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How to manage your social media content strategy, presented by Natanya Anderson

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In her Brands-Only Summit presentation, Whole Foods Market's Natanya Anderson teaches a class on how to manage your social media content strategy. She talks about sourcing great content, determining which platforms to focus on, and developing your content calendar.

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How to manage your social media content strategy NATANYA ANDERSON WHOLE FOODS MARKET OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014
How To Manage Your Social Media Content Strategy Natanya Anderson Director, Social Media Whole Foods Market @natanyap #BrandsOnlySummit
It’s a Virtuous Cycle Know Your Community Dig Into Business Initiatives Build a Storytelling Plan Optimize Survey the Entire Landscape @natanyap #BrandsOnlySummit
Community: Audience + ‘Graphics Interests Channel Mores Loves Hates Learned Behaviors Community @natanyap #BrandsOnlySummit
Why Do People Share? At its heart, community is about sharing @natanyap Source: NY Times Psychology of Sharing report #BrandsOnlySummit
Business Initiatives: Prospect for Gold • What internal partners focus on – “Speeds and feeds” – Proof points – Characteristics – Sales goals • Dig deeper on – Customer needs a product or service supports – What will get customers excited – What gets internal teams excited – How a product helps/inspires/celebrates customers @@nnaattaannyyaapp ##BBrraannddssOOnnllyySSuummmmiitt
Storytelling: Find the Sweet Spot @natanyap #BrandsOnlySummit Source: Augie Ray, experiencetheblog.com, Stop Social Media Marketing, October 7, 2014
Integrate, Integrate, Integrate! Website Mobile Apps Shared customer experience Blog Social Channels Email eCommerce @natanyap #BrandsOnlySummit
Create a Conversation Inherent Invited Incentivized • Comments • Re-posts • Shares • Celebrations • Reviews • Chats • Contests • Ambassadors • Influencers @natanyap #BrandsOnlySummit
Landscape: Think Deep and Wide @natanyap #BrandsOnlySummit
Optimize: Channel Tweaks @natanyap #BrandsOnlySummit
Optimize: Topic Tweaks @natanyap #BrandsOnlySummit
A Virtuous Path Know Your Community Dig Into Business Initiatives Build a Storytelling Plan Survey the Entire Landscape Optimize @natanyap #BrandsOnlySummit
Thank You @natanyap @natanyap #BrandsOnlySummit
Learn more about past and upcoming events SOCIALMEDIA.ORG/EVENTS OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014

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How to manage your social media content strategy, presented by Natanya Anderson

  • 1. How to manage your social media content strategy NATANYA ANDERSON WHOLE FOODS MARKET OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014
  • 2. How To Manage Your Social Media Content Strategy Natanya Anderson Director, Social Media Whole Foods Market @natanyap #BrandsOnlySummit
  • 3. It’s a Virtuous Cycle Know Your Community Dig Into Business Initiatives Build a Storytelling Plan Optimize Survey the Entire Landscape @natanyap #BrandsOnlySummit
  • 4. Community: Audience + ‘Graphics Interests Channel Mores Loves Hates Learned Behaviors Community @natanyap #BrandsOnlySummit
  • 5. Why Do People Share? At its heart, community is about sharing @natanyap Source: NY Times Psychology of Sharing report #BrandsOnlySummit
  • 6. Business Initiatives: Prospect for Gold • What internal partners focus on – “Speeds and feeds” – Proof points – Characteristics – Sales goals • Dig deeper on – Customer needs a product or service supports – What will get customers excited – What gets internal teams excited – How a product helps/inspires/celebrates customers @@nnaattaannyyaapp ##BBrraannddssOOnnllyySSuummmmiitt
  • 7. Storytelling: Find the Sweet Spot @natanyap #BrandsOnlySummit Source: Augie Ray, experiencetheblog.com, Stop Social Media Marketing, October 7, 2014
  • 8. Integrate, Integrate, Integrate! Website Mobile Apps Shared customer experience Blog Social Channels Email eCommerce @natanyap #BrandsOnlySummit
  • 9. Create a Conversation Inherent Invited Incentivized • Comments • Re-posts • Shares • Celebrations • Reviews • Chats • Contests • Ambassadors • Influencers @natanyap #BrandsOnlySummit
  • 10. Landscape: Think Deep and Wide @natanyap #BrandsOnlySummit
  • 11. Optimize: Channel Tweaks @natanyap #BrandsOnlySummit
  • 12. Optimize: Topic Tweaks @natanyap #BrandsOnlySummit
  • 13. A Virtuous Path Know Your Community Dig Into Business Initiatives Build a Storytelling Plan Survey the Entire Landscape Optimize @natanyap #BrandsOnlySummit
  • 14. Thank You @natanyap @natanyap #BrandsOnlySummit
  • 15. Learn more about past and upcoming events SOCIALMEDIA.ORG/EVENTS OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014