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Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, IIT Madras

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A presentation on ideas for Digital Marketing for Startups in India. This was presented by Vikas Chawla, Co-Founder of Social Beat on 7th Feb 2015 at the Weekend Ventures Workshop at IIT Madras, Chennai.

Publicada em: Negócios
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Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, IIT Madras

  1. 1. Unmasking Digital Marketing for Startups 7th Feb 2015
  2. 2. Population: 1241m TV: ~150m Households Mobile: ~886m Internet: ~250m Digital is powerful but still only 20% population online (36% penetration in urban & 6% in rural)
  3. 3. This means the next stage of internet growth is yet to come and will increase as the access & speed of internet increases
  4. 4. How are startups & brands marketing via digital media?
  5. 5. An integrated approach is required Digital Marketing to be Integrated Social Media Marketing Digital Advertising / Emailer Search Engine Optimisation User friendly & Responsive Website
  6. 6. What is digital marketing? Is it relevant more than ever before ? User friendly & Responsive Website
  7. 7. Website is the first step to your digital presence – even a auto rickshaw driver is able to get results through his website You can see the website at http://www.tuktastic.com/
  8. 8. Responsive website design is a must
  9. 9. Right user experience required – to drive users to become consumers
  10. 10. Right user experience – drive them to what you want them to do
  11. 11. What is digital marketing? Is it relevant more than ever before ? Search Engine Optimisation
  12. 12. Then you need to be searchable so that your startup can be found
  13. 13. It can be complex but focus on the important things first
  14. 14. Basics of SEO to keep in mind • Content For users • Frequent & engaging • Fuelled by keyword & user research Great Content • Breadcrumbs & indexed with right urls/tags • Site Speed • Viewable by Google Architecture & Technical • Quality over Quantity • Social Media Shares • Authority over a topic • Blogger Engagement Link Building
  15. 15. User relevant content is key
  16. 16. User relevant content is key and not just info on products You can see the website at http://www.petwish.in
  17. 17. Its critical to ensure Google sees the site the way user sees it
  18. 18. What is digital marketing? Is it relevant more than ever before ? Social Media Marketing
  19. 19. Social media captures largest shares of computer time in India *Based on ComScore report, 2013
  20. 20. • Communicate the brand story and establish a connect with the target audience Brand Story • Develop content to create virality and social sharing • Videos • Images • Blog Content Content • Leverage the right social media platforms Social Network • E.g. HospitalKhoj, Helping Doc, WhatClinic platforms where HealthCare companies can be listed • MagicBricks etc 3rd Party Platforms Social Media can be critical in brand building and visibility
  21. 21. Fun & Relevant content works best rather than just product
  22. 22. Fun & Relevant content works best rather than just product
  23. 23. Fun & Relevant content works best rather than just product
  24. 24. Zomato does this very well – so can your startup
  25. 25. Run social media campaigns to engage with the user CaseStudy: #CutestCouple contest In days leading up to Valentine’s Day Special Feb Issue, we launched a nation wide contest called the #CutestCouple Contest. We requested couples from around the world to send in a picture that is quirky & unique. We in turn, uploaded the picture on a single album and winners were selected using a combination of number of likes and uniqueness of the picture.
  26. 26. Lots of opportunities for Innovation in Social Media
  27. 27. Lots of opportunities for Innovation in Social Media
  28. 28. Creating content for social media need not always be a challenge Stats / News Blog posts Learnings from current project Views on news or research RT others Asking Questions / Opinions
  29. 29. On Twitter its about real time conversations
  30. 30. What is digital marketing? Is it relevant more than ever before ? Digital Advertising / Emailer
  31. 31. It’s a Google World so try it out for your business
  32. 32. Facebook can still be very effective and we still believe in its power You can read our blog post on FB Adv Techniques at http://www.socialbeat.in/2015/01/12/advanced-facebook-advertising-techniques-implement-2015/
  33. 33. Retargetting can be another cost effective medium A user visits your website and may or may not complete an action Google/Adroll places a “cookie” in this user’s browser to show they visited your website The user leaves your website and navigates through other websites on the Display Network The “cookie” triggers your ad to show on these sites. This gives you another chance to advertise to this user
  34. 34. Use free Analytics tools to track – e.g. Google Analytics Who are they? How are they getting to your site? What are they doing once they get there? When are they visiting?
  35. 35. team@socialbeat.in and + 91 44 42065648 www.socialbeat.in Digital Marketing. Focus on Results. Follow us Thank You. Have a wonderful day.

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