Content is one of those things that you hear banded around a lot. Nowadays, much of it is distributed via social, including video, animation, images, infographics, and the list goes on.
Developing a method for approaching content planning, production, distribution, and optimization is critical for every brand. This presentation introduces Content NOW, a three-part process designed to drive results through content, and discusses:
- How content tripled six figure sales targets for one client
- How content production techniques are increasing in store footfall
- How content created one of the largest increase in brand love score since records began