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Software park Thailand presentation For Undergraduate Students

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Presentation for students from the Hat Yai University, visited Software Park Thailand on 27 Oct 2010

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Software park Thailand presentation For Undergraduate Students

  1. 1. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved1 SOFTWARE PARK THAILAND Assoc.Prof. Dr.Thanachart Numnonda 27 October 2010
  2. 2. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved2 : Agenda • IT TRENDS & IT PROFESSIONAL CARRER • SOFTWARE PARK VISION & MISSION • INSIDE SOFTWARE PARK
  3. 3. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved3 IT TRENDS & IT CARRER
  4. 4. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved4 69 Million mobile users in Thailand 24 Million Internet users as of June 2010, 35% penetration Mobile broadband users 1.66 million, was only 595,000 last year. By 2014, the number is expected to rise to almost 30 million. 100,000 users of Facebook on mobile phones. : Mobile & Internet Users 2010 Source: 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC. 2. Internet Telecommunication Union 3. www.nso.go.th
  5. 5. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved5 12 Million mobile Internet users as of June 2010, 17% penetration Mobile Internet Market size is 1,000 Million bahts Telco providers AIS (300,000 Aircard Users) DTAC True: 3G Testing in Bangkok TOT : 3G CAT : CDMA : Mobile Internet Users 2010 Source: AIS
  6. 6. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved6 : Thailand’s ICT Market 2008-2009 & Outlook 2010 Source: SIPA, ATCI, NECTEC, Software Park Thailand
  7. 7. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved7 : Thailand’s Software Market 2008-2009 & Outlook 2010 Source: SIPA, ATCI, NECTEC, Software Park Thailand
  8. 8. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved8 :Thai Software Industry • Software Development Companies: 1,300 or more • Professionals: 50,000 + 3,000 p.a. • Software market: Import about 70% Export < US$ 130 million • ICT Contribution to Thai Economy: 13.2% (2007) (Excluded Digital / Information Content) (NESDB) • Import duty : 0% (ITA1) • PC Software Piracy Ranking (2007) (BSA): Thailand= 78%, Vietnam = 85%, China = 82 %, India = 69% Malaysia = 59%, Taiwan = 40%, Singapore = 37%
  9. 9. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved9 Next Major Computing Cycle Source: Morgan Stanley 2009
  10. 10. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved10 : Mobile Device Source: Morgan Stanley 2010
  11. 11. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved11 : Smart Phone
  12. 12. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved12 : Tablets
  13. 13. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved13 1. Cloud computing 2. Mobile Applications and Media Tablets. 3. Social Communications and Collaboration. 4. Video. 5. Next Generation Analytics. 6. Social Analytics. 7. Context-Aware Computing. 8. Storage Class Memory. 9. Ubiquitous Computing. 10. Fabric-Based Infrastructure and Computers. : Gartner Trends 2011
  14. 14. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved14 New Business Rules Communication Shift Social Networks Socializing & Sharing : Technology & Social Shifts
  15. 15. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved15 The Future is social. Everything is everywhere. Everything is changing fast. Everything is mobile. Everything is fast. : Impacts
  16. 16. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved16 The Future is social. Everything is everywhere. Everything is changing fast. Everything is mobile. Everything is fast. : Impacts Source: AIS
  17. 17. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved17 Front End Desktop Applications Mobile Applications Back End More & more in back end Data Center Web Applications Large Scale Security / OS :Technology Trends Industry Effects
  18. 18. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved18 ISV/SI MFEC, CDG, YIT, Metro, PCC, Motif, etc.. SoftSquare, A-Host, TeletroOne.. International ISV/SI Reuters, DSTi, etc. Vendors IBM, Oracle, Microsoft, HP, etc. Telco AIS, DTAC, True, TT&T, etc. :IT Jobs in Industry
