Presentation by the Director of Software Park Thailand for the seminar "Discover what Cloud Computing can do for your Software business" on 1 Feb 2011

1. Cloud Computing :
Changing The Software
Industry
Assoc.Prof. Dr. Thanachart Numnonda
Director
Software Park Thailand
1 February 2011
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2. Next Major Computing Cycle
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Source: Morgan Stanley 2009

3. New Trends
Web 2.0
Web as a Platform
OS/Device independence
Large scale computing
Software as a Service
Cloud Computing
Social Networks
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4. Gartner Top 10 Strategic Technologies
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5. Gartner Top 10 Strategic Technologies
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6. Cloud Services : ViewPoint
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7. Cloud Computing is Internet-based computing,
whereby shared resources, software,
and information are provided to computers
and other devices on demand, like the electricity grid.
Definition (Wikipedia)
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8. Cloud Computing
No Capital Expenditure
Pay as you go
Pay only for what you need
Elastic Capacity
Faster time to market
Focus on your business
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Source : Architecting for the cloud : Amazon Web Services

9. Is anyone using Cloud?
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10. You need a massive infrastructure
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11. Is this just Hosting 2.0?
No, they have different architectures
and business model
Cloud Players Hosting Players
Hundreds of them around
the world
Only few can afford billions dollar
investment on data centers
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Source : I’m Cloud Confused

12. Cloud : Reliability, High Availability,
Capacity Elasticity
Cloud Players Hosting Players
Pay only what you use Pay contact often yearly
Virtually unlimited Bring your own or rent
storage, computing power servers to increase capacity
Built-in Redundancy You have to manage
reliability, fail over yourself
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Source : I’m Cloud Confused

13. Three layers of Cloud services
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14. Cloud Services
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15. Only a handful of major players
can build
this massive infrastructure
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Source : I’m Cloud Confused

16. Architectures of public cloud
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Source : Cloud Computing - Is Changing The Game Woohyun Kim

17. 17

18. 18
Source : UBS Internet Research

19. 19

20. 20

21. 21

22. The end of PC?
Most cloud applications that will be built are
accessible from PC.
Applications can be a browser base, application
running on PC accessing data and services on the cloud
So will the mobile applications
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Source : I’m Cloud Confused

23. Cloud Computing Era
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Source: ITRI ASOCIO Summit 2010

24. Cloud Computing Value Chain
Source: ITRI ASOCIO Summit 2010 24

25. Market Analysis
The Color Gradient indicates Increasing Desire to Enter the Space
Window Phone
Network Device Layer Kindle Android Win Mo
Desktop IPAQ
Increasing Virtualization
SaaS Alexa Google Apps Live 365
Office
Software as a Service Partner
Salesforce
(Platform , Scaling Strategy
and Hardware transparent)
PaaS Web sphere
Simple DB App Engine Azure
Windows Azure Partner
Platform as a Service Potential Force.com
Strategy
(Hardware Provisioning Hidden
Automatic Scaling)
HaaS
IaaS EC2
Hardware as a Service App Engine Azure On Demand
S3
Programmatic Interface for
Hardware Provisioning
Build there
Bare Metal own
Core Business Core Business
People Process based
hardware provisioning
Amazon Google Microsoft IBM HP Salesforce
com
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Source : A Walk in the Clouds : Niraj Juneja

26. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon
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27. Software Park Mission
on New Computing Era
“Enabling Thai software industry to
understand and have skills in the software
business; especially in Mobile
Applications& Cloud markets”
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28. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon
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29. Cloud Computing Market
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30. Cloud Computing : SaaS
Gmail
Google Apps
Dropbox
Salesforce.com
Zoho
Microsoft Office 365
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33. 33

34. Technology Transfer
Mobile Application Training
– Android
– iOS Programming; short course, Mini-
Master
– BlackBerry, Windows Phone 7
Cloud Computing Training
– True IDC
– Microsoft Azure
– Google App Engine
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35. True IDC
Free training for software houses
The Winner Project
Build awareness for Software Industry
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36. Seminars
Mobile Dev Tech Talk
– iOS / Android Trends
– 7 Feb 1-4 pm.
– Software Park
– Announce Mobile Testing Center
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37. Time to Change!!
for The New Opportunities
--------
Partner with Software Park
to Win
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38. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand 38