Social tools can help your business develop and maintain relationships, but in addition, you’re going to need to have some common interests with your communities and the people you’ll interact with.

1. Assembling the Organization’s
Social Tools

2. As with everything on the Internet, the field of social technology is maturing quickly!
We all know the more familiar social sites – Facebook, Twitter, LinkedIn, Flickr,
YouTube, and others – but of course you know there are 100’s of very useful and
effective social sites and tools that can be just as useful as these giants?
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3. Some of these tools are topic or industry-based, such as activerain.com for realtors,
drivingsales.com for auto dealers, or salesforce.com for sales professionals.
www.fpov.com

4. Social tools can help your business develop and maintain relationships, but in addition,
you’re going to need to have some common interests with your communities and the
people you’ll interact with.
www.fpov.com

5. If you sell kitchen appliances, you’re much better off getting involved with a
community built around cooking!
www.fpov.com

6. A business has to engage others to be successful in the social realm. Social
communities won’t stand for spam or blatant advertising – that’s not why people are
there.
People use social sites to explore their own personal world, not yours.
The idea is to become a part of their world, to become a part of their lifestream, and
not try to bring them into yours.
 Engage in conversation
 Engage in relationships
 Engage in sharing
www.fpov.com

7. Starting discussions is the easiest step you can take to engage your
audience. Make it a topic that’s not necessarily directly related to your
business, but be sure you have plenty to say and offer on the subject – the
better the discussion, the longer it will go on, and therefore the better for
your business.
www.fpov.com

8. Social sites designed for connecting with people:
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9. Social sites designed for business professionals:
www.fpov.com

10. Aggregate, Not Aggravate
Developing relationships and keeping all of these new engagements fresh and exciting
can be a daunting task, to say the least. Wouldn’t it be nice to have a tool that would
make managing it all easier and less time consuming? Here are a few…
www.fpov.com

11. Listen Quietly
Finding discussions and topics where others are talking about your products or services
is a more recent area where social tools are becoming increasingly useful and valuable
to our businesses. People are most honest in casual settings.
To listen and find these conversations here are a few sites to get you started :
www.fpov.com

12. How to Measure Success
Measuring success of your social efforts is an interesting aspect of your company’s
social program.
Here are a few social measurement tools that you can incorporate into your social
program.
www.fpov.com

13. Social SEO
Something else to consider regarding all of these conversations and discussions
floating around out there about your business, products, or services… for the most
part, it all will eventually one day get indexed into the major search engines, and in
turn, could potentially improve your search engine listings, page ranks, and other
areas of your SEO campaigns.
www.fpov.com

14. The Social Channel
Social Media platforms provide us with content-serving tools that many people are
familiar with in their daily routines of checking news or entertaining themselves.
Creating media such as instructional videos, entertaining low-budget commercial, or a
slideshow of a house for sale are all great ways to engage your customers.
www.fpov.com

15. Pass It On!
Bookmarking has become social. People like to save and share high value content.
Social Bookmarking is becoming increasingly important in search engine ranking.
The philosophy is that the more people who are bookmarking your site, the more
relevant and important it is, and therefore it gets better ranking.
www.fpov.com

16. Teaching Technology
to the Non-Technology Leader.
Technology never stops evolving and we never stop following it. Led by
international technology speaker Scott Klososky, we’re a team
relentlessly focused on capturing and translating ways organizations can
use technology to win markets, adapt cultures, and remain ahead of the
curve for years to come. From public and private workshop tracks to full-
scale organizational technology assessments and digital outreach
blueprint strategies, we’ve got enterprise technology growth covered.
Take a closer look at:
www.fpov.com
(405) 359-3910
info@fpov.com
vision you can use