The biggest social media have pivoting their role as marketing platform. So, what kind of content that we should create? This simple deck from RACK Content will give you a guide, especially for Indonesian Audience.

1. CONTENT MARKETING TRENDS
WE don’t HAVE
TO TRY IN 2018
From RACK Content Department Store
Using color trends for 2018 by Pantone.

2. NOT SO BAD…RIGHT?
360 DEGREE CHATBOTUSER GENERATED
Flashback: Three types of content that works well in 2017

3. HOW ABOUT 2018?

4. 1.
Ephemeral Content

5. Why? It makes the audience feel that they shouldn’t miss the
content because of the Fear of Missing Out (FOMO), so that
the audience take fast actions.
Content Examples:
• Regular live broadcast
• Trailers to promote articles
• A series of how to’s videos
• Entertaining / educational
• Show off holiday displays and sales in live video
(Non-permanent content / lasting for only short period of time).
For examples like Instagram & facebook stories #FOMOFACTOR
Ephemeral

6. Cheerios gives shootouts to their audience by
using engaging creative words to simply make
them feel special.
Tribehummus using polling on their
stories to get audience feedback by
asking a related question.
Entertaining Shootouts & Collect Feedback

7. Tattly and pnwonderland offer their exclusive
promo by using instastories to get the
audiences attention.
Having influencers take over your instastories
could boost the audiences attention to have their
fast actions just like how these #FOMO contents
above by vcrpc, shopify, and garyvee
Offering Something Exclusive

8. Birchbox & Nbc Olympics tried to tease their
live streams about to go down by posting it
on their stories so that the audience will get
ready before the live stream starts
Wholefoods has been promoting its’ newest
products and doing campaigns over instastories by
asking the audience to post a picture with the
#WholeFoodsFaves hashtag.
Teasing New Program Or Products

9. Loft is a clothing brand company
that’s been using ephemeral contents
to lead viewers to another post.
Dunkin Donuts, Ben & Jerrys, &
Mission Bicycle added ephemeral
contents to remind the viewers about
the promotion countdown.
Lead Viewers To Another Post

10. J Crew and Taco Bell, Both have been using Ephemeral
#FOMO contents on their stories using call to action
button “See More” to redirect the viewers to read
articles on their website.
RedBull is also using #FOMO to show
trailers of a video that attracts the audience
so that they will watch the full version on
the website by a link on the profile bio.
Redirecting Viewers To Your Website

11. Strong Visual For
Video Content
Source: https://www.business2community.com/social-media/7-social-media-marketing-trends-will-dominate-2018-01977849
1. Higher quality visuals and using video as a source of content in your social
media marketing strategy.
2. Storytelling Video is the closest you will get to a face to face conversation with
your audience too.
3. In 2018, more brands will begin to realize the power of live streaming, and will
incorporate it into their monthly content plans.
4. Product marketers use Facebook Live to do product demonstrations and show
videos of real people using their product. Broadcasting to followers in real time
is a fantastic way to get people interested in your content and engaged with
your brand.

12. 2.
AR Filters Never Fail

13. AR FILTERS
AR Filters will be a fun way for brands to
expand their branding strategy. Like
Starbucks in China, AR page that pops up in
Starbucks by Alibaba taobao app and
facebook photo filter Game of Thrones.
Using location tagging, brands could trigger
sponsored AR content for audience, which
can only be accessed at that spot, at that
time. Again it’s all about FOMO.
Source: https://www.techinasia.com/starbucks-alibaba-hi-tech-roastery-china

14. Never stop to having fun, even for live
video content. Not only filters for photos,
We can easily go on live facebook video
with filters too.
This feature could also be beneficial for
brands to promote by creating special
filters just like how starbucks and GoT
did for photo filters.
LIVE VIDEO FILTERS

15. 3.
Using Words To Search

16. VOICE SEARCH
Different Kind Of Content Marketing
With new formats evolving every day and the
popularity of video, content marketing is no
longer about writing blog posts and listicles.
know what your long-tail keywords are, you
can add them to your website's content!
“Where do i buy bike shoes?” instead of “bike
shoes”
When a searcher uses voice to ask a question
and your website's content answers that
question, you will be more likely to appear in
the search results for their query.

17. On Facebook, that system is already providing
utility, with the ability to search via image content.
For brands, this could be significantly beneficial,
as you’ll not only be able to search by hashtag,
but also by image content.
That could help uncover more influencers and
brand advocates, or users who'd likely be
interested in your products which you may not
have been able to identify via text search alone.
Source: https://www.socialmediatoday.com/social-networks/facebooks-evolving-image-recognition-technology-offers-new-opportunities
IMAGE SEARCH

18. Facebook's AI has identified an ultrasound image.
And while you'd expect most announcements like
this would also contain words like "baby" or
"expecting" in the text, the additional qualifier
may also make it easier to locate potential
audiences for baby or maternity products.
Brands can use image recognition to track when
people post photos of their logo, products, or
related objects or subjects. As this technology
improves, that could mean exciting future
developments for marketing research.
IMAGE SEARCH

19. 4.
Kepo-ing Our Audience

20. A fun way to teleport around the world and watch people goof off. This
feature will help the brands to collect real related insights.
SEARCH BY LOCATION

21. Instagram could also promote the hashtag as a
paid placement in hashtag-related search
results.
We can also using this feature to read the
trends, riding the conversation, knowing our
customer, and else.
FOLLOW ORGANIC HASHTAG

22. 5.
Fun Digital Hangout

23. Digital Hangouts Becomes Mainstream
Source:
https://www.theverge.com/2017/7/5/15916850/facebook-houseparty-clone-bonfire-group-video-chat
https://techcrunch.com/2016/11/21/the-internet-third-place/
Houseparty is a video hangout platform used by
over one million people each day. It is primarily
used by Gen Zers as a way to hang out with
friends digitally.
It is conceivable that in 2018, Facebook will
announce a similar product to Houseparty that will
win over users, just as Instagram’s introduction of
Stories.

24. Anabel = Analisa Gembel

25. THANKYOU
Happy New Year 2018