การบรรยายเรื่อง Trends of Smartphone ของ ดร.ธนชาติ นุ่มนนท์ ในงานประกาศผล Samart Innovation Awards 2010 วันที่ 22 ธันวาคม 2553

1. Trends of SmartPhone
Assoc.Prof. Dr. Thanachart Numnonda
Director
Software Park Thailand
22 December 2010

2. Next Major Computing Cycle
Source: Morgan Stanley 2009

3. Source: Morgan Stanley 2010

4. Tablets

5. SmartPhones

6. iNote

7. New Trends
Web 2.0
Web as a Platform
OS/Device independence
Large scale computing
Software as a Service
Cloud Computing
Social Networks

8. Cloud Computing Value Chain
Source: ITRI ASOCIO Summit 2010

9. Mobile Technology

10. Mobile Market Variety

11. History of Smartphone Platform

12. Mobile Platform Market share

13. Mobile Investment Choice

14. General Guidance to
Smartphone Development
Source: Wilfred M. Mworia; Mobile BootCamp 2009
Pick a platform
Learn a bit about the OS in general
– Understand the environment in which your app
will run
– How the OS treats scenarios like multi-tasking
– Could help with things like performance tuning
Get the tools
Learn the APIs
Design is key for consumer apps

15. Mobile App Stores

16. Nokia has most paid apps

17. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon

18. Technology Transfer
Mobile Application Training
– Android
– iOS Programming; short course, Mini-
Master
Cloud Computing Training
– True IDC
– Microsoft Azure
– Google App Engine

19. Mobile Testing Center
Mobile Application Developer community
Handset Testing Center
Partner with TRIDI, NECTEC
Grow applications on Cloud Device

20. Innovation Space
Where does Innovation happen?
Developer corners / mobile office
Grow community / Business
Can be part of the branch
Need seed money at the beginning
Strong Impact to the industry

21. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th