O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

What's Next: Innovating in an Innovation World

3.352 visualizações

Publicada em


There are two ways to innovate. One is to create or discover something which is substantially new. The other is to find something which everyone believes which isn't true anymore.

To succeed, you don't necessarily need to be right. You simply have to be less wrong than your competitors.

In this quest, behavioural science does double duty. It not only helps to tell us what consumers really care about. It also tells us about the biases which drive business decision-making.

Often the best source of distinctiveness and comparative advantage lies in understanding the kind of decisions your competitors can't make.

Publicada em: Marketing
  • Thinking of making a wonderful investor pitch deck or business presentation or design any powerpoint presentation and edit your pdf documents or create fillable pdf forms. No worry!!! dive into the link below and get your job done. https://www.fiverr.com/m_rabbe
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

What's Next: Innovating in an Innovation World

  1. 1. What’s Next: Innovating in an innovation world Powered by
  2. 2. Welcome Laurie Close Consultant Ogilvy Consulting Rory Sutherland Ogilvy
  3. 3. Tell us where you are dialing in from! What’s the weather like in your city?
  4. 4. Do you want this deck? It will be available for download shortly after the webinar on: slideshare.net/socialogilvy And the recording up on facebook.com/OgilvyConsulting
  5. 5. Less wrong than your competitors.
  6. 6. 6
  7. 7. 7
  8. 8. 8 The doorman illusion An automatic door does not replace a doorman
  9. 9. TWO MODELS OF ADVERTISING.
  10. 10. 12
  11. 11. 13 Link
  12. 12. The science of knowing what shallow logic is wrong about.
  13. 13. 16 Maps & models Over time, and with overuse, the failings of models may become more important than their strengths.
  14. 14. 17
  15. 15. 18
  16. 16. 19 Maps & models Over time, and with overuse, the failings of models may become more important than their strengths.
  17. 17. 2 0
  18. 18. 2 1
  19. 19. 2 2
  20. 20. The science of knowing what economists are wrong about.
  21. 21. lies in taking the human perspective, not the spreadsheet perspective. The value of the Marketing Mindset
  22. 22. 2 6
  23. 23. £60 billion,10 years Or £2,500,000 and six months.
  24. 24. 30 Why.... ….were rising house prices always A "good news" story?
  25. 25. © From the blog of Lars P Syll
  26. 26. Even maths is contextual. £100 Heads, win 50% Tails, lose 40% £100 Heads, win 50% Tails, lose 40% £100 Heads, win 50% Tails, lose 40% £100 Heads, win 50% Tails, lose 40% From the work of Ole Peters & Alex Adamiou, London Mathematical Laboratory
  27. 27. One bet, four people £150 H £60 T £150 H £60 T Starting with £100 each, rises to £420
  28. 28. Two bets, four people £225 HH £90 HT £90 TH £36 TT Starting with £100 each, rises to £441
  29. 29. 1 × 7 ≠ 7 × 1 2x2x2x2x2x2 > 3x1x3x1x1x3
  30. 30. “There is no sensible distinction to be made in a restaurant between the value created by the man who cooks the food and the value created by the man who sweeps the floor.” Nationalökonomie: Theorie des Handelns und Wirtschaftens – Ludwig von Mises “There is no sensible distinction to be made in a restaurant between the value created by the man who cooks the food and the value created by the man who sweeps the floor.” Nationalökonomie: Theorie des Handelns und Wirtschaftens – Ludwig von Mises
  31. 31. If you have a creative suggestion, you have to present it to rational people for approval. Note, this rule never applies the other way round.
  32. 32. Thank you: @rorysutherland @ogilvyconsulting
  33. 33. Questions?
  34. 34. Thank you.

×