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BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer

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In their BlogWell New York presentation, Food Network's Director of Social Media, Kate Gold, and Editor, Sarah De Heer, share how they launched and sustain their Twitter campaign to engage fans.

Kate and Sarah describe the execution of their #PullUpAChair campaign that includes: their initial goals for the program, their partner strategy, the official launch, and lessons learned.

Watch the video of this presentation here: https://vimeo.com/51618064

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BlogWell New York Social Media Case Study: Food Network, presented by Kate Gold and Sarah De Heer

  1. 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011This presentation is from socialmedia.org/blogwell Kate Gold &BlogWell Sarah De Heer New YorkSeptember 12, 2012 Food Network Invites You to socialmedia.org/blogwell #PullUpAChair
  2. 2. Invites you to #PullUpAChair
  3. 3. Goals• Bring food community together online• Break down barriers between food websites and leverage what each site does best• Be the “host” of these events
  4. 4. #PullUpAChair
  5. 5. What does this all mean?
  6. 6. Lessons Learned• Multiple blog posts highlight different blogger segments• Educate general public on participation• Shared promotion needs guidelines
  7. 7. What’s Next • Invite talent to #PullUpAChair • Highlight community participation • Bring it full circle • Begets future partnerships • Give back to community
  8. 8. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWellsThis presentation is from socialmedia.org/blogwellBlogWell socialmedia.org/blogwell New YorkSeptember 12, 2012 socialmedia.org/blogwell

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