Channel [v] executed a social media campaign on Twitter called "iSawTheChange" and "On Yours" to promote its relaunch on August 22, 2009. For iSawTheChange, users had to find the daily change in a graphic over 15 days for prizes, generating 300,000 impressions. On Yours allowed users to swap their Twitter profile picture for the Channel [v] logo half the time for 5 days for t-shirts or iPods, turning profiles into advertisements. The campaigns made Channel [v] one of the most popular Twitter accounts in India and created positive buzz around its rebranding.