  19. 19. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved19 FSI K-Bank, SCB, TMB, KCS. etc. Government Government Department State Enterprise Manufactory PTT, Toyota, Ictus, CP, etc. :IT Jobs in Industry
  20. 20. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved20 Programmer System Analysis System Admin Database Admin (DBA) IT Architect Security IT Manager IT Director CIO :Job Descriptions
  21. 21. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved21 Computer Operator/ IT & Network Admin / Helpdesk 0-2 Years Exp. 15,000 – 25,000 Baht Programmer/ System Engineer/ IT Developer/Officer – 0-2 Years Exp. – 25,000 – 40,000 Baht Analyst Programmer/ Network engineer/ DB Admin/Java Developer – 2-3 Years Exp. Good English – 42,000 – 50,000 Baht :Job Salary Survey July 2010 Source: Gemini Personnel Thailand
  22. 22. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved22 System Analyst/ IT System Support/ Assistant Project Manager/Senior Developer Consultant 4-8 Years Exp., Good English 62,500 – 85,000 Baht Project Manager/ IT Manager – 5-8 Years Exp., Master MIS, Fluent English – 90,000 – 140,000 Baht :Job Salary Survey July 2010 Source: Gemini Personnel Thailand
  23. 23. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved23 Sales Engineer 2-3 Years Exp., Good English 35,000 -60,000++ Baht Commission or incentives Sales Manager/ Account Manager – 5-8 Years Exp., Good English – 60,000-100,000++ Baht Commission or incentives :Job Salary Survey July 2010 Source: Gemini Personnel Thailand
  24. 24. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved24 Computer Science Computer Engineering Information Technology Computer Business :IT Graduates
  25. 25. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved25 Basic Programming Language Java, C#, etc.. Object Oriented Programming Web Programming Concept IT Architecture Software Engineering OS Database :Basic Technical Skill
  26. 26. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved26 Presentation Communication Language Writing, Speaking, Listening English (Must) Third Language (Chinese, German, Japanese) General Knowledge : Soft Skill
  27. 27. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved27 SOFTWARE PARK VISION & MISSION
  28. 28. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved28 Software Park Thailand National Science and Technology Development Agency (NSTDA) Ministry of Science and Technology, Thailand “To become a top-rate learning organization that supports entrepreneurs to create a strong world- class software industry, making software an enabler for competitiveness of the Thai economy.” : OUR VISION
  29. 29. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved29 : Software: “social infrastructure” GrowthGrowth EngineEngine EnablersEnablers High Performance EconomyHigh Performance Economy EducationEducation PublicPublic HealthHealth IndustryIndustry && BusinessBusiness Etc.Etc. Information TechnologyInformation Technology Software IndustrySoftware Industry NationalNational WealthWealth
  30. 30. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved30 SWP Services Technology Transfer • Promote transfer of relevant technologies for software industry –professional and management levels Incubation (NSTDA) Promote and incubate new start- ups software entrepreneurs Infrastructure & Facility Support Provide Platform, Office Rental, Training & Meeting Room Rental ICT Enablement • Promote use of IT, to all sectors of the economy to help increase productivity and competitiveness IT Consulting • Improve standard of local software companies to international level Software Business Enabling •Collaboration with the industry • Create environment conducive for software businesses : OUR MISSION
  31. 31. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved31 : INSIDE SOFTWARE PARK Infrastructure & Facilities Support Incubation Software Business Enabling IT Enablement IT Consulting Technology Transfer Center
  32. 32. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved32 : Infrastructure & Facilities Support During 2000-2009 • 140 companies, 3 Associations / 32 International companies • At present : 100% Occupied, 53 companies (10 are international) • 1,017 workers employed • Generating US$ 9.7 Million Income; Export US$ 1.0 Million.
