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O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
support networks24/7 accessPeer support and counseling through discussionforumsProfessional support (BWW staff)“Full engagement, safety and anonymity of allmembers”Requires prescriptionCollective sensemaking through crowdsourced reportsof treatments and experiences and insightFree to allNon-anonymous, non-professionally staffedTuesday, 7 May 13
• Switch by Chip Heath & Dan Heath• Carrots and Sticks by Ian Ayres• The Tipping Point by Malclom Gladwell• Blink by Malcolm Gladwell• Drive by Daniel Pink• Sway by Ori Brafman• Nudge Richard Thaler & Cass Sunstein• Predictably Irrational by Dan Ariely• Upside of Irrationality by Dan Ariely• The Art of Game Design by Jesse Schell• Gamiﬁcation by Design by Gabe Zichermann• Reality is Broken by Jane McGonigal• Rock Paper Scissors by Len Fisher• Immunity to change by Robert Kegan• Cognitive Surplus by Clay Shirky• The Wisdom of Crowds by James Surowiecki• Descartes Error by Antonio Damasio• The Paradox of Choice by Barry Schwartz• How We Decide by Jonah Lehrer• Dont Shoot The Dog by Karen Pryor• The Social Animal by David Brooks• Punished by Rewards by Alﬁe KohnThomas Goetzexecutive director of WIREDPublic Health at UC BerkeleyKevin KellyExecutive editor of WIREDEditor of Whole Earth Cataloguehttp://quantiﬁedself.comTuesday, 7 May 13
Framingham Heart Study1948-ongoing , 5,208 adult subjectsMuch of the now-common knowledge concerning heart disease,such as the effects of diet, exercise, and common medicationssuch as aspirin, is based on this longitudinal study.1000+ medical papersHigh Blood Pressure / Hypertension not healthyGenetic risk factors identiﬁedBehavioural risk factors (e.g., cigarette smoking) identiﬁedGender-speciﬁc risk factors identiﬁedStanford Marshmallow Experiment1972-2012 , 600-800 participantsChina-Cornell-Oxford Nutrition StudyBusselton Health StudyImpulsive behaviour correlated with behavioural characteristicslater in life1988 "preschool children who delayed gratiﬁcation longer in the self-imposeddelay paradigm, were described more than 10 years later by their parents asadolescents who were signiﬁcantly more competent".prefrontal cortex / ventral striatumobesity, SAT scores, professional salaries, marital happiness ....longitudinalhealthstudiesTuesday, 7 May 13
challenges for longitudinal usechallengesadvantagesTuesday, 7 May 13
challenges for longitudinal useno longitudinal study of effects ofgameiﬁcation + behavioural ints.challengesadvantagesdevice tied to provider’s silo+app ; difﬁcult to pull data outno integration across devices;logging is an investment good (Thaler & Susstein) -costs now, beneﬁts later; sustaining logging is difﬁculthigh-res, multi-dimensionaltemporal datalow-effort, “almost forgettable”not clinically validateddisagreement among units‘fuel’ ‘points’ ‘calories’increases awareness ofeveryday activitiesbridges estimation gapTuesday, 7 May 13
Analysis of An Online Health Social Network,Ma et al (2010) ACM International HealthInformatics107,000 User Empirical Analysis“If a user’s friend makes signiﬁcant progress on weight loss, theprobability of that user’s own weight-loss success is much greaterthan a user whose friends are not making progress.”“A user’s weight loss may positively inﬂuence those separated asfar as four-degree away in the social network.”Tuesday, 7 May 13
“This sharing ofinformation creates amore informed andempowered patientand can lead to aradical reconﬁguringof the doctor/patientrelationship.”Tuesday, 7 May 13