Presentation of the seminar conducted on Social Media jointly by Social Beat and KRDS at Indo France Chamber of Commerce and Industry in Chennai on 17th October 2013. The presentation was conducted by Suneil Chawla, Co-Founder of leading digital agency, Social Beat. The focus of the presentati

1. 17th October 2013
Presents a workshop on
Social Networks:
«Find a new and profitable way to enhance your brand equity, consumer loyalty and your sales»
IFCCI Annual Sponsors

2. How much do you know about social media?
A few interesting numbers

3. Internet users in India

4. About
143 000 000

5. Mobile Facebook Monthly Active Users (June 2013)

6. 819 000 000

7. Monthly Active Users on Instagram ?

8. 130 000 000

9. Number of app in the Apple App Store (June 2013)

10. 900 000

11. Number of apps in Google Play (July 2013)

12. 1 000 000

13. How many accounts on Gmail ?

14. 425 000 000

15. Monthly Active Users on Whatsapp ?

16. 300 000 000

17. Monthly Active Users on Twitter ?

18. 200 000 000

19. Monthly Active Users on Sina Weibo ?

20. 503 000 000

23. Social Networking Platforms

24. The Digital world is being flooded with content; Over 500K comments
on Facebook and 25 hours of video on Youtube per minute

25. Each social network has its unique strenghts and multiple networks
need to be
used in tandem for a brand to make its mark
Facebook
Twitter
Google Plus
Linkedin
Pinterest
Youtube
Blogs
• Large and young Audience
• Highly engaged user
• Engaged audience;
• Possible to broadcast and connect
• Strong tech community
• Popular Google Hangouts
• Senior management and mid-managers with professional interests
• Women engaged in shopping, travel
• Highly engaging platform with video ads/content
• Personalized connection to influencers

26. 3 types of social media communication
Publishing
Content
Connecting
Sharing

27. Publishing content: Post customized content in each social
network
Carpet bombing the same message does not work

28. Connecting: Connect with influencers and people who love your
brand

29. Sharing: It’s not only about one’s brand; Share and discuss topics
in related areas

30. Facebook has the highest engagement as a social network
Source: Comscore Aug 2013

31. ~75% of Facebook users in India are under 34 years; Over 70% Male

32. Posts with unique and engaging content get significant traction
Source: Social Bakers, Sep 2013

33. Bollywood content popular across brands

34. Brands are responding to customers directly on Facebook

35. Facebook: Ability to target niches in local territories

36. Amongst other networks, Linkedin leading in India
Source: Comscore Aug 2013

37. Linkedin: Top companies are TCS, Infosys and IBM

38. Twitter: Top 10 filled with Dalai Lamai and Bollywood celebrities

39. Twitter Brands: Vodafone leading the way with 160K followers

40. Blogs are increasing their presence in India every year;
Still low on engagement compared to other markets

41. Pinterest: Niche network in India, primarily women

42. Even websites can be built the social way: Interactive
forums, Chat

43. But “Likes” and “Follow” do not matter…

44. Things that matter are..
Increased traffic leading to sales
Higher Brand Awareness
Emotional connect with the brand
Analytics to understand the customer

45. Each Social Network provides its custom analytics to measure
engagement
Facebook
Linkedin

46. Key Metrics through Google Analytics:
Track transactions for Ecommerce

47. Key Metrics through Google Analytics:
Track goals when the transaction is offline

48. Survey: 90% of brands considered social media to play a vital role in
their brand building; 76% already using social media in some form

49. Survey: 55% not sure of how to build their brand using social media

50. Where does your brand fit in?

51. We would be glad to partner with you.
Please call or email
team@socialbeat.in and + 91 44 42065648
www.socialbeat.in
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