The Opinions of Friends, Family,  and Peers Matter Most 9/17/2008 <ul><li>Recommendations from family and friends have the...
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Word Of Mouth Marketing Research: The Opinions of Friends, Family and Peers Matter Most

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GasPedal's Word of Mouth Marketing Research slide of the week. Originally featured in GasPedal's blog You Can Be A Word Of Mouth Marketing Supergenius! http://blog.gaspedal.com

Publicada em: Negócios, Tecnologia
  • So cool. Just one page and you explained everything.

    Darren Mack
    www.lyricsringtones.org/
    www.shibidoo.com/
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  • Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.

    www.soezlecturing.com
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Word Of Mouth Marketing Research: The Opinions of Friends, Family and Peers Matter Most

  1. 1. The Opinions of Friends, Family, and Peers Matter Most 9/17/2008 <ul><li>Recommendations from family and friends have the most clout and influence on consumer purchasing 1 </li></ul><ul><li>Family and friends are more influential on purchasing decisions than TV, print, or the Web 2 </li></ul><ul><li>46% of IT decision makers find peer recommendations to be the most influential on purchasing decisions 3 </li></ul>1. Study on consumer touch point clout , Zenith Optimedia, 4/10/2008; 2. BIGresearch Simultaneous Media Usage Study , 1/19/2008; 3. CMO Council study , 12/17/2007

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