The document discusses sustainable competitiveness and how networks enable connectivity and global competitiveness. It talks about how networks are becoming the platform for all forms of communication and IT, and how this network transformation is changing the way people work, live, play and learn. The network is enabling new business models focused on productivity and growth.

1. Sustainable Competiveness
Network Enables Connectivity, Global Competiven
“If You Have Agreed With Everything I’ve Said… I’ve Clearly Failed”
John Chambers
Chairman and CEO
Cisco Systems

2. GAAP Reconciliation
During this presentation references to financial measures of Cisco will include
references to non-GAAP financial measures. Cisco provides a reconciliation between
GAAP and non-GAAP financial information on our website at www.cisco.com under
“About Cisco” in the “Investor Relations” section.
http://investor.cisco.com/results.cfm
Forward-Looking Statements
This presentation contains projections and other forward
forward-looking statements regarding
future events or the future financial performance of Cisco, including future operating
results. These projections and statements are only predictions. Actual events or
results may differ materially from those in the projections or other forward
forward-looking
statements. Please see Cisco’s filings with the SEC, including its most recent filings
on Form 10-K and Form 10-Q, for a discussion of important risk factors that could
Q,
cause actual events or results to differ materially from those in the projections or other
forward-looking statements.

3. What’s on Your Mind?
• Sustainable Competiveness
• Global Economy
• Technology Transitions… Social Media / Collaboration
Video / Virtualization / Data Cent
• Business Case for IT... IT Innovation / Enable Strategy?
• What’s Working with IT? What
Do Differently?
• Innovation… Operational Excellence

4. What’s on My Mind?
• Market Transitions / Tipping Points
- Global Economy - Collaboration / Video
- Technology Transitions - Consumer Business
- Virtualization / Data Center
• Speed / Scale / Flexibility / Replication
• Collaboration / Video… Everything We Do
• Market Adjacencies 30+… New Business Models
…
• Innovation… Business Models / Organization Structure / IT
• Innovation AND Operational Excellence
Sustainable Competiveness… Countries / Companies

5. Vision: Country’s Sustainable Competitiveness
Education
Infrastructure
Innovation
Market Transitions
Supportive Government
Collaboration
“First Time… 3 Billion People < $3 / Day”

6. Common Vocabulary / Key Themes
Market Transitions / Tipping Points
• Opportunity / time to change
Business / Government Model
• Vision… 5+ years
+
• Strategy… 2-4 years
• Execution… 12-18 months
18
“Challenge Enable Vision / Strategy / Execution by I

7. arket Transitions in Global GDP Emerging Countrie
Cisco Makes All Decisions… Vision … 5 – 10 Years
100%
Developed
75%
50%
25%
Emerging
1820 1913 1950 2005 2025
“Innovation / Operational Excellence / Speed…
Emerging No Longer Following”
Source: The Economist, “The New Titans,” 16 Sept. 2006

8. T has proven to be a key enabler of socioeconomic progress and
velopment, enhancing productivity and therefore economic grow
ucing poverty and improving living standards.”
- World Economic Forum, Global IT Re

9. “Technology has become th
engine of Globalization” - World
e expansion of ICT is both
se and effect of globalization”
“Globalization has be
a main driver of - Worl
Organ
technological progres

10. Source: S
Saudi Arabia
ON THE FAST TRACK TO TOP 1

11. ness-Friendly
Impressive Progress Quality
vironment Workforce
Infrastructu
13 Ease Doing • 27th Global
usiness Top 10 most Competitiven
14 FDI Inflow
competitive economy • Universities
7 New
arket
ficiency • $2.4B educ
“reform”… 5
emove Hurdles students

12. Cisco’s Vision / Strategy / Execution
Network Changes Way We All Forms Communication /
Work / Live / Play / Learn IT into Network
Network Becomes the Enabling New… Business
Platform… IIN Models Productivity / Growth
Market Transitions… Technology and Business
Customer Driven Architecture
Innovation…Build / Buy / Cross Functional
Partner / Collaborate Teamwork / Prioritization
Leader In All Customer Leader in Collaboratio
#1 Product Leadership
Segments…Consumer and Web 2.0
Lead Layers 1-7 Quad Play Everywhere… UC Leader in Video Archit
Convergence

13. arket Transitions…
Opportunities
Video
Network
Network
as Platform
Network
of Networks
one
/ Voice / Video
1997 2000 2006 2009

14. Cisco’s Growth Strategy
Build
Innovation Not
Competition
Competition
Market
Market Transitions
Transitions
Adjacencies
Buy Partner

15. sis in
ence
Fear in Financial
Markets
Q1 Phase 1
Acceleration
Q4 Tipping Point
Global Economic
Meltdown
Q3 “Bottom”
JAN 2008 JAN 2009 DEC 2009

16. sis in Cisco Focus Over Last 2 Year
ence
Fear in Financial
Markets
• Speed, •
Scale, Flexibility, Replicate Q1 Phase
Accelerat
• Playbook, Gameplan… Most Aggressive in History
Q4 Tipping Point
• OrganizationGlobal Economic Business Models
Structure,
Meltdown
Q3 “Bottom”
• Network is Platform for Communications / IT
JAN 2008 JAN 2009 DEC 2009

17. Market Transitio

18. Expanding Expectations of IT… Priorities Aligned
Embed Enable
CEO Priorities
(Business Focus) CIO Priorities
(Technology Focus)
Vision / Strategy / Execution
Growth / Productivity / Cost Realignment
New Business Models… Speed / Flexibility
Business and Technology Architectures
IT / Program Progress, Capabilities
T has gone from enabling our strategy to being our strate

