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  1. 1. This is a talk about endings and beginnings
  2. 2. Steven Rosenbaum CEO Magnify.net
  3. 3. On 9/10 2001
  4. 4. On 9/10 2001 I was a filmmaker
  5. 5. On 9/11 2001 I became a curator
  6. 6. !I found a story that had so many voices… that my role became a finder, and filter. A Curator. But the thing I learned on 9/11 – is that the media’s monopoly on storytelling is over. And that’s a good thing.!
  7. 7. The era that is ending is the “Me Web”
  8. 8. The era that is beginning is the “We Web”
  9. 9. "#$%&$$'!%($!)*&'! +,!-./.0.1*2+'! %(3+45(!6778!!!!!!!!!! !"#$%&'(#)"+,! .',+39*2+'!&*:! -3$*%$);!! ! ! ! <3.-!=-(9.)%>!?++50$@!!!
  10. 10. "#$%&$$'!%($!)*&'! +,!-./.0.1*2+'! %(3+45(!6778!!!!!!!!!! !"#$%&'(#)"+,! .',+39*2+'!&*:! -3$*%$);!! ! ! ! <3.-!=-(9.)%>!?++50$@!!! ;A+&!%(*%!94-(! .',+39*2+'!.:!'+&! -3$*%$)!#*#+'"," -%')@;!
  11. 11. B--+3).'5!%+!C.:-+>!D$%&$$'!EFFG!*')! 677H>!%($!%+%*0!*9+4'%!+,!&$D!%3*I-! &$'%!,3+9!*D+4%!E7!%$3*DJ%$:!*!9+'%(! %+!E>777>777!%$3*DJ%$:!K+3!E!$L*DJ%$M@!! 677E! 67E7!
  12. 12. The impact is measurable.
  13. 13. Too Much Information! Why is it sometimes so hard to remember where you left your keys, books, glasses – even where you parked your car? If our brains were like computers, this would never happen. ! But unlike computers, our brains can’t erase memories. ! So if we do something over and over every day, many similar memories remain in our head and begin to blur together. If you remember parking your car in dozens of different places, it can be hard to single out the last place you left it. !
  14. 14. SAY GOODBYE TO SEARCH.
  15. 15. •  +40)!J+4!%34:%!%($!.',+39*2+'!O3$:$'%$)!.'!%(.:!*32-0$P! N • :!%(.:!*32-0$!&3.R$'!DJ!*'!$LO$3%!+3!$'%(4:.*:%!&(+!S'+&:!%($!%+O.-!&$00>!+3!.:!.%!9+3$! Q :(*00+&!.'!'*%43$P! •  +$:!%($!:.%$!(*/$!)4O0.-*%$>!+/$30*OO.'5>!+3!3$)4')*'%!*32-0$:!+'!%($!:*9$!+3!:.9.0*3! T %+O.-:!&.%(!:0.5(%0J!).U$3$'%!S$J&+3)!/*3.*2+':P! •  +40)!J+4!D$!-+9,+3%*D0$!5./.'5!J+43!-3$).%!-*3)!.',+39*2+'!%+!%(.:!:.%$P! N •  +$:!%(.:!*32-0$!(*/$!:O$00.'5>!:%J0.:2->!+3!,*-%4*0!$33+3:P! T •  3$!%($!%+O.-:!)3./$'!DJ!5$'4.'$!.'%$3$:%:!+,!3$*)$3:!+,!%($!:.%$>!+3!)+$:!%($!:.%$! B 5$'$3*%$!-+'%$'%!DJ!*R$9O2'5!%+!54$::!&(*%!9.5(%!3*'S!&$00!.'!:$*3-(!$'5.'$:P! •  +$:!%($!*32-0$!O3+/.)$!+3.5.'*0!-+'%$'%!+3!.',+39*2+'>!+3.5.'*0!3$O+32'5>!+3.5.'*0! T 3$:$*3-(>!+3!+3.5.'*0!*'*0J:.:P! •  +$:!%($!O*5$!O3+/.)$!:4D:%*'2*0!/*04$!&($'!-+9O*3$)!%+!+%($3!O*5$:!.'!:$*3-(! T 3$:40%:P! •  +&!94-(!W4*0.%J!-+'%3+0!.:!)+'$!+'!-+'%$'%P! V •  +$:!%($!*32-0$!)$:-3.D$!D+%(!:.)$:!+,!*!:%+3JP! T • :!%($!:.%$!*!3$-+5'.1$)!*4%(+3.%J!+'!.%:!%+O.-P! Q
  16. 16. • :!%($!-+'%$'%!9*::XO3+)4-$)!DJ!+3!+4%:+43-$)!%+!*!0*35$!'49D$3!+,!-3$*%+3:>!+3!:O3$*)! Q *-3+::!*!0*35$!'$%&+3S!+,!:.%$:>!:+!%(*%!.')./.)4*0!O*5$:!+3!:.%$:!)+'Y%!5$%!*:!94-(!*R$'2+'! +3!-*3$P! •  *:!%($!*32-0$!$).%$)!&$00>!+3!)+$:!.%!*OO$*3!:0+OOJ!+3!(*:20J!O3+)4-$)P! N •  +3!*!($*0%(!3$0*%$)!W4$3J>!&+40)!J+4!%34:%!.',+39*2+'!,3+9!%(.:!:.%$P! Z •  +40)!J+4!3$-+5'.1$!%(.:!:.%$!*:!*'!*4%(+3.%*2/$!:+43-$!&($'!9$'2+'$)!DJ!'*9$P! N •  +$:!%(.:!*32-0$!O3+/.)$!*!-+9O0$%$!+3!-+9O3$($':./$!)$:-3.O2+'!+,!%($!%+O.-P! T •  +$:!%(.:!*32-0$!-+'%*.'!.':.5([40!*'*0J:.:!+3!.'%$3$:2'5!.',+39*2+'!%(*%!.:!D$J+')! T +D/.+4:P! • :!%(.:!%($!:+3%!+,!O*5$!J+4Y)!&*'%!%+!D++S9*3S>!:(*3$!&.%(!*!,3.$')>!+3!3$-+99$')P! Q •  +$:!%(.:!*32-0$!(*/$!*'!$L-$::./$!*9+4'%!+,!*):!%(*%!).:%3*-%!,3+9!+3!.'%$3,$3$!&.%(!%($! T 9*.'!-+'%$'%P! •  +40)!J+4!$LO$-%!%+!:$$!%(.:!*32-0$!.'!*!O3.'%$)!9*5*1.'$>!$'-J-0+O$).*!+3!D++SP! N •  3$!%($!*32-0$:!:(+3%>!4':4D:%*'2*0>!+3!+%($3&.:$!0*-S.'5!.'!($0O,40!:O$-.-:P! B •  3$!%($!O*5$:!O3+)4-$)!&.%(!53$*%!-*3$!*')!*R$'2+'!%+!)$%*.0!/:@!0$::!*R$'2+'!%+!)$%*.0P! B •  +40)!4:$3:!-+9O0*.'!&($'!%($J!:$$!O*5$:!,3+9!%(.:!:.%$P! N
  17. 17. What is Quality?.
