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Social Lessons
    from the
Startup World
My
Story...
3 Phases of
Social Adoption
The
“Kumbaya Effect”
Engagement &
   Buy In
Strategic Objective
   & Execution
So, What Did
  I Learn?
Be There
Before the Sale.
Be There….
..before the sale is marketing.

 …at the sale is sales.

   …after the sale is service.
Sales is a
  by-product
of participation.
Brands need
   personality
(people work with people)
It’s about
 TRUST &
    REAL
Relationships
Can your brand
  be social?
Be FANATICAL
about Measurement!
Social is
SERIOUS
business.
THANK YOU!
greg@cangialosi.net

 @gregcangialosi

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Greg Cangialosi