Stop Social Media Shiny Object Syndrome
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The document discusses shiny object syndrome, which refers to being easily distracted by new opportunities on social media without properly evaluating them. It provides tips for avoiding shiny object syndrome, such as having patience, personally testing new platforms, researching options, and reassessing investments over time. Examples are given of companies that successfully engaged new audiences, operationalized content marketing, and improved content planning by focusing on the right social media strategies rather than distractions.
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Stop Social Media Shiny Object Syndrome
- 1. Stop the Social Media Shiny Object Syndrome Gary Ware Michael Brito Corey Creed Jason Keath i.d.e.a. Edelman Digital Social Fresh Social Fresh @garyware @britopian @coreycreed @jasonkeath #freshsos
- 2. Social Fresh WEST 2012 • Single track • 30 minute sessions • No panels, no gambling • Group learning Save $100 today Promo code AD2100 #freshsos
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- 4. What is a Shiny Object? 1. New 2. Fast growing 3. Lots of chatter and press 4. Early adopters are flocking 5. Next big thing 6. Perceived opportunity #freshsos
- 5. What is Shiny Object Syndrome? #freshsos
- 6. Shiny objects are distractions that we disguise as opportunities. #freshsos
- 7. Sometimes the shoe just doesn’t fit. #freshsos
- 8. How To Avoid Shiny Object Syndrome 1. Have Patience: No need to rush in 2. Test Personally 3. Land claim: It’s ok to grab your brand name 4. Research professionally: peers, early adopters, demos, reviews 5. Value opportunity compared to current solutions 6. Replace or augment? 7. Define Investment: dollars and people over time 8. Reassess #freshsos
- 10. High Tech Specialized B2B Brand Engage younger demographic, tap into new audience Platforms Comscore research showed audience frequents Youtube and industry forums Execution Developed an educational/entertaining Youtube series and created a series of infographics and seeded them through social channels #freshsos
- 11. Fortune 500 Company Operationalized The Content Marketing Process Brand Narrative Used Perculate to help the brand discover content that was relevant to their audience Content Process & Publishing Used Kapost to operationalize content creation, approval and distribution process #freshsos
- 12. Mid-sized B2B Company Created Efficiencies With Content Planning Content Planning Used Divvy HQ to replace Google Docs as the global content calendar Content Publishing Used Vitrue to publish content on Facebook and Twitter #freshsos
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- 22. Social Fresh WEST 2012 • Single track • 30 minute sessions • No panels, no gambling • Group learning Save $100 today Promo code AD2100 #freshsos
- 23. Stop the Social Media Shiny Object Q&A Syndrome Gary Ware Michael Brito Corey Creed Jason Keath i.d.e.a. Edelman Digital Social Fresh Social Fresh @garyware @britopian @coreycreed @jasonkeath #freshsos
Notas do Editor
- Increased site traffic from target demo by 40% in 3 monthsIncreased YouTube Subscribers by 5%Increased web rankings for key-terms as a result quality backlinks from social sharing