The 12 dimensions of customer experience are purpose, product, vision, brand, distribution, community, personality, price, storytelling, ecosystem, onboarding, and service. Experience-driven companies excel at each and all of these dimensions. Join me at SXSW Interactive 2016 as I will be speaking about why identity and chemistry are important to the entire customer experience. "Identity and the Chemistry of Experience" on March 13, 2016. http://spr.ly/idchemex