 15 CONCLUSION  We anticipate that one day, we can confront superheroes, not fixed to American stereotypes but that is comopolitan, achieving cultural heterogenization form of globalization.

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