In her Brands-Only Summit presentation, Whole Foods Market's Natanya Anderson teaches a class on how to manage your social media content strategy.
She talks about sourcing great content, determining which platforms to focus on, and developing your content calendar.
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How to manage your social media content strategy, presented by Natanya Anderson
1. How to manage your social
media content strategy
NATANYA ANDERSON
WHOLE FOODS MARKET
OCTOBER 2729, 2014 ORLANDO SOCIALMEDIA.ORG/SUMMIT2014
2. How To Manage Your Social
Media Content Strategy
Natanya Anderson
Director, Social Media
Whole Foods Market
@natanyap #BrandsOnlySummit
3. It’s a Virtuous Cycle
Know Your
Community
Dig Into
Business
Initiatives
Build a
Storytelling
Plan
Optimize
Survey the
Entire
Landscape
@natanyap #BrandsOnlySummit
4. Community: Audience +
‘Graphics
Interests
Channel
Mores
Loves
Hates
Learned
Behaviors
Community
@natanyap #BrandsOnlySummit
5. Why Do People Share?
At its heart, community is
about sharing
@natanyap Source: NY Times Psychology of Sharing report
#BrandsOnlySummit
6. Business Initiatives: Prospect for Gold
• What internal partners focus on
– “Speeds and feeds”
– Proof points
– Characteristics
– Sales goals
• Dig deeper on
– Customer needs a product or service supports
– What will get customers excited
– What gets internal teams excited
– How a product helps/inspires/celebrates customers
@@nnaattaannyyaapp ##BBrraannddssOOnnllyySSuummmmiitt
7. Storytelling: Find the Sweet Spot
@natanyap #BrandsOnlySummit
Source: Augie Ray, experiencetheblog.com, Stop Social Media Marketing, October 7, 2014
8. Integrate, Integrate, Integrate!
Website Mobile Apps
Shared
customer
experience
Blog
Social
Channels
Email
eCommerce
@natanyap #BrandsOnlySummit
13. A Virtuous Path
Know Your
Community
Dig Into
Business
Initiatives
Build a
Storytelling
Plan
Survey the
Entire
Landscape
Optimize
@natanyap #BrandsOnlySummit