More Related Content More from Ogilvy Consulting (20) SUMMARY SLIDE: Social Media Sales Impact Study June 2011 by Ogilvy and ChatThreads1. 2011 Ogilvy-ChatThreads Study:
Integrated Social Media Sales Impact*
Social+PR Exposure
+17% increase in spend
(category)
Social+TV Exposure
2x greater likelihood of higher
consumption (Wendy’s)
EXPOSURE
Social only Exposure TV only Exposure
7x greater likelihood 3x greater
of higher spend (KFC) likelihood of higher
spend (Taco Bell)
Social+OOH Exposure
1.5x greater likelihood of higher
spend or consumption (category)
*Quick service restaurant (QSR) customer sample
touchpoint exposure Jan-May 2011
2. Contact
Irfan Kamal, SVP Digital / Social
irfan.kamal@ogilvy.com
twitter: @irfankamal