Presentatie van Mascha Driessen van YouTube tijdens de presentatie van de Social Media Monitor 3.

1. Social Media Monitor
Mascha Driessen
Head of YouTube Benelux, Google

3. More than 10% of
YouTube views come from
videos people have
embedded on social sites
(Source: google internal)

4. Over 46 years a day is
spent watching YouTube
videos on Facebook
(Source: google internal)

5. More than 75%
of all Hyves
users also visit
YouTube in a
month.
(Source: Comscore, June 2010)

6. An AutoShared
Tweet results in
6 new YouTube
sessions
(Source: google internal)

7. Nearly a
quarter of
viewers watch
YouTube
videos outside
the site
(Source: google internal)

8. Nearly all Brand Channels
are linked to Twitter or
Facebook

9. More than 50% of
videos on YouTube
have been rated
or commented on

10. 55.000
Tweets
during U2
live
streaming
1
0

11. 670.000
Members
for
‘HowTo’
videos

12. Full
integration
with
Facebook
Connect

13. World’s largest
user-generated
feature film
1
3

14. 180+ video
responses to
questions
from Twitter,
Facebook,
YouTube etc. in
close to real-
time

15. The most viewed
online ad in history:
receiving more than
54,000 comments
and tweets to date,
as well as more than
60 million views

16. BUILD AN
AUDIENCE EARNED
BOUGHT
OWNED

17. BUILD AN
AUDIENCE
CHANNEL VIEWS
MOBILE
VIEWS
ADVERTISING
COPIES
YOUTUBE
SEARCH
ORIGINAL
RELATED VIDEOS PLACEMENT, EMBEDDING
ADVERTISING,
CHANNEL LINKS
LINKS
FEATURED
IMITATIONS VIDEO
GOOGLE
SEARCH
LINKS
REPOSTING

18. Tips for your channel
=> share content that is
useful to your audience
=> give your channel love
and attention

19. Data Beats Opinion

20. Make it easy to share
2
0

21. Curate
site and
audience
⇒ it’s easy to build a
channel

22. Engage,
Debate,
Attend
2
2

23. TELL STORIES
THINK BIG!

24. …WHATS
NEXT?
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4