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WhatsApp’s blog:
The telling diary
of a $16 billion startup
(and what we can learn from it)
Andre F. Bourque
Managing Edit...
September 12, 2009
Company responds to users leaving BlackBerry for
Apple and Android smartphones

WhatsApp’s blog: The te...
January 28, 2010
“It’s broken, we’re fixing it, and keeping you informed…”

WhatsApp’s blog: The telling diary of a 16 bil...
April 3, 2010

Calling all users: We’d love to have you beta test us!

WhatsApp’s blog: The telling diary of a 16 billion ...
September 19, 2010
Seeing a need for international adoption, WhatsApp
removes itself from AppWorld distribution.

WhatsApp...
February 22, 2011
Aims to exceed both Apple and user expectations; focuses
on every single existing app feature to make it...
July 12, 2011
Constant user feedback, constant product evolution: “We
are continuing to work on adding cool group chat
fea...
September 26, 2011
Company celebrates 1 million transactions per second on
a single device. By January, they hit 2 million...
March 22, 2012
Handles rumors head-on, yet explains, “We would rather work
on cool new features…”

WhatsApp’s blog: The te...
December 29, 2012
Company stands its ground and reassures users.

WhatsApp’s blog: The telling diary of a 16 billion dolla...
August 7, 2013
Company focuses on big updates and tells users, “From
now own we’ve simplified our business model so the fi...
December 19, 2013
No user left untouched: Company releases voice messaging
across all platforms at once: “We put extra eff...
February 19, 2014
400 million users, with credit going to each of them. “We also
heard from British woman who runs a chari...
Facebook
Humble and dedicated: “Here’s what will change
for you, our users: nothing.”

WhatsApp’s blog: The telling diary ...
WhatsApp’s diary is
about the user.
Andre F. Bourque
Managing Editor, Technorati

WhatsApp’s blog: The telling diary of a ...
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While journalists are scrambling around for quotes, and analysts and PR companies are looking to place "reaction" pieces, you needn't look further than WhatsApp's own blog to understand the story. The story of how the world's most popular smartphone messaging app came to be.

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WhatsApp's blog: The telling diary of a 16 billion dollar startup

  1. WhatsApp’s blog: The telling diary of a $16 billion startup (and what we can learn from it) Andre F. Bourque Managing Editor, Technorati WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  2. September 12, 2009 Company responds to users leaving BlackBerry for Apple and Android smartphones WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  3. January 28, 2010 “It’s broken, we’re fixing it, and keeping you informed…” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  4. April 3, 2010 Calling all users: We’d love to have you beta test us! WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  5. September 19, 2010 Seeing a need for international adoption, WhatsApp removes itself from AppWorld distribution. WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  6. February 22, 2011 Aims to exceed both Apple and user expectations; focuses on every single existing app feature to make it better. WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  7. July 12, 2011 Constant user feedback, constant product evolution: “We are continuing to work on adding cool group chat features...if you have any feedback, let us know.” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  8. September 26, 2011 Company celebrates 1 million transactions per second on a single device. By January, they hit 2 million tps. WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  9. March 22, 2012 Handles rumors head-on, yet explains, “We would rather work on cool new features…” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  10. December 29, 2012 Company stands its ground and reassures users. WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  11. August 7, 2013 Company focuses on big updates and tells users, “From now own we’ve simplified our business model so the first year of use is free and only $.99 a year after that.” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  12. December 19, 2013 No user left untouched: Company releases voice messaging across all platforms at once: “We put extra effort into making sure that Blackberry, Nokia, and Windows phone users can enjoy the same rich, powerful voice messaging experience.” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  13. February 19, 2014 400 million users, with credit going to each of them. “We also heard from British woman who runs a charity in Uganda…[who] uses WhatsApp to send daily reports, photos, and videos…” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  14. Facebook Humble and dedicated: “Here’s what will change for you, our users: nothing.” WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
  15. WhatsApp’s diary is about the user. Andre F. Bourque Managing Editor, Technorati WhatsApp’s blog: The telling diary of a 16 billion dollar startup | 20 Feb 14 | @SocialMktgFella
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While journalists are scrambling around for quotes, and analysts and PR companies are looking to place "reaction" pieces, you needn't look further than WhatsApp's own blog to understand the story. The story of how the world's most popular smartphone messaging app came to be.

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