19. conomy… 30+ New Markets…
+ 10% Expense
Playbook Game Plan
Expense Reduction Resource
$1.5B Reallocation $1B
Organization Structure Business Models
- C / B / WG - Engineering / Sales V/S/E
30+ Market Adjacencies
+
Execution Growth

20. Innovation Operational Excelle
Market Transitions
34X
Business Models… V/S/E
( Operational
Innovation… Execution
Excellence
Process / Preparation…
Speed / Scale / Flex / Replicable
Organization Structure… Enable
Network Platform… Collaboration / Web 2.0
Plumber Technology Business Partner
Collaboration Enables all of the Above

21. Leadership in Collaborative Utilization
6X Files Uploaded Publishers
41X
User Growth Rate 86X

22. TelePresence…
TelePresence Flagship of
Collaboration Business Models
452K Meetings
7,800 Meetings / Week
674 Rooms… 204 Cities… 47 Countries
60%+ Utilization… 10 hour day
500 Customers… CEOs Get It

23. COP15
COP
Bonn
Geneva
Copenhagen
New York
• 7 TelePresence… secure
• 5 rooms… UN locations: Bonn, Geneva, Nairobi, New York, Danish Foreign Ministry Copenh
• UN, IGOs, NGOs via Cisco rooms (~70 globally)
Nairob
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

24. For Consumer…
Swim w/ Dolphins Zip Lining
Bear Fishing Family

25. For Business
Customer Meeting
On My Mind
Company Meeting
Jabber War Room

26. Organization Structure… Collaborative Groups
Innovation
Operational Excellence

27. Market Adjacencies… 30+
Collaboration
UC / WebEx / TP
Smart
Connected Advertising Cisco 3.0
Communities
Video Smart Grid Quality Mexico 3.0
Saudi Arabia / Software/ Command / Control
Brasil / Russia China 3.0
XaaS
Strategy Collab. / Teamwork
Cloud Media Sports /
Mobility Services Globalisation
Computing Solutions Entertainment
(IRIS) Routers Managed Virtualization/ Commercial
Solutions Green
In Space Services Data Center Acceleration
Emerging Virtual Safety /
dia 3.0 Small Business Consumer
Countries 2.0 Healthcare Security
Growth / Execution… (
(25%...12-17%)

28. Foundation for Business Goals
Collaboration UC /
WebEx / TelePresence
45 Days Enabled by Structure / Models
Smart
Connected
Communities
Advertising Cisco 3.0
• 4 Acquisitions Video Smart Grid
• Earnings
Quality Mexico 3.0
Command / Control
Media Software/ China 3.0
Solutions XaaS Collab. / Teamwork
• Strategic Alliances • Shareholder Meeting
Mobility
Cloud
Computing
Brasil / Russia /
Saudi Arabia Services Globalisation Sports /
Entertainment
Strategy
• CIO Conference
(IRIS) Routers
In Space
Managed
Services
Solutions
Virtualization/
Data Center
Commercial
• 100+ Customer Meetings
Acceleration
Green
Small Emerging Virtual Safety /
India 3.0 Consumer Healthcare Security
Business Countries 2.0
Speed / Scale / Flexibility / Replicate
Organizational New Business
Structure Models
Councils / Boards
V/S/E
Working Groups

29. Effectiveness in Transitions…
Industry Market Capitalization
$132B
January 1995 November 20
January 201
$110B
$60B
$23B
1995: Alcatel, Lucent, Nortel, 2006: Alcatel, Lucent, Nortel, Ciena,
Ascend, 3Com, Bay, Cabletron, Fore, Madge, Shiva, Newbridge, Xylan
Com, Enterasys, Extreme, Foundry, Juniper, Redback, Riverstone, Sy

30. Cisco Networking Academies
165+ Countries / Territories
9,500+ Academies
WORLDWIDE 20,000+ Instructors
900,000+ Students (20% Female)
650,000+ CCNA 4 Graduates (15% Female)
2,181+ Academies
UNITED STATES 3,652+ Instructors
137,538+
137 Students (15% Female)
172,380+
172 CCNA 4 Graduates (12% Female)
200+ Academies
MIDDLE EAST 300+ Instructors
20,000+ Students (21% Female)
35,000+ CCNA 4 Graduates (17% Female)
89 Academies
239 Instructors
SAUDI ARABIA 13,226 Students (26% Female)
2,737 CCNA 4 Graduates (3% Female)

31. Bahrain Bahrain International Circuit
…an environment where technology thrives Powered by Cisco
…a winning combination of
technology and talent

32. Consider the Possibilities
rom Basics To Efficiency and Innovat
zens: siloed government Citizens: One Government all need
agencies different ministries
Integrated ICT framework
T solution patchwork
Shared services, optimized operatio
connected services, data-sharing
Collaborative citizen-centric approa
p-down government push
Broadband Experience, Application
cus only broadband penetration
IT is part of THE strategy
s an enabler
operation Collaboration / Internet Phase 2

33. ICT: Gaining Importance
p 10 competitive
economy The NCC* Working Recommendations
• ICT sector growth 10%... 5 years
• Access, affordability mobile services all ar
• Nationwide broadband penetration
ationwide:
applications
• Subsidies rural broadband penetration
ubsidies…
• Competitive telecoms regulation
ompetitive
CT Enabler and • e-government services
government
mpetitive Advantage • Education awareness programs
ducation,
Source: * The National Competitiveness Center, Saudi Arabia