Dati Social e Modelli predittivi per ottimizzare la targetizzazione delle campagne di marketing digitale. Intervento di Vieri Emiliano al Social banking Forum 2016

1. Oltre le conversazioni 2.0
Relatori:
Vieri Emiliani
MilanoItalian Social Banking
Forum 2016 #ISBF16 10 novembre 2016

2. 22
GLI SPEAKERS
Social Banking Forum
10 novembre 2016
VIERI EMILIANI
MARKET STRATEGY DIRECTOR @ ROIALTY
Technologist and entrepreneur, with 25+ years of R&D, engineering
and business development management experience in the
Information Technology industry. I studied Physics at University of
Parma and as a fellow at CERN (Geneva). Passionate about Natural
Language Processing, Machine Learning, Artificial Intelligence and
Data Science, I joined ROIALTY as Product Innovation Director and
recently took in charge of the market strategy, including partnerships
and internationalisation.
vieri.emiliani@roialty.com
@vieriemiliani
in/vieriemiliani

3. 33
SOMETHING HAS CHANGED
Social Banking Forum
10 novembre 2016

4. 44
US PRESIDENTIAL ELECTIONS 2016
Social Banking Forum
10 novembre 2016
Nate Silver
NY Times
Sam Wang

5. 55
US PRESIDENTIAL ELECTIONS 2016
Social Banking Forum
10 novembre 2016

6. 66
US PRESIDENTIAL ELECTIONS 2016
Social Banking Forum
10 novembre 2016

7. 77
CONSUMERS HAVE CHANGED
Social Banking Forum
10 novembre 2016
 Technology has handed customers unprecedented power to dictate the rules in
purchasing goods and services.
 Customers accustomed to the personalization and ease of dealing with digital
natives such as Google and Amazon now expect the same kind of service from
established players.
 Delighting customers by mastering the concept and execution of an
exceptionally good customer experience is a challenge. But it is an essential
requirement for leading in an environment where customers wield growing
power.
 Developing a better understanding of customers is increasingly a strategic
necessity, because fast-moving markets, new technologies, and new business
models are changing what customers want and how they shop.
Sources:
http://www.mckinsey.com/business-functions/operations/our-insights/the-ceo-guide-to-customer-experience
http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/new-insights-for-new-growth-what-it-takes-to-understand-your-customers-today

8. 88
PRIORITIES CHANGE ACCORDINGLY
Social Banking Forum
10 novembre 2016
(Source: Digital Trends 2016, Econsultancy & Adobe, 2016)

9. 99
HOW CAN SOCIAL DATA HELP?
Social Banking Forum
10 novembre 2016

10. 1010
HOW CAN SOCIAL DATA HELP?
Social Banking Forum
10 novembre 2016
We are social animals.

11. 1111
HOW CAN SOCIAL DATA HELP?
Social Banking Forum
10 novembre 2016
And we move through this social environment,
with posts, comments, likes and retweets,
leaving tracks of our passions and interests.

12. 1212
HOW CAN SOCIAL DATA HELP?
Social Banking Forum
10 novembre 2016
You just need to know
how to read them.

13. 1313
HOW CAN SOCIAL DATA HELP?
Social Banking Forum
10 novembre 2016

14. 1414
HOW CAN SOCIAL DATA HELP?
Social Banking Forum
10 novembre 2016
People interacting with your brand, your
competitors, talking about loans or investments,
they are your social audience.

15. 1515
WORKING WITH AUDIENCES
Social Banking Forum
10 novembre 2016

16. 1616
WORKING WITH AUDIENCES
Social Banking Forum
10 novembre 2016
Roialty audience analysis and clustering solution
can help brands know their target audiences,
build marketing strategies and optimize their
social advertising.

17. 1717
Online vs. Nazionali – Demographics
Social Banking Forum
10 novembre 2016
Facebook Twitter

18. 1818
FB – Mediolanum vs. Online
Finance Influencers
Social Banking Forum
10 novembre 2016

19. 1919
FB – Mediolanum – Automotive Brands
Millennials vs Generation X
Social Banking Forum
10 novembre 2016

20. 2020
TW – Online vs. Nazionali
Finance Interests
Social Banking Forum
10 novembre 2016

21. 2121
TW – BNL vs. Nazionali – Geo Location
Social Banking Forum
10 novembre 2016

22. 2222
TW – BNL vs. Nazionali
Top Sports Interests
Social Banking Forum
10 novembre 2016

23. 2424
SLIDE 2
Social Banking Forum
10 novembre 2016
from data to loyalty
Turning anonymous social data into loyal customers.

24. 2525
Social Minds
è un progetto di
DML s.r.l.
SEGUICI SU
Blog: http://www.socialminds.it/the-blog/
Facebook: https://www.facebook.com/SocialMindsIT
Twitter: https://twitter.com/SocialMindsIT
Slideshare:
http://www.slideshare.net/socialminds/presentations
Linkedin: http://www.linkedin.com/company/2871752
Vimeo: https://vimeo.com/socialminds
Grazie per l’attenzione!
Vieri Emiliani
vieri.emiliani@roialty.com
@vieriemiliani
in/vieriemiliani
http://roialty.com/