A presentation around Social Business I delivered to the RBC Royal Bank and some of their valued corporate clients in Victoria, BC Canada. Includes some helpful tips and insights to maximize your investment in social media. Beautiful new Royal Bank location in downtown Victoria and I had a great time.

1. Using Social Media To
Leverage Your Business
Presentation for:
Sean Charles
info@SocialMediaSean.com
www.SocialMediaSean.com
@SocialMediaSean

2. Social Networks (User Base)
• Facebook 1 billion • Twitter 500 million
• Google Plus 400 million • LinkedIn 175 million
• Instagram 80 million • Pinterest 20 million
• Foursquare 20 million • Slide Share 16 million

3. • 66% of online adults use social networks, 37% use
daily (US)
• 800 million+ status updates on FB every day
• FB Users spend an average of 55 minutes/day
• 1 million new Twitter accounts every day
• 340 million tweets every day

4. • Most people aren’t using the yellow pages anymore
• They search for products & services online
• 74% will believe a peer review from a stranger
vs. only 14% believe an ad

5. know
TRUST

6. content
“In today’s world, cash is still king.
But when it comes to social media, content is queen.”
conversation

7. DO
Set up a blog and create content
DON’T
Be only self promotional

8. DO
Update your primary social networks
at least once per day
DON’T
Over do it, especially on Facebook

9. DO
Follow and network with your
professional community
DON’T
Be afraid to share content from
people within your industry

10. DO
Customize your posts for each
social network
DON’T
Repost the same content over and over

11. DO
Set up metrics to measure the
success of your social media
DON’T
Focus on the short term ROI
of social media.

12. DO
Train your employees how to use social
media to help grow your business
DON’T
Cut them off from using social networks

13. DO
Be Positive and Professional on Purpose!
Brand Perception = Reality
DON’T
Take yourself too seriously

14. DO
Keep the word sorry at your
disposal when you make a mistake
DON’T
Make excuses. Sorry is free to use
and valuable to your brand.

15. DO
Say thank-you when people
share your content
DON’T
Be surprised if people aren’t engaging at first

16. DO
Use social media to recognize
your team and customers
DON’T
Underestimate the power of
public recognition

17. DO
Share pictures and video of life at the
office/company culture.
DON’T
Be Boring – Be Creative!

18. Questions??

19. Thank you!
Sean Charles
250-812-3748
info@SocialMediaSean.com
www.SocialMediaSean.com
@SocialMediaSean
FREE Social Business Consult for Tonight’s Attendees.
Presentation Slides Available. See me for details.