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BlogWell Minneapolis Social Media Case Study: AccuQuote, presented by Sean Cheyney

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How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Sean Cheyney AccuQuote “Social Media for the Analytic Marketer”
Social Media for the Analytic Marketer 1
The ROI Question If you’re so focused on measurement and analytics, how do you justify being active using social media? Utilize Utili existing measurement t l and new simple ones t i ti t tools d i l to get a full picture of response and interaction – Analytic tools • Web Analytics – Omniture • Feedburner – Monitoring tools • Google News Alerts • TweetDeck 2
AccuQuote Overview Objectives and how social media fits into the BIG picture picture… • Lead generation • Life insurance education f d • Recruiting • PR • Strategic partner promotion 3
Recruiting 4
Questions? Sean Cheyney VP, Marketing and Business Development scheyney@accuquote.com 847-850-2000 x262 847-850- Twitter: @scheyney @ y y Twitter.com/AccuQuote Blog.accuquote.com Blog accuquote com 5
How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com

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BlogWell Minneapolis Social Media Case Study: AccuQuote, presented by Sean Cheyney

  • 1. How Big Brands Use Social Media Minneapolis at General Mills | August 13, 2009 Sean Cheyney AccuQuote “Social Media for the Analytic Marketer”
  • 2. Social Media for the Analytic Marketer 1
  • 3. The ROI Question If you’re so focused on measurement and analytics, how do you justify being active using social media? Utilize Utili existing measurement t l and new simple ones t i ti t tools d i l to get a full picture of response and interaction – Analytic tools • Web Analytics – Omniture • Feedburner – Monitoring tools • Google News Alerts • TweetDeck 2
  • 4. AccuQuote Overview Objectives and how social media fits into the BIG picture picture… • Lead generation • Life insurance education f d • Recruiting • PR • Strategic partner promotion 3
  • 6. Questions? Sean Cheyney VP, Marketing and Business Development scheyney@accuquote.com 847-850-2000 x262 847-850- Twitter: @scheyney @ y y Twitter.com/AccuQuote Blog.accuquote.com Blog accuquote com 5
  • 7. How Big Brands Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com