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SMWNYC 2017 - Shutterstock - Stand Out from the Crowd with High-Performing Visual Content

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Watch the full session on SMW Insider: https://socialmediaweek.org/insider/sessions/stand-crowd-high-performing-visual-content/

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SMWNYC 2017 - Shutterstock - Stand Out from the Crowd with High-Performing Visual Content

  1. 1. 2017 Creative Trends Stay one step ahead with Shutterstock’s Creative Trends infographic, our look at the styles and trends that will dominate 2017. Driven by data, see the percentage increase in searches for each trend over the last year.
  2. 2. Global Trends Four trends that are capturing the world’s imagination. White Texture +482% Head-Up Display +135% Halftone +225% Emojis +328%
  3. 3. White Texture +482% Adding a 3D feel, this trend can be sharp, intricate, or reflect the patterns found in nature.
  4. 4. Halftone +225% Evoking newsprint, analog TV, and pop art, the beauty of halftone lies in the imperfection.
  5. 5. Head-Up Display +135% A sleek dashboard style, with at-a-glance measurements and numbers.
  6. 6. Emojis +328% A truly global form of communication, emojis transcend language.
  7. 7. Cultural Trends As a society we’re thinking about the past, present, and future – balancing warm feelings of nostalgia with a sense of both excitement and uncertainty about the future.
  8. 8. Past Nostalgia +213% It’s a time to revisit and rework the iconography of the last decades. Think crazy patterns, vintage charm, and childhood favorites.
  9. 9. Present Reflection +140% From meditation to mindfulness, a reminder of the importance of taking time to contemplate and appreciate the moment.
  10. 10. Future Cybersecurity +363% As we live ever more connected lives, concern is growing about the safety of our memories and personal details. 4th Industrial Revolution +80% How technology will transform the way we live and work, with automation from robots to driverless cars. VR +255% Stepping into the mainstream, virtual reality offers new possibilities for storytelling. Ephemeral Internet +125% At a time when our every keystroke is recorded, a craving for carefree, fleeting self-expression has emerged.
  11. 11. Design Trends This year’s design trends are direct opposites, with the precision of technology versus the messy beauty of nature.
  12. 12. Tech Organic Texture +74% Nature Tropical +44% Glitch +32% Laser Cutting +22%
  13. 13. Organic Texture +74% Rich and timeless patterns found in nature, from tree rings to marble swirls.
  14. 14. A feel-good trend inspired by vivid colors, lush vegetation, and exotic fruits. Tropical +44%
  15. 15. Distorted images that represent the darker side of new technology. Glitch +32%
  16. 16. Art meets science in these beautiful, precise, and intricate patterns. Laser Cutting +22%
  17. 17. Visual Trends Around the World Discover the fastest growing trends across the globe, based on image searches.
  18. 18. Visual Trends Around the World Discover the fastest growing trends across the globe, based on image searches. Canada - Clean Energy US - Jalapeño Mexico - Hot Air Balloon Brazil - Girl Power Argentina – Architecture Spain - Citrus UK - Blockchain France - Medieval Germany - Tannenwald Italy - Geometric Pattern Poland - Food Pattern Turkey - Serenity India - Monsoon Russia - Lace Thailand – Cosplay Malaysia - Ketupat Vietnam - Women’s Day South Korea - Dol Hareubang Australia - Scandinavian Interior Japan - Artificial Intelligence
  19. 19. US Jalapeno UK Blockchain
  20. 20. Germany Tannenwald Brazil Girl Power
  21. 21. Video Trends This year’s video trends, chosen by our experts, reflect the changing nature of the workplace, technology that transports us, and the need to get away from it all.
  22. 22. Video Trends
  23. 23. Music Trends Mood meets energy as spare, evocative music competes with beats per minute. Chillhop Atmospheric High Octane
  24. 24. Music Trends Mood meets energy as spare, evocative music competes with beats per minute.
  25. 25. Social Media Trends The most popular images on our social media channels showed the extremes of nature, from a source of solace to something unpredictable and dramatic. Extreme Weather Muted Palette Splash of Warmth Reflection
  26. 26. Thank you!

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