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2011 Ogilvy-ChatThreads Study:
Integrated Social Media Sales Impact*
            Social+PR Exposure

           +17% increase                     in spend
           (category)
                   Social+TV Exposure

                   2x greater    likelihood of higher
                   consumption (Wendy’s)
EXPOSURE


                            Social only Exposure         TV only Exposure

                            7x greater      likelihood   3x greater
                            of higher spend (KFC)        likelihood of higher
                                                         spend (Taco Bell)
              Social+OOH Exposure

              1.5x greater likelihood of higher
              spend or consumption (category)
 *Quick service restaurant (QSR) customer sample
 touchpoint exposure Jan-May 2011
Contact




          Irfan Kamal, SVP Digital / Social
          irfan.kamal@ogilvy.com
          twitter: @irfankamal

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SUMMARY SLIDE: Social Media Sales Impact Study June 2011 by Ogilvy and ChatThreads

  • 1. 2011 Ogilvy-ChatThreads Study: Integrated Social Media Sales Impact* Social+PR Exposure +17% increase in spend (category) Social+TV Exposure 2x greater likelihood of higher consumption (Wendy’s) EXPOSURE Social only Exposure TV only Exposure 7x greater likelihood 3x greater of higher spend (KFC) likelihood of higher spend (Taco Bell) Social+OOH Exposure 1.5x greater likelihood of higher spend or consumption (category) *Quick service restaurant (QSR) customer sample touchpoint exposure Jan-May 2011
  • 2. Contact Irfan Kamal, SVP Digital / Social irfan.kamal@ogilvy.com twitter: @irfankamal