  18. 18. ?!
  19. 19. Say Hello to Curation.
  20. 20. ]<Q^V!_`#BVA!
  21. 21. ./01"2344356"78##()" a=+-.*0Z0+&!
  22. 22. Now YOU are the curator that your friends, family and customers count on KVQA^b!!c+4Y3$!&$*3.'5!%($!-3+&'M !
  23. 23. The world needs thoughtful filters. Humans replace algorithms. Ideas replace data.
  24. 24. My Curation Journey…
  25. 25. 88809:+%;56<%;5605+="
  26. 26. Curation. 3 Simple Ideas.
  27. 27. 9>55)#"?5:+"@3=3(%4"945(>36=" c+43!$')+3:$9$'%:>!d.S$:>!!`^Y:>!*')!O+:%:!9*R$3@!
  28. 28. A3)(#636="3)"B5+#"C58#+D:4"(>%6")C#%E36=" ?*%($3>!!+35*'.1$>!*')!0%$3!5++)!:%4U@!
  29. 29. F6"%"653)'"85+-G"H:)(5B#+)"#B&+%H#"H4%+3('0"" C43*2+'!^++0:!C*'!=4O$3-(*35$!J+43!<).%+3.*0!Q':2'-%:@!!
  30. 30. =4--$::,40!C43*%+3:!(*/$!*!e+.-$>!*')!*!g*::.+'!,+3!%($.3!:4Dh$-%@!!! 9>55)#"@3=3(%4"945(>36=" c+43!$')+3:$9$'%:>!d.S$:>!!`^Y:>!*')!O+:%:!9*R$3@! A3)(#636="3)"B5+#"C58#+D:4"(>%6E")C#%E36=" ?*%($3>!!+35*'.1$>!*')!0%$3!5++)!:%4U@! F6"%"653)'"85+-G"H:)(5B#+)"#B&+%H#"H4%+3('0"" c+43!/.:.%+3:!&.00!9*S$!-+'%$'%!,+3!J+4@! !^($!C43*%$)!efQC<!.:!O+&$3,40>!!4'.W4$>!*')!$-+'+9.-*0@!
  31. 31. Do You Have a Curation Equation?
  32. 32. C+':.)$3!J+43!/+.-$!*')!:+43-$:b! !! 783I#+0""J58"3("85+E)"D5+"'5:0" V+&!)+!J+4!4:$!%&.R$3!%+!0.:%P!^+!#3+*)-*:%P!!^+!C+''$-%P! !! A3*#0""K#%4";B#0""L:(>#6;H0""" B3$!J+4!-3$*2'5!$/$'%:!*3+4')!J+43!D3*')!*')!/+.-$P! !! J58"-5"'5:"E658"8>%("D54458#+)"8%6(M" B3$!J+4!*:S.'5!+O$'!$')$)!W4$:2+':P!!T+!O$+O0$!3$:O+')P! c+43!-43*2+'!$W4*2+'!&.00!/*3J@!!! #4%!').'5!!*!9.L!+,!-3$*2+'!*')!*553$5*2+'!.:!-3.2-*00J!.9O+3%*'%@!
  33. 33. Are You A Publisher?
  34. 34. T+!J+43!/.:.%+3:!$LO$-%!-+'%$'%P! 9%6"'5:"E##C"D54E)"56")3(#"83(>"N:)("'5:+" !! C+5-:H(M" !! 9%6"'5:+"*3)3(5+)")>%+#G"C5)(G"C:&43)>M" !! @5"'5:+"H5BC#;(5+)"436E"%6-")>%+#G""5+" (+'"%6-"E##C"H:)(5B#+)"56"!"#$%&)3(#M" ^($!0.'$:!*3$!D0433.'5@!!! iJ!3$:$*3-(>!9J!O+:%>!9$).*!O.-S4O!*')!:(*3.'5@!
  35. 35. Today – we’re all creators. This creates amazing opportunities, and massive noise.
  36. 36. The web becomes a human network.
  37. 37. It’s not Facebook. It’s not Google. It’s not Apple.
  38. 38. It’s not Facebook. It’s not Google. It’s not Apple. It’s us.
  39. 39. Ten Years Later…
  40. 40. O54458"B#"56" 783I#+P" QB%=63D'"

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