  33. 33. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved33 : Inter. Companies in our house S3 (pronounced "S-cube") targets on Research/Development in IT and Engineering. Expertise is based on strategic tools for industry mainly Computer-Aided Decision for Management, Design, and Manufacturing using variety of technologies. Game design, game programming, 2D and 3D art and animation, game music and sounds.  provider of enterprise-class process automation solutions that help software development organizations establish effective end-to-end processes  Specialization on sales and services for precision tools and also SPC application software  Technology service and management consulting company, focusing on three key areas: Design, Data Entry and ICT.  Development of complete website solutions from design to web application development / Web System and database design
  34. 34. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved34 : INCUBATEES 2002-2009 NIS: บริษัท เน็ตเวิร์ค อินโฟ โซลูชั่น จำกัด CONNEXION EXPERT Open Enterprise Systems SP SOFTWARE SERVICE CO.,LTD.SP SOFTWARE SERVICE CO.,LTD. DREAMDIGITAL TM Innovation * Creativity * Knowledge ADVANCE PAST PERFORMANCE
  35. 35. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved35 Elixir Software Co., Ltd. Automate your vision… : INCUBATEES 2002-2009
  36. 36. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved36 : INCUBATEES 2002-2009 JASUMEDIA.COM
  37. 37. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved37 : Software Business Enabling  Collaboration with Industry  Enabling software business on the new IT Trends  Business Matching  Promote Thai Software Brand  Go to Market Program (Local/International)  Empowerment Program  Develop Strategic Alliances
  38. 38. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved38 Promote use of IT, especially through use of appropriate software, to all sectors of the economy to help increase productivity and competitiveness. OBJECTIVE: : IT Enablement
  39. 39. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved39 Set Strategic Plan & activities Mutual Goals Get Requirement and Information Form-up Alliance Choose Potential Partners Identify Strategic Industry 1 2 3 4 5 6 : IT Enablement Process Journey
  40. 40. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved40 HEALTHCARE FOOD & AGRICULTURAL TOURISM RETAIL LOGISTIC OTHERS : IT for Interest Industries
  41. 41. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved41 : What IT Enablement Did?  e-Marketing for 1-3 Stars Hotels  e-Marketing for SMEs  IT for SMEs  E-Marketing for Hotel Industry
  42. 42. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved42 : IT Professional Development Technology Transfer The Center for the Human Capital Development to build and enhance IT capability of both individual and organizations by collaborative educational activities and initiatives with the network of renown partner organizations in Thailand and overseas. PARTNERS:
  43. 43. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved43 : Technology Transfer Professional Short Courses: A variety of courses in 4 categories for IT professionals to learn the skills and acquire the knowledge with the experienced instructors of the partner organizations. The 4 categories:  IT Management  SW Architect and Design  SW Engineering and Process  SW Technology : Java, Microsoft Professional Training Program: RSA Conference 2009, San Francisco USA  Strategic IT Governance & Information Security Management  Information Security Manager  Information Security Administrator
  44. 44. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved44 : Technology Transfer Certification Programs for Professionals: A funding program to support and promote the individual’s possesses the capability to competently perform the role in an organization. 2006 – 2008 (# of Certified Professional) • Certified Information Auditor (CISA) - 9 • Certified Information Security and System Professional (CISSP) - 7 • Certified Software Project Manager (CSPM) - 24 • Certified Software Quality Analyst (CSQA) - 15 • Certified Software Tester (CSTE) - 12 Technology/Management Seminars: A series of the seminars to disseminate knowledge and information on leading-edge technologies, update trends of the IT and SW industry, the management best practices and related topics benefiting the Thai SW industry.
