Capture and channel client opinions using social media into powerful word-of-mouth marketing to generate referrals and recommendations to grow your business.
2. The Social Raves Mission
Give local businesses, service providers,
and professionals the power to leverage
social networks not only to get the word
out about their products and services,
but more importantly have it spread.
3. 3
Problem
With recent changes in technology and the
dramatic growth of social media, people are
increasingly sharing their experiences about
nearly everything-- including those with local
service providers, businesses, and professionals.
The challenge and opportunity for realtors:
How to capture and channel client
or customer opinions using social media
into powerful word-of-mouth marketing.
4. 4
Solution
1
Recommend This Tab on Facebook Page
2
Search-engine Optimized Raves Page
3 Business Owner’s Dashboard
5. 5
1 Recommend This Tab on Facebook Page
Simple, easy, and convenient.
Give satisfied clients a simple and highly convenient outlet to talk you up to friends.
Adding the app is easy, takes little time or effort, and zero investment (yep, app is FREE).
Add the app at http://apps.facebook.com/socialraves.
6. 6
Ask satisfied and loyal clients to spread the word.
Fans can recommend your business to friends, family, and co-workers
via a rave form on the app.
7. 7
Ask satisfied and loyal clients
to spread the word.
Fans can also make a direct referral on
your behalf to their list of contacts.
8. 8
Get valuable exposure.
When a client raves about you or refers your business,
I highly
their recommendation is “shouted out” to their network recommend
via the news feed, as well as appear on their wall.
my realtor
Jack Francis!
Wall
Tip
Close to half (45%) of the average Facebook user’s time is spent in the news feed. (CMB Consumer Pulse)
9. 9
Make recommendations and referrals spread like wildfire.
Friends who see the rave in their news feed who are clients, or know you, can click on an embedded
link to rave about your business and be taken to the Recommend This tab on your page.
10. 10
Engage clients in conversation and encourage participation.
When someone raves about you, repost it and respond personally. View each rave
as an opportunity to create fun, engaging conversations with clear calls to action.
You can even use it to ask questions and reward responses.
11. 11
Show transparency by handling negative feedback appropriately.
Engaging in genuine dialogue
entails transparency. It’s a two-way
conversation so it’s very important
to be open, to listen, and then
respond candidly and honestly.
Jennifer rated this business a 7 (Passively Satisfied).
Know Dream Home Realtors in Dublin, OH? Spread the
word and help Realtor Jack Francis!
Fans receive notifications about your
comment so they can respond
accordingly, resulting in genuine
dialogue and authentic
communication.
Tip
Recommend This tab settings can be reset anytime by the page admin so you control what appears
on the page. Specific comments or entire conversations can also be removed by request.
12. 12
Follow-up on referrals immediately.
When a client refers your business, a virtual introduction is made between you and their friends.
Hit “Reply to all” in the email, thank the person making the referral, and invite prospects to
come in, schedule an appointment, or simply introduce yourself and your business.
13. 13
Attract new clients by building and managing your social reputation.
Client recommendations are retained and appear on your page, driving higher conversions and
generating more leads.
19,347
Tip
90% of consumers trust recommendations from people they know. (Econsultancy)
71% say reviews from family members or friends influence purchase decisions. (Harris Interactive)
14. 14
2
Search-engine Optimized Raves Page
When you add the app to your page, your business gets a raves page hosted for free on the Social
Raves website that consumers will find when searching for the services you provide.
Tip
The raves page is fully customizable with photos, video, business description, features, searchable tags, etc.
15. 15
Achieve additional exposure for your business.
Every recommendation made by clients on your Facebook page is published automatically on your
raves page for the rest of the world to see.
Tip
97% of consumers research products and services online before buying. Among them, 74% of begin
looking through search engines. (BIA/Kelsey Group)
16. 16
Distribute recommendations to
100+ social networks.
Fans have the option of sharing their “love” for
your business to friends across their other social
networks.
17. 17
3 Business Owner’s Dashboard
The Social Raves dashboard gives you the ability to keep tabs on what’s happening in your
raving fan or referral network, and provides access to analytics and tools to help you grow it.
18. 18
Get to know your promoter network.
Use the dashboard to track who’s recommending your business and the combined reach of these fans
across their networks (i.e., your “blast radius”).
19. 19
Build a deep understanding of why fans care.
The dashboard offers a segmented view of feedback from clients and customers. By understanding their
rationale for ratings, you can begin to address relevant and critical issues to improve future interactions
and experiences.
20. 20
Leverage fan connections to scale your marketing.
Target messages, promotions, offers, etc. to promoters via private messaging to get the word
out. When you talk to fans about something they care about, they’ll turn around to tell their
friends, who’ll tell their friends, and so on.
21. 21
Pricing
Basic - FREE
‣ App for Facebook (Rave tab only).
‣ Basic raves page on Social Raves website (limited customization; edit only
contact information, categories, and business features).
‣ Basic dashboard (limited functionality: promoter network, page views, and
reviews only).
22. 22
Pricing
Premium - $300/year ($30/month)
Everything in Basic plus:
‣ Refer tab in Facebook app.
‣ Customizable raves page on Social Raves website (i.e., photos, videos,
custom URL, description, status updates, key words and tags).
‣ Enhanced dashboard (full functionality: private messaging, offers/deals,
Net Promoter Score analytics).
23. 23
Special Offer
Included in your Premium order at no extra charge:
‣ Installation and set up of the app in your Facebook page.
‣ Customization of Facebook landing page.
‣ Customization of your raves page in Social Raves.
‣ Email invitation to rave and refer your business:
set up and blast to up to 100 addresses.
24. 24
Ready to get going? Add the app:
http://apps.facebook.com/socialraves
http://on.fb.me/pdjejv