Spredfast 2.0 is a social media management platform that offers comprehensive listening, engagement, management and measurement capabilities. It integrates with systems like Salesforce, Google Analytics and email marketing platforms. New features in version 2.0 include improved analytics, a mobile app, and integration with location-based services like Foursquare. Spredfast aims to provide everything marketers need to effectively execute social media initiatives across multiple channels and tie results back to business objectives.

2. Know the right answers to the tough questions

3. Integrate with the right systemsAnalyst and Blogger Briefing, Fall 2010 Ken Cho, CEO and Co-Founder Scott McCaskill, President and Co-Founder James Young, VP of Products

4. Taxonomy of Social Media Tools Effective management of social media includes four key components: Spredfast spans all pillars to offer a complete management system Listen Research Engage Acquire Tools that help marketers decide which audience is right for social, who to target, and identify influencers Tools to find and track the conversations occurring about your company on the social web Tools that help engage with customers and influencers in forums where conversations are taking place Tools that help build social profiles by engaging users Enterprise Sprinklr India Objective Marketer Awareness CoTweet Enterprise Buddy Media Involver Context Optional Jive Software Lithium Enterprise Radian6 Crimson Hex Scout Labs Sysomos Alternian SM2 Enterprise Rap Leaf Flowtown Traackr Klout Quantcast Consumer Grade Google Technorati Post Rank Consumer Grade Google Alerts AlertRank Brands Eye Consumer Grade HootSuite Seesmic TweetDeck Consumer Grade Wildfire Apps Widgetbox Ning

5. Social Media Management Spredfast is the onlysocial media management system that integrates with web analytics, customer relationship management and now email marketing systems: Monitor. Engage. Manage. Acquire. “Listen” Find and track the conversations occurring about your company in social media and online “Objectives & Goals” Take an active role in creating conversations about your organization, brand or mission “Demand Generation” Build social profiles on engaged users and identify influencers “Influence” Engage with customers and influencers in forums where conversations are taking place Capture Conversation History Archive & measure customerengagement Capture Social Profiles Influence score, Email address, Twitter handle, location, gender Capture Brand Sentiment Understand in real-time customers’ opinionsissues and outlook Capture Campaign Effectiveness Drive web traffic, re-tweets, comments, likes, SEO Integrate. “Measure and Prove” Integrate data and insights from social media analysis with traditional marketing to drive results CRM 360-degree Customer view E-Mail Multi-channel communication Web Analytics Click-to-conversion ROI

11. 2.0 Highlights – Analytics 2.0 We’ve moved beyond providing great metrics to providing great answers. All that analysis you used to do offline has been moved into our dashboard. We’ve covered the gamut from the key performance indicators down to content level reports, all in a customizable dashboard.

12. 2.0 Highlights – Salesforce We recognized earlier than anyone that you have other systems you rely on to run your business. You want to be able to see data from all your systems together, so you can make the right next move. We’ve built complete 2-way integration with Salesforce, so you can see your CRM, web analytics and social data whenever you like, wherever you like.

13. 2.0 Highlights – Mobile App You do marketing the right way, which means your people aren’t always in the office behind a desk. They’re in the field, in the right place at the right time, capturing the moments that make for great marketing. We’ve built an API and a mobile application that moves with you, so you can take that photo, video or live blog and publish it right away.

14. 2.0 Highlights – Places, Foursquare & Gowalla The next big frontier in marketing is location-based marketing. We’ve done Facebook Places, Foursquare and Gowalla integration the right way, giving you the ability to create meaningful engagement opportunities at the physical places your customers meet you. We also give you the right data to take that relationship to the next level.

15. 10/11/10 10 Spredfast Pricing Philosophy Don’t Limit Features Don’t Limit Channels Don’t Limit Users We ask for a fixed monthly fee per Initiative you choose to run. The more Initiatives you have, the lower the per Initiative fee. You can also have a branded site for an additional monthly fee.

16. Spredfast vs. the Competition

17. Spredfast Current & Future Product Current Near Term Long Term Social Media Dashboard Social Marketing Platform Digital Marketing System Listen, communicate and measure Provide security and control Focus on usability Integrate key systems Templatize best practices Provide Social CRM Actionable data and visible ROI Social intelligence & demand generation Social media, email, mobile & display integration Provide complete marketing coverage in an integrated way Drive improvement based on knowledge and data Streamline listening & communication while measuring effectiveness Differentiating Spredfast in an industry defined by commoditization

18. Client Previews “Spredfast's Analytics 2.0 truly looks to be the Google Analytics of social media. By both providing the most important metrics from my social interactions with automatic analysis of how I can best use this information, Spredfast 2.0 will help me do my job better, smarter and faster than ever before. I couldn't ask for more. ” – Jordan Viator, Interactive Communications Manager, Convio “I've waited years for a social media management platform that helps me manage, measure and analyze my activities in an easy, effective way. The new Spredfast 2.0 is finally taking all my wish list items and streamlining them into a singular, intuitive platform. I can't wait to finally run all my social activities and analysis through one, centralized location!” – Mark Nash, Founder, Great Web Strategies

19. Appendix

20. Company Snapshot 10/11/10 15

21. Management Team Kenneth Cho, Co-Founder: Prior to co-founding Social Agency, Kenneth headed up Client Services for a social media software start-up. Prior to that, Kenneth held sales and business development roles such as managing IBM’s multimillion dollar Visa account. Prior to IBM, he held leadership roles at Verve Labs (founder), Enron, Lehman Brothers, and Price Waterhouse (now IBM). Kenneth received a BA in Economics from Wesleyan University and an MBA with a focus in marketing and information management from the McCombs School of Business at University of Texas at Austin. Scott McCaskill, Co-Founder: Prior to co-founding Social Agency, Scott was CTO/CFO and Co-founder of Small World Labs, where he wrote the original version of their social networking platform and helped grow the company from two employees to more than 30 full time and contract employees and 100 plus clients. Before Small World Labs, Scott held roles at Dell, Boston Consulting Group, Singlecast and Sapient. Scott received a BS in computer science and history from Yale University and an MBA with a focus in finance and strategic management from the University of Chicago. James Young, VP of Products: Prior to joining Social Agency, James managed the online marketing platform for Convio, a CRM vendor in the non-profit space. Prior to that, James held product management and marketing positions for Microsoft, Reliant Energy, and Compaq Computer. James received a BA in Literature from Rice University and an MBA with a focus in marketing and operations from the McCombs School of Business at University of Texas at Austin. 10/11/10 16

23. How Spredfast Does It Managing: Voices, Roles & Privileges Reporting Listening Measuring Inbox Metrics Charts Engagement Reports Social Streams Reach Communicating Analyzing Now Later ROI Calculation Activity Events Next Steps Quick Posts Benchmarks Workflow

25. Respond immediately or schedule for later

26. View social profiles and conversation history

27. Content calendar

28. Schedule and assign

29. Grant user privileges

30. Workflow

31. Participate in the conversation

32. Create and publish content

33. Embed trackable links

34. Measure engagement and reach

35. Tie social media directly to conversion

36. Calculate ROI

37. Leverage existing systemsMonitor Manage Engage Integrate