  45. 45. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved45 Top 10 ICT – 8 February 2008 2009 The Year for Opportunity or Survival
  46. 46. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved46
  47. 47. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved47 : IT Advisory Knowledge-based center to increase productivity and improve quality of software companies to achieve business excellence through software process improvement. Community/ Partnership Thailand SPIN, Expert Pools, SEI Partner Alliance Knowledge based center Newsletter, Tools, Process Library, BOK White paper, Articles. User Maturity Organization Maturity People Maturity CMMI ACQ • CMMI Dev • CMMI Ser. • People CMM • ISO 9000 • ISO 20000 • ISMS • PSP • TSP • Lean • ITIL • SPI AI • SPISE CMMI in Thailand  Maturity Level 2: 9 company  Maturity Level 3: 23 company  Maturity Level 5: 1 company Total 33 Company SPIAISPIAI Industry Maturity: • (SW Productivity Repository and Benchmarking)
  48. 48. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved48 SPI@ease Program: Provide funding support up to 70% for the cost of CMMI implementation To 25 Thai Software Enterprises. 64% of CMMI Organization in Thailand are from the SPI@ease Program.64% of CMMI Organization in Thailand are from the SPI@ease Program. Maturity Level 2: 8 companies Maturity Level 3: 13 companies Total 21 Companies : IT Advisory  INITIATIVES FOR INDUSTRY GartnerGartner: Thailand is one of the top 30 off shoring destinations (December, 2008)  103 Thai Software developers are training and implementing PSP in their organization.  33 Thai Certified PSP Developers. “No.1 in Southeast Asia” “No.1 in Asia Pacific” “No.3 in the world” PSP Initiative Program: Provide funding support up to 70% for training , tutorial & exam cost to 100 Thai Software People.
  49. 49. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved49 : IT Advisory  INITIATIVES FOR ACADEMY SPIseSPIse Builds up Software Process Improvement Knowledge to Thai Academic by transferring Knowledge from S/W Industrial to Lecturers. 10 Universities joined the program, SPI Knowledge transfers to 628 Collegians and industry through SPI Articles and Process Templates. 49 lectures trained to the “SPI Train the trainer course”, 1 SPI Course material & Instructor Manual. The SPI AISPI AI pattern Software Process Improvement course for educating Thailand AcademySPISPIAIAI
  50. 50. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved50  INITIATIVES FOR COMMUNITIES Thailand SPINThailand SPIN: Promote software process improvementsoftware process improvement &software quality&software quality by providing forums for discussions and sharing of software improvement experiences and ideas through 3 main areas: Testing, Project Management, Product and Process Quality Assurance. The IASA ThailandThe IASA Thailand chapter exists to promote IT ArchitectIT Architect by providing a forum for discussions and sharing of IT Architect experiences and ideas. 9 Seminars & 3 Workshops in 2009, 1,118 SW people attend SPIN activities and 701 members 4 Seminars & IT Architect Regional Conference, 420SW people attend IASA activities in 2009. : IT Advisory
  51. 51. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved51 : Software Business Incubation (NSTDA) Business and Technical Training Access to venture capital finance institutes Coaching / mentoring and consultation Business Matching Workspace and facilities Business networks and Alliances Access to industry experts Access to Market/Trade Exhibitions Incubation Process
  52. 52. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved52 : Asian IT Cluster & Partnership Malaysia MSC & Technology Park Myanmar ICT Park Vietnam Software Park Korea India,STPI ChinaMOU between Software Park Thailand & Software Park/IT- related organizations 2003.01.21 Myanmar ICT Park 2000.10.31 Korea Institute of Multimedia Contents & Software 2005.06.21 Korean Game Development & Promotion Institute 2004.06.22 MSC Management Services Sdn. Bhd. 2007.07.11 Software Association of New Hampshire 2007.10.29 Singapore Hangzhou Science & Technology Park 2008.04.23 Value-added Service Committee China Association of Communication Enterprise 2008.05.12 Hangzhou Economic & Technological Development Area (HEDA) 2008.02.18 Hong Kong Wireless development Center
  53. 53. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved53 Software Park Thailand Innovation Cluster 1, Thailand Science Park Software Park Phuket Korat Software Park E-saan Software Park Chiang Mai Software Technology and Outsourcing Centr : Thailand IT Cluster www.swpark.or.th www.sciencepark.or.th www.softwareparkphuket.com www.koratswpark.org www.esswpark.org
  54. 54. SOFTWARE PARK Copyright © 2010 Software Park Rights Reserved54 Question ? WWW. SWPARK.OR.TH

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