Blending the old with the new. Using Dale Carnegie's wisdom on Social Media.

1. How to Win Friends & Influence...
A
“DALE CARNEGIE GUIDE”
TO SOCIAL MEDIA

2. Dale
Carnegie’s
first
classes:
Learn to Speak
Effectively.
Prepare for
Leadership.

3. Then he realized
what people really
needed:
Fundamental Techniques
for Handling People.
Six Ways to Make People
Like You.
How to Win People to
Your Way of Thinking.
Be a Leader: How to
Change People Without
Giving Offense or
Arousing Resentment. Published in 1936 to provide a guide to dealing
with “life’s situations.”

4. Everything Old is New Again
THINGS HAVEN’T CHANGED THAT MUCH AND
WE STILL NEED TO “WIN FRIENDS AND
INFLUENCE PEOPLE.”
THROUGH

5. How to Win Friends & Influence People Online
 Personal Facebook Page
 Connect with family & friends.
 Share photos/videos.
 Instant messaging, personalized messages and notes to groups.
 Customizable privacy settings and ability to group people for
targeted posting.
 Gain insights into friends likes & interests
 Can be used for networking or staying in touch with former
colleagues – leverage personal connections for professional gain.

6. Winning Friends through Facebook
Business Facebook Page
 303,000 users in Richmond area over age 30.
 Customizable landing page, url and wall view
 Can be used to gain insights about colleagues, clients and prospects.
 Ability to “get to know” clients/customers.
 Great for encouraging clients/customers to take part in meaningful dialogue.
 Affordable advertising opportunities to increase visibility in the community and
with your clients/customers.
 Ability to anchor headline post and highlight milestones.
 Ability to share multi-media posts (pictures, videos, links) for increased
engagement and “click-through” rates.

7. How to Win Friends & Influence People with
LinkedIn
 Linkedin
 271,291 users in the Richmond area.
 Can be used as personal or company profile.
 Networking, job hunting or promoting your company.
 Post resume, highlight skills, professional
accomplishments and recommendations.
 Join groups for increased networking opportunities and
discussion.

8. Dale Cargnie 2.0
HOW TO WIN FRIENDS
THROUGH

9. Six Ways to Make People Like You
Dale Carnegie Through Social Media
1. Become genuinely  Check your Facebook/LinkedIn pages
daily.
interested in
 Spend the time to read your
other people. fans’/friends’ profiles.
 Notice likes and fan pages – if you see
common threads amongst your fans –
follow those pages yourself..
 Read and follow their posts- respond
when appropriate.
 Look for connections within your
contacts.

10. Six Ways to Make People Like You
Dale Carnegie Through Social Media
Make sure that your profile picture and
2. Smile. 
all public photo albums are appropriate
– SMILE.
 Your post can convey a smile, frown,
anger, etc. Smile in your writing, also.
 Post updates that will make others
smile – they will want to share these
posts and the smile is passed on – as is
your business page.

11. Six Ways to Make People Like You
Dale Carnegie Through Social Media
 Facebook/LinkedIn =Picture
3. Remember people’s Directories. Study the pictures to help
you learn names.
names.
 The more you know about someone,
the easier it is to remember their name.
 Connect with new clients/colleagues
immediately – put a face to a name.
 Look up people online prior to a
meeting.

12. Six Ways to Make People Like You
Dale Carnegie Through Social Media
 Check Social Media daily.
4. Be a good listener.
 Pay attention to what your fans/friends
are posting and respond.
 Engage in the conversation – be an
active listener in your writing.
 Contact someone through private
messaging.

13. Six Ways to Make People Like You
Dale Carnegie
Through Social Media
 Look at your connects fan pages and
5. Talk in terms of other businesses that they are following/like.
person’s interests.  Use the internet to learn about your
colleagues interests so that you can ask
good questions.
 Follow up, check in, check on events
that are happening.

14. Six Ways to Make People Like You
Dale Carnegie Through Social Media
 Write a professional recommendation on
6. Make the other person LinkedIn.
feel important – do it  Follow LinkedIn updates and respond to
success, job change, awards, etc.
sincerely.
 Be aware of milestones that occur on
business pages that you are connected to
and respond.
 Publicly thank someone for exceptional
service through Facebook or highlight a
business that has served you well.

15. A Few Final Thoughts
 Be sure that your profiles are complete and up-to-date.
 Set aside an amount of time to devote to social media – then
stop.
 Let Social Media work for you… don’t spend all your time
working it.
 Don’t be afraid of negative comments on your business
profile. Negative comments are always out there – now you
can respond to them.
 If you have questions or need help call me.