Slides from the Dublin Business School career talk, Thursday October 17th 2013 Social Media & Your Career: A Guide to Strengthening Your Digital Footprint in the Marketing & Media Sector

1. “
Social Media & Your Career
A Guide to Strengthening Your
Digital Footprint in the Marketing
& Media Sector

2. Introductions
Holly Fawcett
Digital Marketing Manager
Social Talent
@HollyFawcett
linkedin.com/in/hollyfawcett

3. What are
recruiters looking
for?
• The Basics
• The Nice-to-haves
• The Extra-Specials

4. How do you
use your digital
footprint?
• The Digital CV
• Selling yourself
• Target Audience

5. • LinkedIn profile
• Twitter account

6. Your LinkedIn
profile needs
to be 100%
complete

7. A Complete LinkedIn Profile
A professional photo

8. A Complete LinkedIn Profile
A professional photo (where you look professional,
not taken by a professional)

9. A Complete LinkedIn Profile
A professional photo (where you look professional,
not taken by a professional)

10. A Complete LinkedIn Profile
A professional photo (where you look professional,
not taken by a professional)
(NOT your
wedding
day minus
bride’s face)

11. Headline
This is the piece of
text that
accompanies
your name
everywhere you
post comments
on LinkedIn

12. Headline
Make it call out to
potential employers,
clients and customers
This is the piece of
text that
accompanies
your name
everywhere you
post comments
on LinkedIn

13. Summary
An introduction
to your profile,
demonstrating
your skills and
experience

14. Summary
An introduction
to your profile,
demonstrating
your skills and
experience
DID YOU KNOW?
You can add images and links
to videos to your LinkedIn Profile

15. Professional experience

Where you have little professional experience, include
what you can – voluntary work or unpaid work
experience

16. Professional experience

Where you have little professional experience, include
what you can – voluntary work or unpaid work
experience

Where you have a lot of work experience, don’t leave it
out.

17. Professional experience

Where you have little professional experience, include
what you can – voluntary work or unpaid work
experience

Where you have a lot of work experience, don’t leave it
out.

Expand on your relevant work experience in an area you
want to progress in.

18. Professional experience

Where you have little professional experience, include
what you can – voluntary work or unpaid work
experience

Where you have a lot of work experience, don’t leave it
out.

Expand on your relevant work experience in an area you
want to progress in.

State clearly in your summary that you want to be in this
area

19. Education
Make your
educational
background count –
include grades
(where appropriate),
use course modules
for keywords

20. Skills & Expertise
Tell LinkedIn what
your skills and
areas of expertise
are, and it will ask
your connections
to endorse you for
those skills.

21. Minimum of 50 connections

22. Minimum of 50 connections
It’s not what
you know,
it’s who you
know

23. Minimum of 50 connections
It’s not what
you know,
it’s who you
know
Connect to EVERYONE you know
College friends, lecturers, colleagues, friends, neighbours, past colleagues,
industry leaders, potential colleagues…

24. available from inmaps.linkedinlabs.com
Visualise your
LinkedIn
Network –
where are your
network’s
strengths and
weaknesses?

25. Not on
Twitter?
#failwhale

26. Be real on Twitter
Is this
you?

28. Have
an
avatar

29. Have
an
avatar
Have a
Bio

30. Have
an
avatar
Have a
Bio
Location
& link

31. Have
an
avatar
Have a
Bio
Location
& link
Follow
people
you like

32. Have
an
avatar
Have a
Bio
Location
& link
Tweet
good
stuff
Follow
people
you like

33. Have
an
avatar
Have a
Bio
Location
& link
Tweet
good
stuff
Follow
people
you like
People
will
naturally
follow
you

34. The
Nice-toHave’s

35. When the race is
neck and neck:
Go another step
further on LinkedIn

36. Going further on LinkedIn
 Actively
participate in LinkedIn Groups

37. Going further on LinkedIn
 Actively
 Start
participate in LinkedIn Groups
discussions, and comment on
discussions started by others

38. Going further on LinkedIn
 Actively
participate in LinkedIn Groups
 Start
discussions, and comment on
discussions started by others
 Share
content that's worth sharing become a valuable resource for your
network

39. Always be Networking
 Make
sure your efforts are paying off - measure
how many people are viewing your profile and
your updates

40. Always be Networking
Customise your LinkedIn URL so it's easy for others to
find you
linkedin.com/in/hollyfawcett
-vslinkedin.com/pub/holly-fawcett-728ba

41. Turn up at
networking and
industry events – it’s
the best way to
really network in this
business

42. The
“Something
Specials”

43. Having a real digital presence

These guys are not just *on* these networks (LinkedIn,
Twitter, Facebook - in public - and Google+), but are
ACTIVE on these.

45. When I’m looking for
a content marketer,
a Google+ profile is
a must. It tells me
they know what
they’re doing.

46. When I’m looking for
a content marketer,
a Google+ profile is
a must. It tells me
they know what
they’re doing.
Being on Google+
and a registered
author does
wonders for your
SEO when you are
writing content

47. Produce your own great content

48. Produce your own great content

49. Produce your own great content

50. Produce your own great content

52. The Digital CV

Realise that whatever you put online is there forever:

Don't be an idiot online,

Don't lie online,

Refrain from using your Twitter or Facebook to login and comment
on controversial topics on online newspapers etc.

53. The Digital CV

Realise that whatever you put online is there forever:

Don't be an idiot online,

Don't lie online,

Refrain from using your Twitter or Facebook to login and comment
on controversial topics on online newspapers etc.

54. Sell yourself like you'd sell a brand

55. Sell yourself like you'd sell a brand

When marketers are looking for other great marketers,
they are looking to be sold hook line and sinker with your
pitch - because if you can sell yourself that well, you can
sell a brand to a target audience.

56. Sell yourself like you'd sell a brand

When marketers are looking for other great marketers,
they are looking to be sold hook line and sinker with your
pitch - because if you can sell yourself that well, you can
sell a brand to a target audience.

57. Sell yourself like you'd sell a brand

When marketers are looking for other great marketers,
they are looking to be sold hook line and sinker with your
pitch - because if you can sell yourself that well, you can
sell a brand to a target audience.
Remember the
FAB's - relate each
of the FEATURES of
your education
and professional
experience and
expertise, phrase
them as BENEFITS

59. Targeting your Audience

60. Targeting your Audience

Don't go for everyone, because one size fits none.

61. Targeting your Audience

Don't go for everyone, because one size fits none.

Refine your target market, and aim to sell your skills,
expertise and potential

63. Don’t forget to
connect on
LinkedIn – if I can
help introduce you
to recruiters in my
network, ask me!
bit.ly/inviteholly

64. Questions?
Don’t forget to
connect on
LinkedIn – if I can
help introduce you
to recruiters in my
network, ask me!
bit.ly/inviteholly